{"id":13209,"date":"2022-02-10T12:17:54","date_gmt":"2022-02-10T10:17:54","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=13209"},"modified":"2022-02-14T17:42:55","modified_gmt":"2022-02-14T15:42:55","slug":"design-thinking-strategic-decisions-business","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/digitalization\/design-thinking-strategic-decisions-business\/","title":{"rendered":"Design Thinking for strategic decisions in business digital innovation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Design Thinking for business is a problem-solving tool that combines critical and creative thinking. It is focused on the <\/span><b>search for solutions<\/b><span style=\"font-weight: 400;\"> and companies such as Apple and Google have been demonstrating its usefulness for years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, Design Thinking (DT) is a fundamental instrument for any entrepreneur, as it is <\/span><b>applicable in all types of sectors and companies<\/b><span style=\"font-weight: 400;\">, whether they are large, SMEs or startups.<\/span><\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-BP-proyecto-transformacion#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">FIND THE BEST TEAM FOR YOUR DIGITAL TRANSFORMATION<\/a><\/div>\n<h2><span style=\"font-weight: 400;\">Index:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#digital\"><span style=\"font-weight: 400;\">Why apply Design Thinking to companies&#8217; digital projects?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#project\"><span style=\"font-weight: 400;\">5 benefits of using DT for digital project definition<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#of\"><span style=\"font-weight: 400;\">Design Thinking to tackle the digitalisation of companies<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#experts\"><span style=\"font-weight: 400;\">Yeeply puts you in touch with Design Thinking experts<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span id=\"digital\" style=\"font-weight: 400;\">Why apply Design Thinking to companies&#8217; digital projects?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We live in world that is constantly changing. The ability to adapt has always been important but, due to the current pandemic, this ability has taken on greater relevance when it comes to moving successfully across the business world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The greatest benefit of the Design Thinking process for any company &#8211; regardless of the industry in which it operates &#8211; is the ability to adapt to changes, as well as to <\/span><b>detect the new needs of its customers<\/b><span style=\"font-weight: 400;\">; This is achieved by analysing the new needs of customers, which is increasingly carried out through the digital tools available for the marketing team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, it is a valuable tool for <\/span><b>conceptualising digital and strategic projects in companies<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Read on: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/why-cybersecurity-crucial-sme\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Why cybersecurity is a crucial investment for your SME<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Leveraging Design Thinking for business and digital innovation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Innovating in business strategy is not easy, but it is a task that is made easier by a good work system. This is where <\/span><b>Design Thinking for business makes a difference<\/b><span style=\"font-weight: 400;\"> and brings benefits. This methodology, applicable to any layer of the business, involves five steps: <\/span><b>empathise, define, conceive, create and test<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through this work system you can observe the trends of the company to detect its needs and, finally, solve them in the most efficient way for consumers and the most profitable for your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a <\/span><b>powerful working<\/b><span style=\"font-weight: 400;\"> method when it comes to making better strategic decisions in a business.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-BP-proyecto-transformacion#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/07\/EN-CTA-Banner-Digital-Transformation.png\" alt=\"Digital Transformation Project\" \/><\/a><\/p><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">When is the right time to implement Design Thinking in your company?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DT can be applied in a wide variety of situations within digital innovation of your business. <\/span><span style=\"font-weight: 400;\">Here are some of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Long-term strategic planning<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In any innovative project, goals must be <\/span><b>set.<\/b><span style=\"font-weight: 400;\"> It is essential to detail the actions that will allow us to achieve our goals, as well as to <\/span><b>detect possible problems<\/b><span style=\"font-weight: 400;\"> and their respective solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The DT helps us enormously in making these type of strategic decisions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Divergent Thinking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DT follows the divergent thinking approach, which is a more creative way of thinking that <\/span><b>explores various possible outcomes<\/b><span style=\"font-weight: 400;\">, helping us find new solutions that would otherwise be more difficult to achieve.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Efficient Tracking Models<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The five steps of the DT system &#8211; empathise, define, conceive, prototype and validate &#8211; allow you to <\/span><b>track and measure results<\/b><span style=\"font-weight: 400;\">. It creates an effective framework for tracking the various innovations you carry out.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Digital innovation opportunities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Design Thinking is related to curiosity and, together with a good system, inevitably leads you to strategic and digital innovation. DT <\/span><b>allows you to see innovation and opportunities for your business strategy<\/b><span style=\"font-weight: 400;\"> where others see nothing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. A competitive advantage\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The digital products you bring to market with DT will be closer to what the customer is looking for and you<\/span><b> will save money in the design process<\/b><span style=\"font-weight: 400;\">, as your analyses obey a much more efficient system.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Creating better digital products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Contrary to what happens in many companies, <\/span><b>the user&#8217;s opinion is present in the Design Thinking process from the very beginning<\/b><span style=\"font-weight: 400;\">. This means that digital products created with this methodology meet customer needs much better than others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You may be interested in: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/omnichannel-strategy-digital-project\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Why adopt an omnichannel strategy for your digital project<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"project\" style=\"font-weight: 400;\">5 advantages of using DT for digital project definition<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1.More success in launching new digital products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital products launched through Design Thinking are <\/span><b>more likely to succeed.<\/b><span style=\"font-weight: 400;\"> They are backed up by greater confidence and more data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are products that truly meet the needs of our users, so <\/span><b>the cost of unprofitable ideas is eliminated<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Innovative solutions\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Design Thinking is a digital innovation tool that <\/span><b>can bring truly innovative ideas to life<\/b><span style=\"font-weight: 400;\">, providing a greater competitive advantage, as opposed to many companies that focus on working only on incremental improvements to existing digital products.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. A Faster pace of Trial and Error<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Design Thinking process is designed to generate a large number of ideas, but it is also a method in which <\/span><b>these ideas are quickly tested<\/b><span style=\"font-weight: 400;\">, allowing the unsuitable ones to be discarded and and the ones that make sense to move forward.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. More satisfied customers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many companies overlook the real needs of customers. When you listen to them and <\/span><b>get their feedback<\/b><span style=\"font-weight: 400;\"> on what you&#8217;re creating, it&#8217;s much easier to find the perfect product for them.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. More revenue<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/the-power-of-design-thinking\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">McKinsey study<\/span><\/a><span style=\"font-weight: 400;\"> has identified <\/span><b>increased economic benefits<\/b><span style=\"font-weight: 400;\"> for companies that incorporate the Design Thinking for business approach into their strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<figure id=\"attachment_13211\" aria-describedby=\"caption-attachment-13211\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-13211\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/02\/pexels-fauxels-3183150-1024x683.jpg\" alt=\"design thinking in business strategy\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/02\/pexels-fauxels-3183150-1024x683.jpg 1024w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/02\/pexels-fauxels-3183150-300x200.jpg 300w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/02\/pexels-fauxels-3183150-768x513.jpg 768w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/02\/pexels-fauxels-3183150-1536x1025.jpg 1536w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2022\/02\/pexels-fauxels-3183150-2048x1367.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-13211\" class=\"wp-caption-text\">Digital innovation in a company. Source: <a href=\"https:\/\/unsplash.com\/s\/photos\/design-thinjking?orientation=landscape\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><\/figcaption><\/figure>\n<h2><span id=\"of\" style=\"font-weight: 400;\">Design Thinking to tackle the digitalisation of companies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In recent years, Design Thinking has been a <\/span><b>highlt valued methodology in many consolidated companies, such as Apple, Nike<\/b><span style=\"font-weight: 400;\">, etc. and also in startups characterised by their innovation push.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this is due to the fact that the methodology we are talking about today focuses not on the product, but on the consumer. It creates solutions designed specifically for them, which <\/span><b>facilitates usability on the one hand and, on the other hand, economic profitability<\/b><span style=\"font-weight: 400;\"> for the company that produces it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But these services are not limited to consumer goods, they also include digital services.<\/span><b> The digitisation of companies requires innovative solutions<\/b><span style=\"font-weight: 400;\"> for organisations to successfully achieve their <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/digitise-company-after-covid-19\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital transformation.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Design Thinking has all the characteristics to help you achieve this goal, from improving strategic decision-making in a company, contributing to the <\/span><b>improvement of internal processes or accelerating the launch of <\/b><span style=\"font-weight: 400;\">innovative ideas and projects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The technological solutions offered by DT allow companies of all types to be innovative, but also disruptive and agile, bridging the digital gap between large and small companies.\u00a0<\/span><\/p>\n<p><b>SMEs and startups can use the DT model<\/b><span style=\"font-weight: 400;\"> to redesign the way they currently work, the way they engage their employees and their customers, <\/span><b>to<\/b> <b>drive a meaningful, impactful and competitive digital transformation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/best-digital-tech-experts-for-business\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">The best digital and tech experts for your business<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3 successful Design Thinking examples of applying the methodology in companies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">BBVA<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In July 2021, BBVA Spain&#8217;s mobile banking application was <\/span><b>voted the best in the world<\/b><span style=\"font-weight: 400;\"> by Forrester Research.\u00a0 It obtained the highest score ever recorded\u00a0 for an app against 53 major banks from around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new app &#8211; available from mid-September &#8211; was <\/span><b>built using the principles of Design Thinking and the &#8220;agile methodology&#8221;<\/b><span style=\"font-weight: 400;\">, a fundamental requirement for BBVA. This Design Thinking process for business strategy ensures that the design, engineering and business development teams work together in small groups, with short deadlines and targeted action, which means that <\/span><b>the product goes from concept to realisation in just a few months<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new application, designed in-house and enhanced by continuous interaction with customers, has helped <\/span><b>triple the sales figures<\/b><span style=\"font-weight: 400;\"> of some of the products and services offered.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">SAP<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The ERP and management software company has used Design Thinking to make its <\/span><b>software simpler, more efficient and more agile<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The user experience has been greatly improved by listening to its own customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">ZARA<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Since its beginnings, Zara has taken into account consumer opinion and is currently still committed to the Design Thinking approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are currently working on <\/span><b>improving the user experience<\/b> <b>through augmented reality tests<\/b><span style=\"font-weight: 400;\"> in some of their stores.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"experts\" style=\"font-weight: 400;\">Yeeply puts you in touch with Design Thinking experts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">DT is a <\/span><b>human-centered approach<\/b><span style=\"font-weight: 400;\"> and creates empathy with real users of digital products and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The model can be a powerful catalyst for internal change, allowing companies to fail early and fast, <\/span><b>minimising the risk of implementing new ideas<\/b><span style=\"font-weight: 400;\"> and <\/span><b>maximising profits<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are an entrepreneur and want <\/span><b>to stay relevant and competitive on the market<\/b><span style=\"font-weight: 400;\">, you need to adopt it right away. The DT should be used as a powerful tool to ensure that the &#8220;human&#8221; part of<\/span><b> the digital transformation journey<\/b><span style=\"font-weight: 400;\"> is at the heart of the digital innovation and product creation process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to know more about Design Thinking for business strategy and what it means to start a digital business project, you can count on <\/span><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yeeply<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will put you in contact with the best <\/span><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Product Designers and Design Thinking experts<\/span><\/a><span style=\"font-weight: 400;\"> to realise the strategic innovation of your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-digital-transformation-sme\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/06\/EN-E6-Banner-blog-1020x387-1.png\" alt=\"E6 Ebook transformaci\u00f3n digital\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design Thinking for business is a problem-solving tool that combines critical and creative thinking. It is focused on the search for solutions and companies such &#8230;<\/p>\n","protected":false},"author":2,"featured_media":13210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[497],"tags":[],"class_list":["post-13209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 Design Thinking for digital business innovation<\/title>\n<meta name=\"description\" content=\"More and more companies are adopting the Design Thinking methodology as a decision-making process for digital business innovation. ? 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