{"id":13567,"date":"2022-09-22T12:49:01","date_gmt":"2022-09-22T10:49:01","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=13567"},"modified":"2022-09-22T12:49:01","modified_gmt":"2022-09-22T10:49:01","slug":"interview-beatriz-nunez-epm-software-value-financial-area","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/interviews\/interview-beatriz-nunez-epm-software-value-financial-area\/","title":{"rendered":"Interview with Beatriz N\u00fa\u00f1ez (Quental) &#8211; EPM Software and Value Creation in the Financial Area"},"content":{"rendered":"<p><b>Spokesperson Name<\/b><span style=\"font-weight: 400;\">: Beatriz N\u00fa\u00f1ez de la Hoz<\/span><\/p>\n<p><b>Position<\/b><span style=\"font-weight: 400;\">: Enterprise Solutions Director at Quental Technologies<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-BP-proyecto-transformacion#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">FIND THE BEST TEAM FOR YOUR DIGITAL TRANSFORMATION<\/a><\/div><\/span><\/p>\n<h4><b><i>Introduce yourself in one sentence.<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Professional with more than 15 years of experience in the ICT sector, covering both economic-financial responsibilities and business development. Acting as Business Partner of the General Management.<\/span><\/p>\n<h4><b><i>What is your area of \u200b\u200binterest?\u00a0<\/i><\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic planning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FP&amp;A\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost control and operations analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dashboards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accounting and compliance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business development<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consulting\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I have extensive experience in the implementation of ERP&#8217;s, in the establishment of regulations and workflows, and in the development of reporting systems, both management and financial, at the local and corporate level.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f Recommended article | <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/what-is-enterprise-performance-management-epm-solution\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">What is an Enterprise Performance Management (EPM) solution for companies?<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><b><i>Speaking of Finance, tell us in your experience what are the main trends in Planning and Analysis (FP&amp;A).<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The trends that are going to affect the Finance team in the coming years can be summed up in one word: <\/span><b>automation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to dealing with the complexity and uncertainty that we have been plunged into after this pandemic is for companies and<\/span><b> FP&amp;A teams to adopt planning tools to quickly model different scenarios<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is about preparing for a range of possible outcomes, the likelihood of each outcome, and <\/span><b>developing corresponding strategies<\/b><span style=\"font-weight: 400;\"> to maximize long-term benefit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I am convinced that <\/span><b>automation will increasingly replace manual tasks<\/b><span style=\"font-weight: 400;\"> to allow users to spend their time on more strategic and value-added tasks.\u00a0<\/span><\/p>\n<h4><b><i>What if the principles applied to FP&amp;A go beyond the Financial department?\u00a0<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Traditional FP&amp;A focuses solely on the financial planning and analysis aspects of the business: Budgeting, Planning, Forecasting and Analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it is an essential function for any organization, <\/span><b>working in this way only creates a disconnection in the other areas of the business<\/b><span style=\"font-weight: 400;\"> (such as operations, human resources, and marketing).<\/span><\/p>\n<p><b>By<\/b> <b>applying the same FP&amp;A principles and methodologies to the rest of the organization<\/b><span style=\"font-weight: 400;\">, companies gain unity across functions and have access to standardized and transparent data to operate more efficiently and effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When forecasters from <\/span><b>different departments can collaborate with a single, unified database<\/b><span style=\"font-weight: 400;\">, they see and understand how activities across functions interrelate with each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows departments to identify opportunities, uncover \u201cpain points\u201d and see more clearly the ripple effect of their decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is better decisions and better insights throughout the organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-digital-transformation-sme\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/06\/EN-E6-Banner-blog-1020x387-1.png\" alt=\"E6 Ebook transformaci\u00f3n digital\" \/><\/a><\/p><\/span><\/p>\n<h4><b><i>What exactly is EPM and what is the most important thing for companies to know about it?<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The Enterprise Performance Management (EPM) is a tool that allows the integration of different management methods to <\/span><b>improve the strategic and operational performance of the organization<\/b><span style=\"font-weight: 400;\">: predict, monitor, manage and understand the impact of decisions on results , connecting strategy with planning and execution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until very recently, <\/span><b>measuring company performance took a great deal of effort and time<\/b><span style=\"font-weight: 400;\">. The process incurred delays, which limited the accuracy and usefulness of its results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this can now be achieved much more easily thanks to EPM.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_13569\" aria-describedby=\"caption-attachment-13569\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13569 size-large\" title=\"jedox dashboard with charts \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/image2-1024x640.png\" alt=\"financial planning and analysis in epm software\" width=\"640\" height=\"400\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/image2-1024x640.png 1024w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/image2-300x188.png 300w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/image2-768x480.png 768w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/image2-1536x960.png 1536w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/image2.png 1999w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-13569\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">EPM Software information panel screen. Source: <\/span><a href=\"https:\/\/www.jedox.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jedox<\/span><\/a><\/figcaption><\/figure>\n<h4><b><i>What would you highlight most about EPM software tools and what advantages do you think they bring to companies?<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In my opinion, the fundamental characteristic of an EPM software is that it provides a <\/span><b>holistic view of the organization<\/b><span style=\"font-weight: 400;\"> and allows for scenario planning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to the difficulty of measuring the performance of companies, all measurements end up focusing on one key indicator: <\/span><b>financial results<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But while financial planning and analysis results represent a key performance characteristic, <\/span><b>focusing solely on this measure provides an incomplete <\/b><span style=\"font-weight: 400;\">and sometimes misleading picture of an organization&#8217;s overall performance, sometimes leading to poor decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, the EPM represents a true &#8220;management system&#8221; that encompasses all areas of the company under a <\/span><b>strategy and a shared vision<\/b><span style=\"font-weight: 400;\"> through a common language.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think that is exactly the <\/span><b>main advantage of EPM<\/b><span style=\"font-weight: 400;\">: it encompasses the entire organization, including finance, operations, HR, sales, marketing, purchasing, etc\u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Related article |<\/span> <i><span style=\"font-weight: 400;\">Interview with H\u00e9ctor Badal (Yeeply) \u2013 <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/interview-hector-badal-yeeply-digital-transformation-post-covid\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">How to take advantage of Digital Transformation in the post Covid-19<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><b><i>Who, within a company, should be in charge of implementing an EPM solution?<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As I have said, one of the main characteristics of EPM software is that it is a tool that <\/span><b>can be adopted across the entire organization<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new CFO is becoming heavily involved in the <\/span><b>digital transformation of his company <\/b><span style=\"font-weight: 400;\">and should be asking himself how we can <\/span><b>take advantage of the tools that technology has brought us<\/b><span style=\"font-weight: 400;\"> to move further up the value chain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for it to be effective, <\/span><b>the CFO must play an active and strategic role<\/b><span style=\"font-weight: 400;\">. While the process is based on input from all areas, it is the CFO&#8217;s job to ensure the accuracy of those projections and resolve any inconsistencies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Keep reading | <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/what-is-finance-function-4-0-help-cfo\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">What is the Financial Function 4.0 and how can it help the CFO of a company<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><b><i>With the EPM methodology, short, medium or long term?<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In my experience working in the FP&amp;A area <\/span><b>I have suffered long hours of gathering information<\/b><span style=\"font-weight: 400;\">, and making forecasts of activity and results for the next quarter, year or even three and five year plans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The forecasts made during the budget cycle became less and less accurate as the time between planning and execution increased. It was dued to lengthy manual processes that required constant corrections and revisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EPM solutions allow for <\/span><b>both long- and short-term<\/b><span style=\"font-weight: 400;\"> scenario planning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the pandemic hit, it has become more evident that traditional budget cycles cannot help us in times of rapid change. The change has impacted the way companies plan today: <\/span><b>they are running rolling forecasts<\/b><span style=\"font-weight: 400;\">, operating in an agile way, and probably doing scenario planning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the tool is <\/span><b>optimal for any kind of time horizon<\/b><span style=\"font-weight: 400;\"> and able to be re-planned in case something suddenly changes.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_13570\" aria-describedby=\"caption-attachment-13570\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-13570\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/pexels-pixabay-265087.jpg\" alt=\"predictive forecasting in epm solutions\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/pexels-pixabay-265087.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/pexels-pixabay-265087-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-13570\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Dashboards of predictive forecasting through EPM scenarios. Source: <\/span><a href=\"https:\/\/www.pexels.com\/es-es\/foto\/ordenador-portatil-gris-y-negro-265087\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pexels<\/span><\/a><\/figcaption><\/figure>\n<h4><b><i>The EPM includes actions related to Data Science and Business Intelligence. What benefits do they have for companies?<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We have said that the unification of data from different departments is essential. The problem is that <\/span><b>data collection is one of the biggest challenges<\/b><span style=\"font-weight: 400;\"> finance teams face.<\/span><\/p>\n<p><b>BI software places heavy emphasis on data investigation and provides real-time analytics<\/b><span style=\"font-weight: 400;\"> for ad-hoc queries, online analytical processing (OLAP), and predictive forecasting modeling to transform raw data into actionable and meaningful insights for leadership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result of BI analysis, a company may decide to change its goals or objectives, and <\/span><b>EPM software helps monitor the progress of strategic initiatives<\/b><span style=\"font-weight: 400;\"> based on these decisions.<\/span><\/p>\n<h4><b><i>Could you provide us with an example of an EPM application in companies?<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">SFM success story: <\/span><a href=\"https:\/\/www.jedox.com\/en\/customers\/sfm-quental\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.jedox.com\/en\/customers\/sfm-quental\/<\/span><\/a><\/p>\n<h4><b><i>Give advice to all those who think of implementing this methodology in their company.<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To successfully implement this methodology it is essential to have the<\/span><b> support of<\/b> <b>the company&#8217;s management<\/b><span style=\"font-weight: 400;\"> and a communication strategy for the entire organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Management must be aware of the enormous benefits that EPM solutions can provide by having a single source of information updated in real time. In such volatile environments as the current ones, being able to <\/span><b>carry out fast simulations and share the information with all the company&#8217;s decision makers<\/b><span style=\"font-weight: 400;\"> is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, communication should provide teams with the information they need to understand the overall goal and scope of the project. For example their intended involvement\/responsibilities throughout the project life cycle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another point to consider prior to an implementation is the data. <\/span><b>Data is one of the most common barriers<\/b><span style=\"font-weight: 400;\"> to success in an <\/span><a href=\"https:\/\/yeeply.com\/en\/enterprise-performance-management-epm-solutions\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EPM software implementation<\/span><\/a><span style=\"font-weight: 400;\">. Conducting an analysis of the current state of the data before starting the implementation is key. It will allow to obtain a true understanding of the data that is available. Where is it? Quality? Is it difficult to access?<\/span><\/p>\n<h4><b><i>Recommend us a blog or portal to stay up to date on EPM and other related technologies.<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">These are the <\/span><b>sources of information<\/b><span style=\"font-weight: 400;\"> that I consider most reliable on the subject of EPM.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/epmi.com\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/epmi.com\/blog\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/womaninepm.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/womaninepm.com\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.jedox.com\/en\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.jedox.com\/en\/blog\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/thefpagroup.com\/insidefpa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/thefpagroup.com\/insidefpa\/<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-BP-proyecto-transformacion#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/07\/EN-CTA-Banner-Digital-Transformation.png\" alt=\"Digital Transformation Project\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spokesperson Name: Beatriz N\u00fa\u00f1ez de la Hoz Position: Enterprise Solutions Director at Quental Technologies Introduce yourself in one sentence. Professional with more than 15 years &#8230;<\/p>\n","protected":false},"author":2,"featured_media":13571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-13567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 EPM Software: adding value in the Financial Area - Beatriz N\u00fa\u00f1ez<\/title>\n<meta name=\"description\" content=\"FP&amp;A teams and CFOs can adopt planning tools such as EPM software to quickly model different scenarios\u26a1Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/en\/blog\/interviews\/interview-beatriz-nunez-epm-software-value-financial-area\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7 EPM Software: adding value in the Financial Area - Beatriz N\u00fa\u00f1ez\" \/>\n<meta property=\"og:description\" content=\"FP&amp;A teams and CFOs can adopt planning tools such as EPM software to quickly model different scenarios\u26a1Read more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yeeply.com\/en\/blog\/interviews\/interview-beatriz-nunez-epm-software-value-financial-area\/\" \/>\n<meta property=\"og:site_name\" content=\"Yeeply\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YeeplyMobile\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-22T10:49:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/09\/Vibrance-1-e1663843730874.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yeeply\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:site\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeeply\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/interviews\\\/interview-beatriz-nunez-epm-software-value-financial-area\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/interviews\\\/interview-beatriz-nunez-epm-software-value-financial-area\\\/\"},\"author\":{\"name\":\"Yeeply\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\"},\"headline\":\"Interview with Beatriz N\u00fa\u00f1ez (Quental) &#8211; 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