{"id":262,"date":"2013-09-19T11:37:23","date_gmt":"2013-09-19T11:37:23","guid":{"rendered":"http:\/\/www.yeeply.com\/blog\/en\/?p=262"},"modified":"2023-12-11T10:46:58","modified_gmt":"2023-12-11T08:46:58","slug":"how-to-get-more-traffic-on-apps","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/how-to-get-more-traffic-on-apps\/","title":{"rendered":"How to get more traffic on apps?"},"content":{"rendered":"<p style=\"text-align: justify;\">A high traffic on apps can lead to success and economic benefits.\u00a0There are nearly <strong>two million<\/strong>\u00a0of mobile applications published in Google Play and App Store, the two relevant Marketplaces. For this reason, it is not surprising that the market competition is becoming increasingly fierce. A high volume of traffic can help increase revenue generated by the application. Golden Gekko has prepared a full infographic that helps us to understand how to carry out <a title=\"Driving Traffic To Apps\" href=\"https:\/\/visual.ly\/driving-traffic-apps-and-mobile-sites\" target=\"_blank\" rel=\"noopener noreferrer\">a good strategy to get traffic on apps<\/a>.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-264 size-full\" title=\"traffic\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2013\/09\/traffic-1.jpg\" alt=\"traffic\" width=\"640\" height=\"213\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2013\/09\/traffic-1.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2013\/09\/traffic-1-300x100.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong>Preparing the strategy<\/strong><\/h2>\n<p style=\"text-align: justify;\">Before the execution, it is very important to initiate a strategy to<strong> promote apps via 3 channels<\/strong>:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>The <a title=\"How to write a press release to promote your app\" href=\"https:\/\/yeeply.com\/en\/blog\/how-to-write-a-press-release-to-promote-your-app\/\" target=\"_blank\" rel=\"noopener noreferrer\">conventional media<\/a><\/strong> such as websites, other apps, email, TV and radio ads, etc.. Generally, these options are paid.<\/li>\n<li>The media which <strong>belong to the owner<\/strong> of the app, including their own websites and mobile applications, social network profiles, etc.<\/li>\n<li><strong>The references<\/strong> <strong>you get<\/strong> are the most powerful channels. They\u00a0 consist of external reviews that refer to the application and they are made by experts and relevant opinion leaders. Usually they do not involve any financial outlay and report organic traffic and new recommendations on other websites.<\/li>\n<\/ol>\n<h2 style=\"text-align: justify;\"><strong>Implementation of the strategy<\/strong><\/h2>\n<p style=\"text-align: justify;\">The tactic to achieve traffic on apps lies in two fundamental pillars: <b><a title=\"Usability in mobile applications: What is it and why is it necessary?\" href=\"https:\/\/yeeply.com\/en\/blog\/usability-in-mobile-applications-what-is-it-and-why-is-it-necessary\/\" target=\"_blank\" rel=\"noopener noreferrer\">design and content<\/a>.<\/b> On the one hand, the design has to have visual elements that allow the user to understand easily the application, which needs it covers and how it is used.<\/p>\n<p style=\"text-align: justify;\">As regards the content, we must take into account the importance of what you want to say and how to say it.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-apps\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/CTA_YEEPLY_Guia_APP_EN.jpg\" alt=\"Ebook 1 App Descarga\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>Measuring and optimizing<\/strong><\/h2>\n<p style=\"text-align: justify;\">The apps <strong>traffic measurement<\/strong> helps to understand and improve loyalty levels that the application gets. To evaluate the traffic that comes to mobile applications you can use tools such as <a title=\"Google Analytics\" href=\"https:\/\/www.google.com\/analytics\/features\/mobile.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>, <a title=\"KISSmetrics\" href=\"https:\/\/www.kissmetrics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">KISSmetrics<\/a> or <a title=\"Mixpanel\" href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel<\/a>.<\/p>\n<p style=\"text-align: justify;\">Likewise, it is also very important to observe the valuations and opinions that users publish in the Marketplaces. In this way, you will learn about the failures and successes of the app, improving and enhancing its strengths.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Errors that move away the apps traffic<\/strong><\/h2>\n<p style=\"text-align: justify;\">It is very common that <a title=\"Successes and failures in apps promotion\" href=\"https:\/\/yeeply.com\/en\/blog\/successes-and-failures-in-apps-promotion\/\" target=\"_blank\" rel=\"noopener noreferrer\">promotion strategies contain a series of errors<\/a> that cause a decrease in the apps traffic.<\/p>\n<p style=\"text-align: justify;\">\u2022 Excessive self-promotion irritates customers. For instance, 48% of unfollows that \u00a0the brands register on Twitter are due to the continuous promotion, repetitive and empty.<\/p>\n<p style=\"text-align: justify;\">\u2022 Do not leave the customers in the middle of the action. \u00a0You should have the target website, basic but attractive, optimized for mobile devices that includes the app download links.<\/p>\n<p style=\"text-align: justify;\">\u2022 For many users the marketing actions via email are usually annoying. For this reason, the users who request removal from the newsletter list, should receive it.<\/p>\n<p style=\"text-align: justify;\">\u2022 Promotional efforts and results measurement are tasks which should remain constant over time, as apps traffic strategies.<\/p>\n<p style=\"text-align: justify;\">Following these tips plus <a title=\"ASO, the necessary tool for a mobile app success\" href=\"https:\/\/yeeply.com\/en\/blog\/aso-the-necessary-tool-for-a-mobile-app-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">a good ASO optimization<\/a>, you set a good foundation for attracting more traffic to the mobile application, preventing it from becoming one of the \u201czombie\u201d app.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A high traffic on apps can lead to success and economic benefits.\u00a0There are nearly two million\u00a0of mobile applications published in Google Play and App Store, &#8230;<\/p>\n","protected":false},"author":2,"featured_media":266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to generate more traffic on your mobile apps?<\/title>\n<meta name=\"description\" content=\"A high volume of traffic helps increase revenue generated by the application. Golden Gekko has prepared a infographic showing how to carry this out. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/en\/blog\/marketing\/how-to-get-more-traffic-on-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to generate more traffic on your mobile apps?\" \/>\n<meta property=\"og:description\" content=\"A high volume of traffic helps increase revenue generated by the application. 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