{"id":2859,"date":"2016-09-06T08:18:28","date_gmt":"2016-09-06T08:18:28","guid":{"rendered":"https:\/\/yeeply.com\/en\/blog\/?p=2859"},"modified":"2020-06-16T15:57:25","modified_gmt":"2020-06-16T15:57:25","slug":"app-promotion-strategy-steps","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/app-promotion-strategy-steps\/","title":{"rendered":"App Promotion Strategy: step by step"},"content":{"rendered":"<p style=\"text-align: justify;\">A good strategy to promote a mobile app is<strong> critical to your success in the mobile market.\u00a0<\/strong>Mobile app promotion\u00a0is <strong>as important as its development process<\/strong>.<\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<p style=\"text-align: justify;\">Without good advertising and a good marketing strategy, even the best application may go unnoticed in the marketplaces. Errors in mobile app promotion\u00a0are common, and it is usually down to those responsible not knowing how to make themselves known to your potential target audience.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Updated info: Discover\u00a0<a href=\"https:\/\/yeeply.com\/en\/blog\/the-best-mobile-app-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">the Best App Marketing Strategies [2020]<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Planning app promotion<\/h2>\n<p style=\"text-align: justify;\">The planning of the app promotion should set in motion <strong>at the same instant in which the development process begins.<\/strong> The choice of the name of the application is a fundamental pillar in the strategy to promote a mobile app: it should be easy to remember and include the main keyword. Likewise, the choice of the <strong>app icon and screenshots<\/strong> to be inserted in the corresponding app store are also two important tasks. Finally, the description of the application is essential to attract the end-user: is appropriate to include keywords, a simple summary of what the application and call the user to action.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2946\" title=\"Apple smartphone on a table\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2016\/09\/iphone-app-promotion.jpg\" alt=\"Apple smartphone on a table\" width=\"600\" height=\"339\" \/><\/p>\n<p style=\"text-align: justify;\">On the other hand, choosing the <strong>correct category<\/strong> within the app stores is also important. If in doubt between several categories, you should choose the least contested category. The more competition there is in a particular category, the higher number of downloads will be needed to position the application in a particular category.<\/p>\n<h2 style=\"text-align: justify;\">And after the launch?<\/h2>\n<p style=\"text-align: justify;\">The strategy to promote a mobile application does not end with the launch of the app. It is essential to <strong>publicize the app through different channels<\/strong> to achieve the greatest possible number of downloads during the first few weeks: reviews on blogs or specialized media, publishing on social networks, ads or reviews on your blog or personal website, etc. In addition, one should also invest some money in paid advertising, especially through other mobile applications that will easily reach the target audience. Keep in mind that this part of the promotion should have been <strong>planned <a href=\"https:\/\/yeeply.com\/en\/blog\/5-best-practices-mobile-app-development\/\">at the time of development<\/a>\u00a0so that it can be implemented immediately after launch.<\/strong><\/p>\n<p style=\"text-align: justify;\">And what happens when the app has achieved the popularity or economic objectives? Well, we must <strong>keep up the promotion<\/strong>. While it may raise the volume of advertising investment, it is advisable to continue promoting the app for free channels, keeping positioned organically. Also, a good set of metrics analysis can help us all statistical data of the public who comes to the application, following the launch and after achieving the objectives. In this way, you can know what consumers expect from the objectives of the application and a significant amount of feedback will serve as a guide to implement future improvements.<\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n<div style=\"text-align: center;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A good strategy to promote a mobile app is critical to your success in the mobile market.\u00a0Mobile app promotion\u00a0is as important as its development process. &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Promotion Strategy Step by Step | Yeeply Blog<\/title>\n<meta name=\"description\" content=\"Do you know the best strategy to promote your app? 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