{"id":54,"date":"2013-07-26T11:44:31","date_gmt":"2013-07-26T11:44:31","guid":{"rendered":"http:\/\/www.yeeply.com\/blog\/en\/?p=54"},"modified":"2020-12-02T16:44:29","modified_gmt":"2020-12-02T16:44:29","slug":"successes-and-failures-in-apps-promotion","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/successes-and-failures-in-apps-promotion\/","title":{"rendered":"Successes and failures in app promotion"},"content":{"rendered":"<p style=\"text-align: justify;\">A<strong> successful<\/strong> mobile app is based on two fundamental pillars: a good <strong>development<\/strong> and a good app\u00a0<strong>promotion strategy<\/strong>. Therefore it\u2019s convenient to know and avoid mistakes in the apps development that have a negative impact on the usefulness and the number of downloads. But what happens to app promotion? What are the <strong>mistakes<\/strong> that you should <strong>avoid<\/strong> in mobile application marketing?<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3912 size-medium\" title=\"App Promotion\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2013\/07\/success_1-300x200-1-1-300x200.jpg\" alt=\"App Promotion\" width=\"300\" height=\"200\" \/><\/p>\n<p style=\"text-align: justify;\">Dot Com Infoway, a company specialized in mobile marketing and\u00a0 development, offers us <a title=\"7 dos and donts of mobile app marketing\" href=\"http:\/\/www.dotcominfoway.com\/images\/infographic-7-dos-and-donts-of-mobile-app-marketing.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">a nice infographic <\/a>which shows how to avoid mistakes that you often make in app promotion.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<h2 style=\"text-align: justify;\"><b>Improvements: yes, plagiarism: no<\/b><\/h2>\n<p style=\"text-align: justify;\">Every time there are new apps that <strong>copy<\/strong> characteristics of the successful ones: the name, the avatar, interface, etc. It is not so bad if the theme of a new app is similar to the other one. The problem is that new apps take advantage of the tools of the old ones to <strong>attract<\/strong> their users.<\/p>\n<p style=\"text-align: justify;\">It\u2019s the case of one example that shows DCI infographics. <i>Temple Jump 2<\/i> seems to be a clone of <i>Temple Run 2<\/i>. It does not only copy the <i>runner<\/i> style but also the avatar, the name and even the interface of its succesful brother.<\/p>\n<h2 style=\"text-align: justify;\"><b>Optimization on app store<\/b><\/h2>\n<p style=\"text-align: justify;\">If you want to promote apps at marketplaces, the description and the key words should <strong>come to the point<\/strong>, refering to the app theme. An imprecise description and the key words not associated with the app will penalize the ASO positioning of the application.<\/p>\n<h2 style=\"text-align: justify;\"><b>Define the steps of app promotion strategy<\/b><\/h2>\n<p style=\"text-align: justify;\">App promotion is not something that you can do at random. Therefore you have to <strong>define steps<\/strong> to follow for an appropriate promotion strategy: actions in social networks, actions in means of communication, optimization for app stores etc.<\/p>\n<h2 style=\"text-align: justify;\"><b>Be clear about the target audience<\/b><\/h2>\n<p style=\"text-align: justify;\">You should know which population segment you want to help to optimize efforts. It\u2019s inconvenient to make promotion actions directed to an indiscriminate audience. \u00a0In this way you won\u2019t get to an <strong>extensive audience<\/strong> that would just download the app and not appreciate your efforts.<\/p>\n<h2 style=\"text-align: justify;\"><b>Applications at a fair price<\/b><\/h2>\n<p style=\"text-align: justify;\">Free or paid? That\u2019s the eternal question. It\u2019s convenient to observe the competition so that the price established by them will help you to choose an amount for a specific app.<\/p>\n<h2 style=\"text-align: justify;\"><b>Updates<\/b><\/h2>\n<p style=\"text-align: justify;\">It\u2019s convenient to keep the app updated in order to correct mistakes and introduce improvements. Because of that it\u2019s convenient to consider the users <strong>feedback<\/strong> thanks to their comments and valuations at app store. If the customers see that an application progresses according to their needs, they\u2019ll probably <strong>recommend<\/strong> it to their acquaintances through social networks. Paying attention to what your customers say is a free source of apps promotion and above all, word of mouth.<\/p>\n<h2 style=\"text-align: justify;\"><b>Measuring and monitoring<\/b><\/h2>\n<p style=\"text-align: justify;\">As stated by DCI, marketing is not only a one-time effort. This characteristic also applies to <strong>mobile marketing<\/strong>. You should follow the progress of your app in order to correct the mishaps that may arise.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A successful mobile app is based on two fundamental pillars: a good development and a good app\u00a0promotion strategy. Therefore it\u2019s convenient to know and avoid &#8230;<\/p>\n","protected":false},"author":2,"featured_media":57,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 common success and failure factors in app promotion<\/title>\n<meta name=\"description\" content=\"A successful mobile app is based on two pillars: a good development and a good promotion strategy. 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