{"id":13761,"date":"2023-02-15T11:52:16","date_gmt":"2023-02-15T09:52:16","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=13761"},"modified":"2023-02-15T11:52:16","modified_gmt":"2023-02-15T09:52:16","slug":"limits-and-advantages-of-the-lean-startup-method","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/limits-and-advantages-of-the-lean-startup-method\/","title":{"rendered":"Limits and Advantages of the Lean Startup Method"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most startups begin their journey with a defined vision and objectives, but these are often modified to obtain the definitive version of their product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Lean Startup method basically consists of<\/span><b> streamlining this search process.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">How? Using a fast learning cycle to validate or refute initial business hypotheses through prototype launches and direct customer feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the moment, <\/span><b>more than 50% of companies already use this method<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We tell you what it consists of, what its advantages are and some examples of its application in the field of technology and entrepreneurship.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#the\"><span style=\"font-weight: 400;\">What is the Lean Startup method and how can it help your startup to be successful?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Lean\"><span style=\"font-weight: 400;\">The 3 phases of the Lean Startup methodology<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Startup\"><span style=\"font-weight: 400;\">What are the common challenges startups face when implementing the Lean Startup method?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#method\"><span style=\"font-weight: 400;\">3 successful examples of Lean Startup method<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Yeeply\"><span style=\"font-weight: 400;\">Yeeply helps startups apply the Lean Startup method to their business idea<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-desarrolladores#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED SUPPORT FROM OTHER DEVELOPERS? FIND THEM NOW<\/a><\/div><\/span><\/p>\n<h2><span id=\"the\" style=\"font-weight: 400;\">What is the Lean Startup method and how can it help your startup to be successful?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Lean Startup&#8221; is an expression that can be translated as<\/span><b> \u201cadjusted start-up\u201d.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">From a functional point of view, this methodology allows companies to adopt a <\/span><b>scientific approach<\/b><span style=\"font-weight: 400;\"> to create, manage and validate your products, services and\/or business models, guaranteeing their viability in terms of costs, resources and time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding its application, the Lean Startup approach is based on the <\/span><b>experimentation <\/b><span style=\"font-weight: 400;\">and in the <\/span><b>iterative development<\/b><span style=\"font-weight: 400;\"> (especially in the case of software and other technological products), to obtain early feedback from users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, in the end it is the consumers who determine the type of products they want to see on the market, and not the other way around.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the concept seems relatively recent (it was proposed in 2008 by business expert Eric Ries), the Lean Startup philosophy derives from an <\/span><b>operating model developed by Toyota<\/b><span style=\"font-weight: 400;\"> in the 1930s (\u201cThe Toyota Way\u201d) and which allowed its workers to introduce process improvements and upgrades to increase manufacturing speed and product quality.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">? It might interest you |<\/span> <a href=\"https:\/\/yeeply.com\/en\/blog\/cybersecurity-for-startups-guide\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Cybersecurity For Startups (A Step-By-Step Guide)<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The 5 main advantages of the Lean Startup method<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Lean Startup method can be a great help in running your startup and knowing when to grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its advantages are:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>You will be closer to your customers<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a startup, you have the natural advantage of having direct access to your customer feedback and implementing changes quickly and efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is something that most large companies can no longer do (at least not immediately).<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>You will reduce uncertainty<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Poor planning can cause a start-up to fail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the Lean Startup method, you will be able to create an ecosystem with the necessary tools for your business to be consistent and sustainable in the long term.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>You will take advantage of the \u201csmall opportunities\u201d<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Companies tend to look for big market opportunities, but sometimes they don&#8217;t focus on smaller or special needs markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using this methodology, you can identify markets\/demographics, apparently smaller, but with an upward trajectory and great growth potential.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">? Related article | <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/custom-software-development-when-why-company-need-it\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Custom Software Development: When and Why Does Your Company Need It?<\/span><\/i><\/a><br \/>\n<b><\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>You will innovate faster<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a start-up, you are not subject to too many logistical or business hierarchy constraints, and you can innovate both ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more innovative and disruptive your company\/solution is, the more difficult it will be for your competition to copy or compete with what you are doing.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>You will prioritise quality<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the help of the Lean Startup method, the progress of your business will validate itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your company will be prepared for changes and growth, and will have a practical approach, based on scalability.<\/span><\/p>\n<figure id=\"attachment_13762\" aria-describedby=\"caption-attachment-13762\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-13762\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2023\/02\/Progetto-senza-titolo-9-1024x576.jpg\" alt=\"iterative and incremental development\" width=\"640\" height=\"360\" \/><figcaption id=\"caption-attachment-13762\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Agile software development company and fast prototyping in a Startup. Source: <\/span><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><\/figcaption><\/figure>\n<h2><span id=\"Lean\" style=\"font-weight: 400;\">The 3 phases of the Lean Startup methodology<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Lean Startup philosophy is the consequence of a cycle of three phases:<\/span><b> Build \u2013 Measure \u2013 Learn.<\/b><\/p>\n<p><b>Build<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It consists of creating <\/span><b>the smallest version of your business model <\/b><a href=\"https:\/\/yeeply.com\/en\/blog\/why-startup-needs-minimum-viable-product-mvp-test\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(Minimum Viable Product or PMV)<\/span><\/a><span style=\"font-weight: 400;\"> but with enough features or functionality to keep customers satisfied while market research is being conducted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This prototype, made with the lean CANVAS business model, is the one that is launched to the public as a &#8220;test&#8221;.<\/span><\/p>\n<p><b>Measure<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In this second phase, you must define your KPIs or performance indicators to assess your conversion rate and the success of your MVP.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An advice? Brand <\/span><b>clear objectives <\/b><span style=\"font-weight: 400;\">for a certain period of time and evaluate your performance based on them.<\/span><\/p>\n<p><b>Learn<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Draw conclusions, <\/span><b>value <\/b><span style=\"font-weight: 400;\">the positive things and <\/span><b>study <\/b><span style=\"font-weight: 400;\">what changes you should make.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is essential that you understand that the Lean Startup is a continuous learning cycle, so every <\/span><b>trial and error<\/b> <b>process <\/b><span style=\"font-weight: 400;\">that allows you to grow is important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the philosophy of the Lean startup method is &#8220;fail fast, learn fast&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And why is it so important to fail fast?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where a well-known term in the ecosystem comes into play. Have you ever heard of <\/span><b>startup \u201cpivot\u201d<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The meaning of pivot is as follows: &#8220;<\/span><b>change direction without losing momentum<\/b><span style=\"font-weight: 400;\">&#8221; (for example, the personal drive, knowledge and recognition gained so far). This is especially important for startups, which need to make the most of their resources to gain\/maintain a competitive advantage, and <\/span><b>find the product market fit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how to pivot in startups? Lean pivot in startup can be a major change, such as entering a new market, or a minor one, such as a change in pricing strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">? Keep reading | <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/innovative-tech-startups\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">The 24 Most Innovative Tech Startups<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Startup\" style=\"font-weight: 400;\">What are the common challenges startups face when implementing the Lean Startup method?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Lean Startup approach is a scientific method, which<\/span><b> adapts to customer needs in a changing world.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It arises as a response to the most common failures of newly created companies, a type of business that, due to its characteristics and nature, are more exposed to risks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the Lean Startup also has<\/span><b> limitations<\/b><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of them is the <\/span><b>erosion of trust<\/b><span style=\"font-weight: 400;\">: too much customer feedback can cause you to change your idea so often that you end up missing your original goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is also a<\/span><b> risk of &#8220;fatigue&#8221;.<\/b><span style=\"font-weight: 400;\"> Because if you feel that your time, attention and resources are diverted from other projects, you may be tempted to give up at some point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, good ideas don&#8217;t always work. The <\/span><b>timing <\/b><span style=\"font-weight: 400;\">to launch them is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you may have to <\/span><b>make several MVPs <\/b><span style=\"font-weight: 400;\">before reaching the point where customers are satisfied.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this sense, it should be remembered that the importance of the Lean Startup method is to avoid losses before committing to an idea or product, although always in a sustainable way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-importance-app-prototype\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/EN-E7-Banner-blog-1020x387-1.png\" alt=\"E7 Ebook Prototype\" \/><\/a><\/p><\/span><\/p>\n<h2><span id=\"method\" style=\"font-weight: 400;\">3 Successful Examples of Lean Startup method<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many companies have implemented the Lean Startup methodology, some of them with great success. Do you know them?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dropbox\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dropbox is one of the most popular file sharing services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It started as <\/span><b>an MVP from a video stream<\/b><span style=\"font-weight: 400;\"> of 3 minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The objective was for users to learn how to use the tool, on the one hand, and to assess the real demand for this type of service, on the other.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Buffer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This social media content management platform is an example of agile software development and rapid prototyping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The startup <\/span><b>launched a landing page indicating the plans and prices of the tool<\/b><span style=\"font-weight: 400;\">. In this way, they determined which users would pay for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, Buffer is one of the most successful applications tested with the Lean Startup method.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">General Electric<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This company has implemented the Lean Startup <\/span><b>to test prototypes of new products<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In his case, the key is iterative and incremental development: the value data shared by customers is the starting point for adapting the product to the market (product market fit).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f It might interest you |<\/span> <a href=\"https:\/\/yeeply.com\/en\/blog\/advantages-companies-outsourcing-it-support\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">The Advantages for Companies Outsourcing IT Support<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Yeeply\" style=\"font-weight: 400;\">Yeeply helps startups apply the Lean Startup method to their business idea<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/yeeply.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yeeply<\/span><\/a><span style=\"font-weight: 400;\"> we have helped many companies and startups to develop their digital projects by adopting the Lean Startup method.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our methodology is simple: share with us your idea and our Design Thinking\u00a0 experts, <\/span><a href=\"https:\/\/yeeply.com\/en\/hire-freelance-programmers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">developers and designers specialised in startups<\/span><\/a><span style=\"font-weight: 400;\">, they will accompany you throughout the process, <\/span><b>from the validation phase<\/b><span style=\"font-weight: 400;\"> of the idea through a mockup <\/span><b>until the launch of your first prototype<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bf<\/span><a href=\"https:\/\/yeeply.com\/en\/web-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Talk later<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-desarrolladores#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-desarrolladores.png\" alt=\"Proyecto Desarrolladores\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most startups begin their journey with a defined vision and objectives, but these are often modified to obtain the definitive version of their product or &#8230;<\/p>\n","protected":false},"author":2,"featured_media":13763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[291,619],"tags":[],"class_list":["post-13761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Limits and Advantages of the Lean Startup Method Yeeply<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/en\/blog\/limits-and-advantages-of-the-lean-startup-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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