{"id":4585,"date":"2018-04-27T12:16:14","date_gmt":"2018-04-27T12:16:14","guid":{"rendered":"https:\/\/yeeply.com\/en\/blog\/?p=4585"},"modified":"2021-07-05T10:09:19","modified_gmt":"2021-07-05T08:09:19","slug":"best-app-marketing-tips-apply-launching-new-app","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/best-app-marketing-tips-apply-launching-new-app\/","title":{"rendered":"The Best App Marketing Tips to Apply when Launching a New App"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this article, we would like to share with you the most successful <\/span><b>App Marketing tips to implement when launching a new mobile app or game.<\/b><span style=\"font-weight: 400;\"> Depending on the launching moment, your marketing actions will be different &#8211; follow these steps to get a successful launch from the first try!<\/span><\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<h2><span style=\"font-weight: 400;\">App Marketing tips before launching a mobile app<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this section, we will share the most important marketing tips to bear in mind before publishing your <a href=\"https:\/\/yeeply.com\/en\/blog\/how-to-write-a-good-mobile-app-project\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile app project<\/a> or game in the stores as well as a few important technical suggestions to carry out when designing your product.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4598 size-full\" title=\"draw of system\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/tips-before-launching-mobile-app-1.jpg\" alt=\"draw of system\" width=\"748\" height=\"423\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/tips-before-launching-mobile-app-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/tips-before-launching-mobile-app-1-300x170.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First of all, it is extremely important to make sure that <\/span><b>your product is unique<\/b><span style=\"font-weight: 400;\">. Research and find out if your app is really different from the rest of apps in the market. You need to know your competition very well in order to stand out from the crowd!<\/span><\/p>\n<p><b>Plan a growth strategy.<\/b><span style=\"font-weight: 400;\"> It would be smart to map out where the majority of installs would come from and plan your strategy accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now let\u2019s start with the marketing hot points.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Related content: <a href=\"https:\/\/yeeply.com\/en\/blog\/techniques-get-more-app-downloads\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 effective techniques to get more mobile app downloads<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Create a strong web presence and implement sharing mechanisms<\/span><\/h3>\n<p><b>Collect subscribers and generate buzz even before launching your app.<\/b><span style=\"font-weight: 400;\"> Create <\/span><b>landing pages<\/b><span style=\"font-weight: 400;\"> that will take web and social media users to your app. It is a good idea to share some previews and build interest &#8211; share different content in the various social media channels to keep users waiting for your new app!<\/span><\/p>\n<p><b>Set up a deep linking infrastructure<\/b><span style=\"font-weight: 400;\">. Sharing is caring and users like to share experiences with their friends. This fact could make your app go viral &#8211; so don\u2019t wait any longer and enable an easy social media sharing mechanism through deep linking. Leverage the power of the word of mouth to make your app or game go viral &#8211; for example, encourage users to share their achievements!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>\u00a0<img decoding=\"async\" class=\"aligncenter wp-image-4599 size-full\" title=\"screenshot of a Tweet\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/set-up-deep-linking-infrastructure-1.jpg\" alt=\"screenshot of a Tweet\" width=\"748\" height=\"807\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/set-up-deep-linking-infrastructure-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/set-up-deep-linking-infrastructure-1-278x300.jpg 278w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/h3>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Get media contacts and have the promotional materials ready<\/span><\/h3>\n<p><b>Influencers and bloggers<\/b><span style=\"font-weight: 400;\"> should be your best friends. They can promote your app among their followers and this can lead to a boost in downloads. Conduct research in advance to find different media, and be ready to reach out to them when your app is out. It is relevant to have your <\/span><b>press kit<\/b><span style=\"font-weight: 400;\"> ready so you can send it straight away when needed.<\/span><\/p>\n<p><b>Create a video teaser. <\/b><span style=\"font-weight: 400;\">You could create a video promoting your app or you could use it to explain some of your app&#8217;s functions. \u00a0Either way, the video will be one of your best tools to attract future users. So, do you already have one?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Perform App Store Optimization<\/span><\/h3>\n<p><b>App Store Optimization, or ASO,<\/b><span style=\"font-weight: 400;\"> is the process of optimizing a mobile app in order to maximize its visibility on the app stores, improve conversion rate to install, and drive more downloads. ASO is the best way of turning your <\/span><b>app into an outstanding one<\/b><span style=\"font-weight: 400;\"> and therefore, making your place in the market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4603 size-full\" title=\"scheme with actions\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/app-storm-optimization-1.jpg\" alt=\"scheme with actions\" width=\"748\" height=\"624\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/app-storm-optimization-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/app-storm-optimization-1-300x250.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The main elements of ASO are: <\/span><b>Keyword Research &amp; Optimization, Conversion Rate Optimization and a constant Tracking and Improving the results<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to go deeper into the ASO experience, make sure to read these Guides for <\/span><a href=\"https:\/\/thetool.io\/2017\/how-to-optimize-google-play-aso-guide\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Play ASO<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/thetool.io\/2017\/aso-guide-apple-app-store\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">App Store ASO<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Be prepared on a technical level<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">App launch is a very important moment, and we don\u2019t want to miss a single detail. This is why <\/span><span style=\"font-weight: 400;\">you should <\/span><b>dedicate time to check a few technical points<\/b><span style=\"font-weight: 400;\">, prior to the launch of your new mobile app. A<\/span><span style=\"font-weight: 400;\">nd that\u2019s why <\/span><span style=\"font-weight: 400;\">we would like to provide you with <\/span><b>some technical points<\/b><span style=\"font-weight: 400;\"> that to when launching a mobile app: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start out by having a <\/span><b>beta version<\/b><span style=\"font-weight: 400;\"> in order to check for bugs and first impressions of your app. Beta versions provide you with crucial information that could help you understand how to improve your app. Why not ask your family and friends to be your first beta testers?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4604 size-full\" title=\"draw of smartphones on paper\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/best-app-marketing-tips.jpg\" alt=\"draw of smartphones on paper\" width=\"748\" height=\"576\" \/><\/p>\n<ul>\n<li><b>Perform mockup tests<\/b> to check if the users are making the most of your app. Because you are the one that created the app, there may be things that seem obvious to you but not that obvious to your users.<\/li>\n<li style=\"font-weight: 400;\"><b>Create a simple<\/b> <b>in-app feedback system<\/b><span style=\"font-weight: 400;\">. You need to know if your users are experiencing some problems when using the app. Remember that negative feedback affects conversion rate and installs, so keep negative feedback away from the app stores! The majority of 1-star ratings come from bugs. Use <\/span><b>automatic testing<\/b><span style=\"font-weight: 400;\"> and spend time doing manual testing in order to find out problems and solve them ASAP.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>App latency is a crucial factor.<\/b><span style=\"font-weight: 400;\"> Users want to have a quick and nice experience<\/span> <span style=\"font-weight: 400;\">when using apps, so make sure to optimize your app to get rid of slowness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Prepare your app for localization<\/b><span style=\"font-weight: 400;\">. An app that is launched globally is more likely to get a bigger number of users. Make sure that your app would be appealing worldwide!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to market your app during the launch<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What should you do once you have just released your app? Just follow these tips: <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Reach out to media and influencers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you remember the press kit we advised you to prepare in advance? What about the list of <\/span><b>bloggers and influencers<\/b><span style=\"font-weight: 400;\">? If you have followed our tips you should have reached some of them and now it\u2019s time <\/span><b>to remind them that you are launching<\/b><span style=\"font-weight: 400;\"> so they can announce it as well!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Monitor your growth with ASO tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many App Marketing and ASO tools in the market. For example, \u00a0<\/span><a href=\"https:\/\/thetool.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">TheTool<\/span><\/a><span style=\"font-weight: 400;\"> can help you monitor top chart rankings, keyword rankings, conversion rate and other ASO KPIs in a very simple and visual way!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4601 size-full\" title=\"screenshot of TheTool\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/monitor-your-growth-with-aso-tools-1.jpg\" alt=\"screenshot of TheTool\" width=\"748\" height=\"391\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/monitor-your-growth-with-aso-tools-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/monitor-your-growth-with-aso-tools-1-300x157.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Find the right approach to your users<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization always works better. A good strategy is to <\/span><b>give users a treat<\/b><span style=\"font-weight: 400;\">. If they feel special they will come back to your app. Plan how to use <\/span><b>push notifications properly<\/b><span style=\"font-weight: 400;\">. You want to use them for re-engagement but schedule them in a way that won\u2019t annoy your users!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Encourage positive feedback<\/span><\/h3>\n<p><b>Get 5-Star reviews!<\/b><span style=\"font-weight: 400;\"> This is how you would get new users that are searching for apps in the stores. Make sure you provide a great user experience and encourage your users to leave feedback on the app stores. You can count on family and friends once again or even use your best social skills to reach out strangers \ud83d\ude09<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>You might be interested | <a href=\"https:\/\/yeeply.com\/en\/blog\/the-best-mobile-app-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Best Mobile App Marketing Strategies [2020]<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4602 size-full\" title=\"infographic of smartphones\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/encourage-positive-feedback-1.jpg\" alt=\"infographic of smartphones\" width=\"748\" height=\"748\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/encourage-positive-feedback-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/encourage-positive-feedback-1-150x150.jpg 150w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/encourage-positive-feedback-1-300x300.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">After launch: track and optimize your mobile app<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At this point your app is already available on the market, so your aim now is to constantly optimize your product to get even more installs and to keep your users engaged with your it. Here is the list of the most relevant tips to consider after launching your app:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users like innovation &#8211; so you better have an <\/span><b>update ready to go<\/b><span style=\"font-weight: 400;\"> almost right after your first launch. This will keep them engaged and waiting for more! It would be lame to make them wait while you are preparing it!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before launching re-engagement campaigns, collect some data and find out <\/span><b>how do the users feel about your app<\/b><span style=\"font-weight: 400;\">. When you know the strengths and weaknesses, you can create a better strategy to have them on board again.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We all want to have only the good reviews, but we need to be realistic and acknowledge that we can learn and improve our product based on negative feedback. <\/span><b>Get in touch with your unhappy users<\/b><span style=\"font-weight: 400;\"> to solve any issue that they might have had and turn this bad feedback into a positive one!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Be patient and keep optimizing<\/b><span style=\"font-weight: 400;\">! Your first release is just the starting point and it would take some time to get to the top. Work on your app constantly, experiment with different strategies and measure the impact to learn as you grow! <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4600 size-full\" title=\"people using electronic devices\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/optimize-your-mobile-app-1.jpg\" alt=\"people using electronic devices\" width=\"748\" height=\"535\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/optimize-your-mobile-app-1.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2018\/04\/optimize-your-mobile-app-1-300x215.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">In a nutshell: Top App Marketing tips to have a successful app launch<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To sum up, here are some general and marketing-specific tips to follow when you are launching your new mobile product: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remember that in order to stand out and wipe out your competitors, first of all, <\/span><b>your app should be unique<\/b><span style=\"font-weight: 400;\">. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure that you can <\/span><b>count on a few people on the beta-testing stage. <\/b><span style=\"font-weight: 400;\">Contact your friends and family to be your first users &#8211; collect feedback and improve your app before publishing it on the stores.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>App Store Optimization is crucial <\/b><span style=\"font-weight: 400;\">to get discovered by users that are looking for new apps in the stores. <\/span><b>Landing pages<\/b><span style=\"font-weight: 400;\"> on the web are also a good way of leading people to your product and create a buzz before an official launch. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pay attention to your users<\/b><span style=\"font-weight: 400;\"> and stay close to them by listening to their needs and making sure they have a great experience with your app at all times. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Good luck! Be patient and remember that Marketing and App Store Optimization is a continuous process &#8211; follow our tips and <\/span><b>rock your App Marketing strategy!<\/b><span style=\"font-weight: 400;\"> ?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Author Bio: Cristina Stefanova is a Content &amp; SMM Strategist at <\/span><\/i><i><span style=\"font-weight: 400;\">TheTool<\/span><\/i><i><span style=\"font-weight: 400;\">, a powerful self-service platform for App Store Optimization, helping developers with the ASO of mobile apps and games in over 90 countries. Cristina writes about mobile app marketing strategies and she is interested in languages &amp; fashion!<\/span><\/i><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we would like to share with you the most successful App Marketing tips to implement when launching a new mobile app or &#8230;<\/p>\n","protected":false},"author":2,"featured_media":4604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-4585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The best app marketing tips to use when launching a new app<\/title>\n<meta name=\"description\" content=\"In this article we share the most successful App Marketing tips to use when launching a mobile app or game - follow these steps for a successful launch!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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