{"id":4648,"date":"2018-05-28T09:00:19","date_gmt":"2018-05-28T09:00:19","guid":{"rendered":"https:\/\/yeeply.com\/en\/blog\/?p=4648"},"modified":"2020-04-30T15:47:14","modified_gmt":"2020-04-30T15:47:14","slug":"mobile-app-design-usability-user-experience","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/design\/mobile-app-design-usability-user-experience\/","title":{"rendered":"Mobile App Design: usability and user experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the <\/span><b>development process of applications<\/b><span style=\"font-weight: 400;\">, we come across two other essential characteristics besides functionality: usability and user experience, both part of the<strong> mobile app design<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A mobile application should be evaluated from the point of view of the user itself. In other words, even if it has to fulfil its corporate function, we must also <\/span><b>take our client&#8217;s opinion into account<\/b><span style=\"font-weight: 400;\"> if we want it to succeed. To achieve this, we must pay attention to the mobile app design and its usability in the development process of games and applications in general.<\/span><br \/>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-diseno#publish-project\" target=\"_blank\">LOOKING FOR DESIGN EXPERTS? FIND THEM AT YEEPLY!<\/a><\/div><br \/>\n<span style=\"font-weight: 400;\">To reach <\/span><b>optimal usability and user experience<\/b><span style=\"font-weight: 400;\">, we must bea<\/span><span style=\"font-weight: 400;\">r in mind <\/span><span style=\"font-weight: 400;\">the type of device, operating system and corporate image of the company. In the development process of an application, it is important to be aware of these parameters before starting to create an app. If the <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/find-best-mobile-app-developers\/\"><span style=\"font-weight: 400;\">mobile app developers<\/span><\/a><span style=\"font-weight: 400;\"> of your project do not have any knowledge of design and usability, you shall consult an expert who can take care of that crucial part.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4650\" aria-describedby=\"caption-attachment-4650\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4650 size-full\" title=\"draw of three smartphones with apps\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/05\/ui-771829_1920-1-1.jpg\" alt=\"draw of three smartphones with apps\" width=\"748\" height=\"529\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/05\/ui-771829_1920-1-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/05\/ui-771829_1920-1-1-300x212.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-4650\" class=\"wp-caption-text\">Image by\u00a0<a href=\"https:\/\/pixabay.com\/en\/users\/lynn-19930-1033309\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">Lynn<\/span><\/a><span style=\"font-weight: 400;\"> via<\/span><a href=\"https:\/\/pixabay.com\/en\/ui-mobile-app-apple-iphone-771829\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">Pixabay<\/span><\/a><\/figcaption><\/figure>\n<h2><\/h2>\n<h2><b>Design optimisation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is also possible that the development of an application has been completed, and it is needed to solve some design and usability problems that occurred after the launch. Although, if an application is working well or already has the majority of its market in use, it will work without problems. For example, if <\/span><b>Google Maps<\/b><span style=\"font-weight: 400;\"> had not invested in design, it would probably still be utilized by many users because it is a popular and well-functioning tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, a <\/span><b>strong mobile app design<\/b><span style=\"font-weight: 400;\"> will help to improve the user experience, capture new leads, and add value to its functionality. To reshape the design and usability of mobile applications it will be necessary to<\/span><span style=\"font-weight: 400;\"> change the development process by experts who know how to handle this.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4651\" aria-describedby=\"caption-attachment-4651\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4651 size-full\" title=\"woman drawing on a computer\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/05\/31834075120_fa9da89456_o-1-1.jpg\" alt=\"woman drawing on a computer\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/05\/31834075120_fa9da89456_o-1-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/05\/31834075120_fa9da89456_o-1-1-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-4651\" class=\"wp-caption-text\">Image by\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/121941453@N02\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Activit\u00e9s culturelles UdeM<\/span><\/a><span style=\"font-weight: 400;\"> via <\/span><a href=\"https:\/\/www.flickr.com\/photos\/121941453@N02\/31834075120\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Flickr<\/span><\/a><\/figcaption><\/figure>\n<h2><b>Mobile App Design vs. Usability<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">But we must be cautious. Design and usability are dissimilar but one is strongly depending on the other. The <\/span><b>mobile app design shall be depending on the usability and never the other way around<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">As both are included in the development process, it is significant that the programmer works closely with the designer in order to be working towards the same goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before realizing the <\/span><b>wireframes<\/b><span style=\"font-weight: 400;\"> for the development of your application, you should be able to define the functionality of the app first without talking about the design yet. This shall allow you to establish simple, functional navigation and to detect possible errors easily. Fixing bugs at this early stage of the app development process will help you to <\/span><b>avoid later modifications to the design<\/b><span style=\"font-weight: 400;\"> as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Recommended reading |\u00a0<a href=\"https:\/\/yeeply.com\/en\/blog\/motion-design-app-website-creation-trend\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">Motion Design: The Latest Trend in App and Website Design<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4649\" aria-describedby=\"caption-attachment-4649\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4649 size-full\" title=\"man drawing on papers with smartphone\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/05\/ux-787980_1920-1.jpg\" alt=\"man drawing on papers with smartphone\" width=\"748\" height=\"497\" \/><figcaption id=\"caption-attachment-4649\" class=\"wp-caption-text\">Image by\u00a0<a href=\"https:\/\/pixabay.com\/en\/users\/FirmBee-663163\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">FirmBee<\/span><\/a><span style=\"font-weight: 400;\"> via<\/span><a href=\"https:\/\/pixabay.com\/en\/ux-design-webdesign-app-mobile-787980\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">Pixabay<\/span><\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once the usability and functionality are covered, we can get down to business on the mobile app design. The <\/span><b>corporate colours and logo<\/b><span style=\"font-weight: 400;\">, for example, can be included to represent the brand or company of the app. In case it is a new app, you can, of course, use it to empower a <\/span><b>new brand<\/b><span style=\"font-weight: 400;\"> that will be recognised easily by its future users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to know how to <b>combine trends in app design<\/b>, such as &#8216;<i>flat design<\/i>&#8216; which is popular in the creation of webs. This type of design makes the images of the brands be shown correctly on mobile devices as well. It is significant to communicate the implementation of such trends to your app developer. Although integrating many variables is not an easy task, it is essential and necessary to make your app successful.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">How can we help you out with your mobile app design? <a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">Tell us about your project and we&#8217;ll connect you with the best app design experts!<\/a><\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-diseno#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-CTA-Proyecto-Diseno.png\" alt=\"Proyecto Dise\u00f1o\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the development process of applications, we come across two other essential characteristics besides functionality: usability and user experience, both part of the mobile app &#8230;<\/p>\n","protected":false},"author":2,"featured_media":4649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[496],"tags":[],"class_list":["post-4648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile App Design: usability and mobile user experience<\/title>\n<meta name=\"description\" content=\"Mobile app design with its usability and user experience is important to take into account for a successful application. 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