{"id":1839,"date":"2015-10-20T09:23:19","date_gmt":"2015-10-20T09:23:19","guid":{"rendered":"https:\/\/yeeply.com\/en\/blog\/?p=1839"},"modified":"2023-12-11T10:46:41","modified_gmt":"2023-12-11T08:46:41","slug":"mobile-marketing-strategy-4-best-practices-improve-analytics","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/","title":{"rendered":"Mobile Marketing Strategy: 4 best practices to improve your analytics"},"content":{"rendered":"<p style=\"text-align: justify;\">When we first arrive at the world of analytics \u2212 regardless of whether it&#8217;s for an app, mobile, etc. \u2212 we often fall into the trap of thinking that data and information are the same thing. Data on their own are not information. There is currently much talk about Big Data and many tools now enable us to collect Big Data concerning our users and our mobile app&#8217;s use. However, <strong>we must learn to interpret these data correctly<\/strong> to incorporate them into our mobile marketing strategy.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Updated info: Discover\u00a0<a href=\"https:\/\/yeeply.com\/en\/blog\/the-best-mobile-app-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"internal\">the Best App Marketing Strategies [2020]<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">But how can we achieve this? <strong>We recommend you following these 4 Best Practices on mobile marketing for analysing your app<\/strong>. We have defined these practices that will help you improve your app analytics on the basis of our experience and have validated them with several of the industry&#8217;s players:<\/p>\n<h2 style=\"text-align: justify;\">1.Define the appropriate metrics for\u00a0 the analysis in your app<\/h2>\n<p style=\"text-align: justify;\">In a previous article, we discussed those metrics that \u2212 as a general rule \u2212 must be analysed in all apps. However, each application has its own purpose and therefore specific metrics. <strong>How can we find out which metrics are the most suitable for our app&#8217;s mobile marketing strategy?<\/strong> Let&#8217;s consider a hands-on case: we have a photo application specialised in sporting events. This app works in the following way: when going to a match, we can take a picture, edit it and then share it with friends. <strong>Let&#8217;s call this app LetsFreezeit<\/strong>.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1840 size-full\" title=\"icon app\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/4-best-practices-1.png\" alt=\"icon app\" width=\"283\" height=\"282\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/4-best-practices-1.png 283w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/4-best-practices-1-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/><\/p>\n<p style=\"text-align: justify;\">How can I know which are the most appropriate metrics for LetsFreezeit? We must start by asking ourselves the following questions:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>What&#8217;s the purpose of our application?<\/strong> In this particular case, LetsFreezeit&#8217;s purpose is to be the tool that helps you share your sporting moments.<\/li>\n<li style=\"text-align: justify;\"><strong>How must my users behave within the application?<\/strong> One of the key aspects of LetsFreezeit is that it has to be very easy to use. Our main goal is that users take pictures and share them. Both of these actions are paramount for us.<\/li>\n<li style=\"text-align: justify;\"><strong>What&#8217;s our conversion objective?<\/strong> The application is free at the moment. Its <a href=\"https:\/\/yeeply.com\/en\/blog\/mobile-marketing-dowloads-vs-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">main objective is obtaining users<\/a> and for such purpose we have to make it go viral. If our application includes in-app purchases, the aim will be getting users to buy. If our aim is getting users to subscribe, our conversion objective will be the subscriptions to the service we offer.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">We will define which are the most appropriate metrics for optimising our app&#8217;s analytics on the basis of these questions. In LetsFreezeit&#8217;s case, session duration will not be a key metric, as taking a picture and sharing it can be done very quickly. On the other hand, recurrence will be an important metric to take into account for our mobile marketing strategy.<\/p>\n<h2 style=\"text-align: justify;\">2. Create events<\/h2>\n<p style=\"text-align: justify;\">What&#8217;s an event in a mobile application? Events are any actions carried out by our users. Events in an app whose purpose is clear will be very easy to define. And these events will help us know where have our users been strolling by within our app: have they followed the path we thought they would? Are they skipping any of these events?<\/p>\n<p style=\"text-align: justify;\">LetsFreezeit has the following 4 events:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Choosing a match<\/li>\n<li style=\"text-align: justify;\">Taking a picture<\/li>\n<li style=\"text-align: justify;\">Editing the picture<\/li>\n<li style=\"text-align: justify;\">Sharing it<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">3. Define\u00a0funnels of your mobile marketing strategy<\/h2>\n<p style=\"text-align: justify;\">Funnels are the processes within our application that we want our users to follow. By following them, users will finally arrive at the objective we have defined for our app. These funnels or processes are defined by the events we have previously established.<\/p>\n<p style=\"text-align: justify;\">LetsFreezeit&#8217;s funnel would be:<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-1842 size-full\" title=\"strategy funnel \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile-marketing-strategy-1.jpg\" alt=\"strategy funnel \" width=\"448\" height=\"428\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile-marketing-strategy-1.jpg 448w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile-marketing-strategy-1-300x287.png 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/p>\n<p style=\"text-align: justify;\">To make the application go viral, we have defined sharing as its conversion objective. This is a simple and streamlined process. However, each application has to find its own one. We may find potential malfunctions or bugs by monitoring these funnels. For example, we might think that there&#8217;s some kind of error if we realise at some point that users aren&#8217;t going beyond the app&#8217;s first event. If they aren&#8217;t sharing their pictures through the app, maybe it&#8217;s because the process is too complicated.<\/p>\n<h2 style=\"text-align: justify;\">4. Target your users<\/h2>\n<p style=\"text-align: justify;\">Are all your customers the same? No. Users have different profiles and, on top of that, it&#8217;s very likely that they are using different devices and networks. If we target users properly, we will find out trends in their behaviour and will be able to identify how each group of users behaves within our application.\u00a0We can target according to:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Location<\/li>\n<li style=\"text-align: justify;\">Device<\/li>\n<li style=\"text-align: justify;\">Are they making purchases? (In LetsFreezeit&#8217;s case it, the equivalent to this would be sharing.)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">We can also target our app analytics on the basis of <a href=\"https:\/\/yeeply.com\/en\/blog\/app-economy-consumer-habits-and-use-of-mobile-applications\/\" target=\"_blank\" rel=\"noopener noreferrer\">how are users using our app<\/a>. Some of them may follow funnels that we might not have initially envisaged. It&#8217;s very probable that these users are advanced users.<br \/>\nFinallly, if we request users to subscribe to use our app, we can carry out our targeting according to the information our users have given us during the subscription process.<\/p>\n<p style=\"text-align: justify;\">Targeting also helps us improve their engagement: we can launch campaigns that target only users within a certain location or those who are using our app in a particular way.<\/p>\n<p style=\"text-align: justify;\">We hope this article has been useful. Feel free to share it and to follow us on Twitter! And if you have any further questions on app analytics, just send us <a href=\"mailto:info@yeeply.com\">an email<\/a>.<\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When we first arrive at the world of analytics \u2212 regardless of whether it&#8217;s for an app, mobile, etc. \u2212 we often fall into the &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Marketing Strategy: 4 Best Practices for better results<\/title>\n<meta name=\"description\" content=\"We give you the 4 best practices to improve your analytics data, and get even better results from your mobile marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing Strategy: 4 Best Practices for better results\" \/>\n<meta property=\"og:description\" content=\"We give you the 4 best practices to improve your analytics data, and get even better results from your mobile marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Yeeply\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YeeplyMobile\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-20T09:23:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T08:46:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"748\" \/>\n\t<meta property=\"og:image:height\" content=\"493\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yeeply\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:site\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeeply\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/\"},\"author\":{\"name\":\"Yeeply\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\"},\"headline\":\"Mobile Marketing Strategy: 4 best practices to improve your analytics\",\"datePublished\":\"2015-10-20T09:23:19+00:00\",\"dateModified\":\"2023-12-11T08:46:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/\"},\"wordCount\":924,\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile_marketing_improve_analytics.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/\",\"name\":\"Mobile Marketing Strategy: 4 Best Practices for better results\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile_marketing_improve_analytics.jpg\",\"datePublished\":\"2015-10-20T09:23:19+00:00\",\"dateModified\":\"2023-12-11T08:46:41+00:00\",\"description\":\"We give you the 4 best practices to improve your analytics data, and get even better results from your mobile marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile_marketing_improve_analytics.jpg\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile_marketing_improve_analytics.jpg\",\"width\":748,\"height\":493,\"caption\":\"analytics report- marketing for apps\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/marketing\\\/mobile-marketing-strategy-4-best-practices-improve-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Marketing Strategy: 4 best practices to improve your analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\",\"name\":\"Yeeply\",\"description\":\"A platform for the development of digital projects\",\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yeeply.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\",\"name\":\"Yeeply\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"width\":360,\"height\":120,\"caption\":\"Yeeply\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/YeeplyMobile\\\/\",\"https:\\\/\\\/x.com\\\/Yeeply_EN\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/yeeply\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\",\"name\":\"Yeeply\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"caption\":\"Yeeply\"},\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/author\\\/yeeply\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Marketing Strategy: 4 Best Practices for better results","description":"We give you the 4 best practices to improve your analytics data, and get even better results from your mobile marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Mobile Marketing Strategy: 4 Best Practices for better results","og_description":"We give you the 4 best practices to improve your analytics data, and get even better results from your mobile marketing strategy.","og_url":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/","og_site_name":"Yeeply","article_publisher":"https:\/\/www.facebook.com\/YeeplyMobile\/","article_published_time":"2015-10-20T09:23:19+00:00","article_modified_time":"2023-12-11T08:46:41+00:00","og_image":[{"width":748,"height":493,"url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg","type":"image\/jpeg"}],"author":"Yeeply","twitter_card":"summary_large_image","twitter_creator":"@Yeeply_EN","twitter_site":"@Yeeply_EN","twitter_misc":{"Written by":"Yeeply","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/#article","isPartOf":{"@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/"},"author":{"name":"Yeeply","@id":"https:\/\/yeeply.com\/en\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14"},"headline":"Mobile Marketing Strategy: 4 best practices to improve your analytics","datePublished":"2015-10-20T09:23:19+00:00","dateModified":"2023-12-11T08:46:41+00:00","mainEntityOfPage":{"@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/"},"wordCount":924,"publisher":{"@id":"https:\/\/yeeply.com\/en\/#organization"},"image":{"@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/","url":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/","name":"Mobile Marketing Strategy: 4 Best Practices for better results","isPartOf":{"@id":"https:\/\/yeeply.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/#primaryimage"},"image":{"@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg","datePublished":"2015-10-20T09:23:19+00:00","dateModified":"2023-12-11T08:46:41+00:00","description":"We give you the 4 best practices to improve your analytics data, and get even better results from your mobile marketing strategy.","breadcrumb":{"@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/#primaryimage","url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg","contentUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg","width":748,"height":493,"caption":"analytics report- marketing for apps"},{"@type":"BreadcrumbList","@id":"https:\/\/yeeply.com\/en\/blog\/marketing\/mobile-marketing-strategy-4-best-practices-improve-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yeeply.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mobile Marketing Strategy: 4 best practices to improve your analytics"}]},{"@type":"WebSite","@id":"https:\/\/yeeply.com\/en\/#website","url":"https:\/\/yeeply.com\/en\/","name":"Yeeply","description":"A platform for the development of digital projects","publisher":{"@id":"https:\/\/yeeply.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yeeply.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/yeeply.com\/en\/#organization","name":"Yeeply","url":"https:\/\/yeeply.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yeeply.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","contentUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","width":360,"height":120,"caption":"Yeeply"},"image":{"@id":"https:\/\/yeeply.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/YeeplyMobile\/","https:\/\/x.com\/Yeeply_EN","https:\/\/www.linkedin.com\/company\/yeeply"]},{"@type":"Person","@id":"https:\/\/yeeply.com\/en\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14","name":"Yeeply","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","caption":"Yeeply"},"url":"https:\/\/yeeply.com\/en\/author\/yeeply\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg",748,493,false],"thumbnail":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics-150x150.jpg",150,150,true],"medium":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics-300x198.jpg",300,198,true],"medium_large":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg",640,422,false],"large":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg",640,422,false],"1536x1536":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg",748,493,false],"2048x2048":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg",748,493,false],"gform-image-choice-sm":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg",300,198,false],"gform-image-choice-md":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg",400,264,false],"gform-image-choice-lg":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2015\/10\/mobile_marketing_improve_analytics.jpg",600,395,false]},"uagb_author_info":{"display_name":"Yeeply","author_link":"https:\/\/yeeply.com\/en\/author\/yeeply\/"},"uagb_comment_info":0,"uagb_excerpt":"When we first arrive at the world of analytics \u2212 regardless of whether it&#8217;s for an app, mobile, etc. \u2212 we often fall into the ...","_links":{"self":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/1839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/comments?post=1839"}],"version-history":[{"count":2,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/1839\/revisions"}],"predecessor-version":[{"id":14594,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/1839\/revisions\/14594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/media?parent=1839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/categories?post=1839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/tags?post=1839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}