{"id":2931,"date":"2016-09-13T10:29:56","date_gmt":"2016-09-13T10:29:56","guid":{"rendered":"https:\/\/yeeply.com\/en\/blog\/?p=2931"},"modified":"2023-12-11T10:46:36","modified_gmt":"2023-12-11T08:46:36","slug":"optimise-newsletter-for-mobile","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/optimise-newsletter-for-mobile\/","title":{"rendered":"How to optimise a newsletter for mobile"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Checking your email via mobile devices is becoming more common. <strong>Optimizing a newsletter for mobile should be a priority for companies,<\/strong> just like having an app itself. In fact, <strong>53% of mobile users open their email through this device<\/strong>, according to a Nielsen study.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-diseno#publish-project\" target=\"_blank\">LOOKING FOR DESIGN EXPERTS? FIND THEM AT YEEPLY!<\/a><\/div>\n<p style=\"text-align: justify;\">We need to be connected and communicated even when we use public transport or take our lunch break. However, according MarketingTechBlog, about<strong> 80% of mobile users indicate that it is not easy reading these emails from mobile,<\/strong> if not that they often prefer to do it from a PC.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2994 size-full\" title=\"person using two smartphones\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2016\/09\/telefonos-e1475076853547-1.jpg\" alt=\"person using two smartphones\" width=\"600\" height=\"398\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2016\/09\/telefonos-e1475076853547-1.jpg 600w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2016\/09\/telefonos-e1475076853547-1-300x199.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">This situation presents an opportunity that if we take advantage of it, <strong>can give very good results<\/strong>. As Enrique Quintano commented to us, the director of HTML5 Spain, in an interview with this blog, <strong>SMEs particularly have to make their content accessible to their clients, and the newsletter for mobile is a good way to do it.<\/strong> Achieving this is simple by just following these tips to <a href=\"https:\/\/yeeply.com\/en\/blog\/usability-in-mobile-applications-what-is-it-and-why-is-it-necessary\/\">optimize a mobile newsletter by design and usability apps<\/a>:<\/p>\n<h2 style=\"text-align: justify;\">Content: short and concise<\/h2>\n<p style=\"text-align: justify;\">It is always better to go straight to the point, opting for a short but concise newsletter for mobile is much more effective. This ensures that the reader does not get <strong>tired of reading half way through\u00a0the email.<\/strong><\/p>\n<p style=\"text-align: justify;\">Simplicity is a plus. Instead of putting multiple images on that are slow to load, it is much better to <strong>simplify the content to be quick to be displayed on the mobile screen.<\/strong><\/p>\n<p style=\"text-align: justify;\">Before sending your newsletter do all the tests you need and preview how it will be in different mobile devices. It is much better to do <strong>several tests<\/strong> to eliminate possible errors and send a newsletter to be the same for mobile, tablet or PC.<\/p>\n<h2 style=\"text-align: justify;\">General design for a newsletter for mobile<\/h2>\n<p style=\"text-align: justify;\">It is very important to <strong>pay attention to the overall design<\/strong>. In cases of well adapted newsletters for mobile we find two very important aspects:<\/p>\n<p style=\"text-align: justify;\">It is essential to know how to draw attention to the links that interest us and making it easy to &#8216;click&#8217; is essential when adapting the newsletter to mobile issues. Making it <strong>visible and easy for the mobile user,<\/strong> for example using buttons instead of traditional links inserted in the text. And even enabling push notifications.<\/p>\n<p style=\"text-align: justify;\">Maintain a <strong>single column<\/strong> to make the content easier to read. If you prefer a design in two columns for users to read the newsletter from the computer, make sure that it is a responsive web and it suits the type of device and screen.<\/p>\n<h2 style=\"text-align: justify;\">The screen size<\/h2>\n<p style=\"text-align: justify;\">The <strong>screen size of the devices is one of the factors to take into consideration a lot in design for a newsletter for mobile.<\/strong> It is very different reading through mobile screens than doing so from a computer.<\/p>\n<p style=\"text-align: justify;\">Please note that all the content may not be able to be seen on a mobile screen. In this case, the reader will need more motivation to continue reading. <strong>Avoid long texts and give an attractive design<\/strong>.<\/p>\n<p style=\"text-align: justify;\">If your newsletter inevitably needs a lot of text to ensure that important content is read, <strong>place it at the top of the mail.<\/strong><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-diseno#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-CTA-Proyecto-Diseno.png\" alt=\"Proyecto Dise\u00f1o\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2931","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can I optimise a newsletter for mobile devices?<\/title>\n<meta name=\"description\" content=\"Checking your email on your mobile is more common than ever! How important is a newsletter for mobile? 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