{"id":5046,"date":"2018-09-24T07:00:31","date_gmt":"2018-09-24T07:00:31","guid":{"rendered":"https:\/\/yeeply.com\/en\/blog\/?p=5046"},"modified":"2023-12-11T10:46:59","modified_gmt":"2023-12-11T08:46:59","slug":"how-to-develop-a-generation-z-friendly-app-reach-your-next-target","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/mobile-app-development\/how-to-develop-a-generation-z-friendly-app-reach-your-next-target\/","title":{"rendered":"How to Develop a Generation Z-friendly App: Reach your Next Target!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Are you developing an app and wondering if it is innovative enough to reach the new <\/span><b>Generation Z<\/b><span style=\"font-weight: 300;\">? Here, you will find some tips to make sure you are reaching your future target audience. Capt their attention and keep them hooked on your app!<\/span><\/p>\n<div style=\"text-align: center;\">\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE AN APP? TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<h2 style=\"text-align: justify;\"><b>Generation Z: get to know your audience\u00a0<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">First of all, it is necessary to specify what Generation Z is. This cluster of consumers is usually referred to as youngsters born between 1995 and 2010.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Generation Z has been taking over the so-called Millennials. In fact, according to the latest research carried out by<\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-08-20\/gen-z-to-outnumber-millennials-within-a-year-demographic-trends\"> <span style=\"font-weight: 300;\">Bloomberg<\/span><\/a><span style=\"font-weight: 300;\">, this new generation is believed to represent 32% of the global population within 2019. This data becomes quite relevant when it comes to plan your strategy and start developing your <\/span><b>new app<\/b><span style=\"font-weight: 300;\">. As a point of fact, due to the several differences that distinguish the Generation Z from the Millennials, some changes to your current strategy should be applied.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">However, before developing your plan you must be aware of the preferences, behaviour, and requirements of the Gen Z.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Owing to this, we thought of providing you with a list of the main features characterising this new generation:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">They represent the so-called <\/span><b>\u201cMobile generation\u201d<\/b><span style=\"font-weight: 300;\">: According to a recent estimation brought up by <\/span><a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/98-percent-of-gen-z-own-a-smartphone\/\"><span style=\"font-weight: 300;\">Global Web Index<\/span><\/a><span style=\"font-weight: 300;\">, about 96% of Generation Z <\/span><a href=\"https:\/\/econsultancy.com\/blog\/68554-how-retailers-are-targeting-generation-z\/\"><span style=\"font-weight: 300;\">own a smartphone<\/span><\/a><span style=\"font-weight: 300;\">. They were introduced to mobile phone devices and technology ever since they were born and grew up with them.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_5049\" aria-describedby=\"caption-attachment-5049\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5049\" title=\"Smartphone Usage statistics\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/09\/COTD_17_Oct_2017_BLOG-1-2.jpg\" alt=\"Smartphone Usage statistics\" width=\"748\" height=\"1030\" \/><figcaption id=\"caption-attachment-5049\" class=\"wp-caption-text\">Generation Z Smartphone ownership and importance. Source: <a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/98-percent-of-gen-z-own-a-smartphone\/\">Globalwebindex <\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><span style=\"font-weight: 300;\">In addition, most of them <\/span><a href=\"https:\/\/www.goldmansachs.com\/insights\/pages\/macroeconomic-insights-folder\/what-if-i-told-you\/report.pdf\"><span style=\"font-weight: 300;\">navigate<\/span><\/a><span style=\"font-weight: 300;\"> for at least 1 hour daily, and about half of them spend more than 10 hours on the web.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">They were raised with <\/span><b>social media<\/b><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">They are not well-known for patience. They do <\/span><b>want speed<\/b><span style=\"font-weight: 300;\">: It has been measured that the attention span of Gen Z\u2019s corresponds only to<\/span> <a href=\"https:\/\/www.business2community.com\/marketing\/forget-millennials-time-prepare-generation-z-01493279#DLheWkWfVOeMVHyZ.97\"><span style=\"font-weight: 300;\">8 seconds<\/span><\/a><span style=\"font-weight: 300;\">. In other words, their <\/span><b>low attention span<\/b><span style=\"font-weight: 300;\"> does not allow either long loading times nor broken items on the app. In case this occurs, the most likely scenario would be the user uninstalling the app immediately.<\/span><\/li>\n<\/ul>\n<blockquote>\n<p style=\"padding-left: 30px; text-align: center;\"><span style=\"font-weight: 300;\">According to <\/span><a href=\"https:\/\/www-03.ibm.com\/press\/us\/en\/pressrelease\/51397.wss#release\"><span style=\"font-weight: 300;\">IBM<\/span><\/a><span style=\"font-weight: 300;\">: <\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">\u201c62 % \u00a0will not use apps or websites that are difficult to navigate and 60 percent will not use apps or websites that are slow to load.\u201d <\/span><\/i><\/p>\n<\/blockquote>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Teens communicate with each other through <\/span><b>visual elements<\/b><span style=\"font-weight: 300;\">: emoticons, images, and symbols. Even though they send and receive a high number of texts a day, their content is mostly represented by emojis, gifs, stickers, abbreviations, and images. As a result, communication and entertainment might be often overlapping.\u00a0<\/span>Text appears to be underestimated to the extent that they are not even interested to keep a record of their conversations. For instance, Snapchat and Instagram Stories (pictures disappearing after 24 hours) are widely used among Generation Z.<\/li>\n<\/ul>\n<div style=\"text-align: center;\">\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-apps\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/CTA_YEEPLY_Guia_APP_EN.jpg\" alt=\"Ebook 1 App Descarga\" \/><\/a><\/p>\n<h2 style=\"text-align: left;\"><b>Useful tips on App Development for Generation Z\u00a0<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In light of the characteristics presented above, here you will find some useful advice about app development and design to cater to the needs of the Generation Z:\u00a0\u00a0<\/span><\/p>\n<ol>\n<li><b>Make your app \u201csocial\u201d<\/b><span style=\"font-weight: 300;\">: Gen Z feel the need of interacting constantly with one another online. Hence, developing in-app communication could be the best way to allow them to stay connected with their network without leaving the app.<\/span><\/li>\n<li><b> Intuitive <\/b><a href=\"https:\/\/yeeply.com\/en\/blog\/mobile-app-design-usability-user-experience\/\"><b>Design &amp; Usability<\/b><\/a><b>:<\/b><span style=\"font-weight: 300;\"> Since Gen Z wants the app to work fast, also its usage must be embedded with simple design and intuitive icons<\/span>\n<ul>\n<li><span style=\"font-weight: 300;\">\u00a0<\/span><b>The Nav Bar<\/b><span style=\"font-weight: 300;\">: The platform ought to be easy to use so that they can start using the app without the need of instructions nor guides. With this purpose, the navigation bar should present familiar layouts and buttons.<\/span><\/li>\n<li><b style=\"text-align: justify;\">Usability<\/b><span style=\"font-weight: 300;\">: If actions are out of hand or functions are hard to find because of complex menus, they won\u2019t give another chance to your app.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 30px;\">Remember<span style=\"font-weight: 300;\">: It is fast to get to the app store and download another app!<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Graphics:<\/b>\u00a0Play on the visual items and bring UX to another level. Use appealing animations and transitions, avoid obscure icons and engage them with a catchy and colourful design. Make sure your message is easily understandable and able to grab their attention.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 300;\">In a nutshell: make their experience <\/span><b>simple, intuitive and visual<\/b><span style=\"font-weight: 300;\">!<\/span><\/p>\n<\/blockquote>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><b> Fix the bugs!<\/b><span style=\"font-weight: 300;\"> Ensure the best experience not only by offering a simple interface but also by enabling a fluid navigation through the app. Namely, fix the bugs and keep the app monitored on a regular basis to maintain it bugs-free. Focus on improving your app and code quality and \u2026 test it!<\/span><\/li>\n<li><b> Keep it light!<\/b><span style=\"font-weight: 300;\"> One of the first things you should consider is the size of your app. Teens take, share and receive tons of photos and videos every day. It appears to be quite simple to run out of storage. Hence, try to limit the size of your app to avoid the users to delete it due to a lack of memory. \u00a0Research shows that one of the main causes of app uninstalling is the excessive weight in terms of Mb that the app has.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_5073\" aria-describedby=\"caption-attachment-5073\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5073 size-full\" title=\"Teens taking selfie \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/09\/15636616063_d8e3e2884d_o-2-1.jpg\" alt=\"Teens taking selfie \" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/09\/15636616063_d8e3e2884d_o-2-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/09\/15636616063_d8e3e2884d_o-2-1-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-5073\" class=\"wp-caption-text\">Young people taking a selfie. Source: <span style=\"font-weight: 300;\"><a href=\"https:\/\/www.flickr.com\/photos\/129293310@N05\/\">Maximilian Ebrard<\/a>\u00a0via\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/129293310@N05\/15636616063\/in\/photolist-pPKKbF-xhLAvs-djKiEL-jw3PqE-8R58VK-hHn2UF-hKLoew-krVazi-5uAuBW-dhVXuf-vssLPL-RdfvZC-sQhWSN-sb3EaD-jw1ETR-G79egE-t5xGqU-F68wEz-26ctHdC-CTcxzp-BJGCyp-sQiqML-6dzKGt-dKY3vD-qaC6Dr-jw2rJd-7CyGLP-8CHcdD-6UxPXU-8Ji38i-BD72yU-53qrXP-gq4i1P-pmv9vD-t7CpWL-TU6CRv-SkgNri-FZsQ3P-25S7eQN-qBisHN-t7SWhv-woqSkZ-96fnXh-MfxKPe-ivQnfd-21UebDy-29AfFx2-qA5YAt-28oHQcD-CCNWGJ\">Flickr<\/a>\u00a0<\/span><\/figcaption><\/figure>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><b> \u201cExploit\u201d your audience<\/b><span style=\"font-weight: 300;\">: Gen Z seems to appreciate promotions, discounts, and free contents. In order to offer these options and make it beneficial for both sides, \u00a0offer the option to bring contacts to the app by sharing invitation codes. This will foster your user base and increase your brand awareness.\u00a0\u00a0<\/span>Additionally, Gen Z users can be utilised as a leverage for word-of-mouth marketing and advocating your app. They are also likely to leave reviews. Therefore, once you are sure your app is ready and efficient enough, you should integrate it with social platforms. This may help to foster the release of positive comments and increase your credibility along with the downloads.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">You could be interested |\u00a0<\/span><span style=\"font-weight: 300;\">The basis for developing mobile apps<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Conclusion<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Thanks to this article, you should now be more aware of who the Generation Z is and its main features. Thus, you can start developing your app accordingly. Make the best use of our tips and remember to monitor the app performance to test its functioning on a regular basis.<\/span><\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN_proyecto-app_blog-post_B.png\" alt=\"Proyecto App\" width=\"620\" height=\"253\" \/><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you developing an app and wondering if it is innovative enough to reach the new Generation Z? Here, you will find some tips to &#8230;<\/p>\n","protected":false},"author":2,"featured_media":5151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-5046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips, How to Create a Generation Z-friendly App<\/title>\n<meta name=\"description\" content=\"Are you thinking of developing an app for the Generation Z? 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