{"id":13101,"date":"2021-09-29T09:00:13","date_gmt":"2021-09-29T07:00:13","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=13101"},"modified":"2021-09-24T11:48:54","modified_gmt":"2021-09-24T09:48:54","slug":"omnichannel-strategy-digital-project","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/omnichannel-strategy-digital-project\/","title":{"rendered":"Why you need an omnichannel strategy for your digital project"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To create a seamless user experience, <\/span><b>multiple channels<\/b><span style=\"font-weight: 400;\"> are needed, but they will not offer complete accessibility unless they are connected to each other in a proper omnichannel strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Approximately 73% of consumers use multiple channels in their purchases, so offering a good user experience is fundamental, and to achieve this, the <\/span><b>omnichannel strategy<\/b><span style=\"font-weight: 400;\"> will be a great ally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#strategy\"><span style=\"font-weight: 400;\">What is an omnichannel strategy?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#advantages\"><span style=\"font-weight: 400;\">The advantages of an omnichannel strategy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#implement\"><span style=\"font-weight: 400;\">How to implement an omnichannel strategy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#brands\"><span style=\"font-weight: 400;\">3 examples of brands with an excellent omnichannel strategy<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"strategy\" style=\"font-weight: 400;\">What is an omnichannel strategy?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Omni-channel marketing focuses on the overall customer experience, not on individual customer experiences across channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it is the integration and cooperation of the different channels that companies use to interact with consumers. Its goal is to <\/span><b>create a consistent brand experience<\/b><span style=\"font-weight: 400;\">, which includes physical channels such as stores, and digital channels such as websites or social networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omnichannel commerce creates a convenient and seamless user experience that offers many satisfying interaction opportunities that <\/span><b>help build loyalty and increase the subjective value<\/b><span style=\"font-weight: 400;\"> of our brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We explain some concepts:<\/span><\/p>\n<p><b>Single-channel<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of business only sells its product through a single channel, which can be, for example, a physical store or e-commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can work well, but if you want to offer a richer brand experience, you have to look for additional avenues.<\/span><\/p>\n<p><b>Multichannel<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They use different channels for selling, <\/span><b>both online and offline<\/b><span style=\"font-weight: 400;\">. The brand interacts with your customer through social networks, by phone or in a physical store. Multichannel involve customers with the brand, but it happens that the contents of each channel are very isolated and interactions with the consumer are difficult.<\/span><\/p>\n<p><b>Omnichannel<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like multichannel, it takes place across multiple channels, but the big difference is that this strategy <\/span><b>connects all sales and communication channels<\/b><span style=\"font-weight: 400;\">, achieving a seamless customer experience with seamless transitions and messaging based on previous encounters with the brand. It is a fundamental customer-centric approach to the digital world.<\/span><\/p>\n<h2><span id=\"advantages\" style=\"font-weight: 400;\">The advantages of an omnichannel strategy<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Better customer experience and retention<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers want to <\/span><b>shop easily, quickly and conveniently<\/b><span style=\"font-weight: 400;\">, so an omnichannel experience is the best strategy because all channels are integrated and it&#8217;s very easy to interact. And if a customer has had a satisfactory experience, there is a better chance of achieving customer loyalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may be interested in: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/blockchain-impact-marketing-world\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Blockchain&#8217;s potential impact on the marketing world.<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Increased turnover and loyalty<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Omnichannel not only helps customers increase purchases, it also builds customer loyalty and generates <\/span><b>more satisfied customers <\/b><span style=\"font-weight: 400;\">by generating good service and user experiences that they want to repeat. It is estimated that 75% of customers who feel they have had good service will buy from the same company again.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Improving the number of referrals and recommendations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Forbes points to a study that concluded that 92% of consumers rely on recommendations from friends and family more than any form of advertising. Therefore, developing a good omnichannel experience will bring recommendations that help us <\/span><b>gain greater credibility and customers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Improved customer data collection<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Omnichannel retailers can monitor their customers in all the channels they use to understand them and be able to offer more and <\/span><b>better personalization<\/b><span style=\"font-weight: 400;\"> of communications, promotions for each customer. This will make them feel special, that the brand knows them and cares about them, thus granting a 360\u00b0 brand experience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Related article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/territorial-marketing-new-technologies-tourism-apps\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Territorial marketing and new technologies in tourism apps.<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"implement\" style=\"font-weight: 400;\">How to implement an omnichannel strategy<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Customer journey map<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before launching an omnichannel strategy, companies should create a customer journey map. This map evaluates <\/span><b>the steps the user takes from discovering the brand<\/b><span style=\"font-weight: 400;\"> to purchasing and allows companies to create more targeted campaigns through, for example, product recommendations, exclusive discounts or messages that take customers to the web to see what&#8217;s new.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Take advantage of posts with a buy button<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shoppable posts are one of the most popular features on TikTok, Instagram or Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating ads or posts on social media, it&#8217;s a good idea to make sure that viewers can be directed to the purchase page of the product you&#8217;re talking about.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Provide customer support across all channels\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One-third of customers say that after a bad <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/10-ux-trends-user-experience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">user experience<\/span><\/a><span style=\"font-weight: 400;\">, they look for another company to buy from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why good customer support is so important and helps us develop an effective omnichannel. We must manage <\/span><b>customer service for all the channels<\/b><span style=\"font-weight: 400;\"> we use and our support staff must be friendly and have guidelines or strategy manuals for the different scenarios and circumstances that may arise.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Customer data is sacred<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the digital world maintaining the security of customers&#8217; personal data in an omnichannel strategy should be the <\/span><b>top priority in ensuring their privacy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our recommendation is to use the best security tools and keep them updated to minimize the risk of malicious attacks.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make testing a habit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before launching a campaign, perform tests, with different emails subjects for a particular campaign, making changes to subscription forms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once we have the results of these tests, we will know which formats or subjects are the ones that will provide us with the most success with customers.<\/span><\/p>\n<figure id=\"attachment_13102\" aria-describedby=\"caption-attachment-13102\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-13102\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/09\/App_visualisation.jpg\" alt=\"omnichannel strategy app mobile\" width=\"640\" height=\"464\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/09\/App_visualisation.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/09\/App_visualisation-300x218.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-13102\" class=\"wp-caption-text\">Mobile applications. Source: <a href=\"https:\/\/www.pexels.com\/it-it\/@pixabay\" target=\"_blank\" rel=\"noopener\">Pexels<\/a><\/figcaption><\/figure>\n<h2><span id=\"brands\" style=\"font-weight: 400;\">3 examples of brands with an excellent omnichannel strategy<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Disney<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Disney achieves an omnichannel experience down to the smallest detail. We start with a <\/span><b>well-maintained website<\/b><span style=\"font-weight: 400;\"> that works well and with a format that is fully adapted to mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When, for example, the user books a trip, he can use the My Disney Experience tool to plan the trip, from where they want to dine to getting their Fast Pass. <\/span><span style=\"font-weight: 400;\">Once they arrive at the park, they can use the mobile app to find the attractions and present their Fast Pass, avoiding queues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company has launched the Magic Band, a <\/span><b>tool that has several functionalities<\/b><span style=\"font-weight: 400;\">, such as being a key to the hotel room, photo storage for pictures taken with Disney characters and a platform to order food to the room.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Starbucks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another example of omnichannel is the Starbucks rewards card.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use it every time you make a purchase, but unlike other loyalty cards, Starbucks has made it possible to <\/span><b>reload the card over the phone, via the web, in-store or on the app<\/b><span style=\"font-weight: 400;\">. Any changes to the card are updated on all channels in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example,\u00a0 you may be in line waiting to order your coffee and see that you don&#8217;t have enough money on your card. No problem, from the application and without leaving the queue, you can recharge it through your bank. Both card and bank account <\/span><span style=\"font-weight: 400;\">will be updated quickly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f <\/span><span style=\"font-weight: 400;\">Recommended article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/7-revealed-secrets-of-famous-app-businesses\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">7 valuable lessons from the most popular business apps<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Sephora<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The beauty-focused company creates an omnichannel experience that <\/span><b>connects online shopping and visits to its physical store<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can use tablets in the store to access their Beauty Bag account while shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through their personal account, they can look up details of items they are interested in and try them virtually. If they like the product, they can add it to their list and complete the purchase through the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By integrating its Beauty Bag feature with its in-store communication channel, Sephora can <\/span><b>help customers narrow down their choices<\/b><span style=\"font-weight: 400;\"> and keep track of the products they intend to buy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An omnichannel strategy is <\/span><b>crucial in today&#8217;s digital world<\/b><span style=\"font-weight: 400;\">. It allows customers to find you quickly and easily and offer them the best possible experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The experts at Yeeply have been working on planning digital marketing strategies for many companies for years. If you are looking for someone to help you manage your marketing plan, <\/span><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">let us know<\/span><\/a><span style=\"font-weight: 400;\">. We&#8217;ll be happy to help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To create a seamless user experience, multiple channels are needed, but they will not offer complete accessibility unless they are connected to each other in &#8230;<\/p>\n","protected":false},"author":2,"featured_media":13103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-13101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omnichannel strategy: the new trend in digital marketing<\/title>\n<meta name=\"description\" content=\"An omnichannel strategy is crucial in today&#039;s digital world because it allows you to be found by your customers easily. 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