{"id":13092,"date":"2021-09-24T09:00:25","date_gmt":"2021-09-24T07:00:25","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=13092"},"modified":"2021-09-23T16:33:20","modified_gmt":"2021-09-23T14:33:20","slug":"instant-apps-mobile-applications","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/instant-apps-mobile-applications\/","title":{"rendered":"Are Instant Apps the future of mobile applications?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In 2020, all records for mobile app downloads were broken, and worldwide spending reached almost $111 billion. As the numbers show, <\/span><b>we can no longer live without our apps.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why<\/span><b> Instant Apps are so interesting<\/b><span style=\"font-weight: 400;\">. This Google Play feature allows using an app with no need to download it completely. With this solution, we can easily use the apps we need without filling up the memory of our mobile device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE AN APP? TELL US ABOUT YOUR PROJECT!<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index:\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#instant\"><span style=\"font-weight: 400;\">What is an instant application<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#history\"><span style=\"font-weight: 400;\">The history of instant applications<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#consider\"><span style=\"font-weight: 400;\">What developers need to consider<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#examples\"><span style=\"font-weight: 400;\">Examples of instant applications\u00a0<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"instant\" style=\"font-weight: 400;\">What is an instant application<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instant applications, also called<\/span><b> Google Play Instant or Android Instant<\/b><span style=\"font-weight: 400;\">, are the alternative to downloading and installing a full application. They allow us to use some functionalities without having to host it in its entirety and therefore, without taking up hardly any storage space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An Instant App is how to use only the pieces that interest us within an application, so they could be considered mini-applications with mini-programs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These apps are presented to users in the form of a <\/span><b>&#8220;Try Now&#8221; button on the Google Play Store<\/b><span style=\"font-weight: 400;\"> page, a link in an email or an alternative delivery method such as a QR code. In this way, you can obtain a preview experience before deciding to download and install the full application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once clicked, Google Play automatically sends the files needed to run the functions, with no downloads, installations or waiting.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 You may be interested in: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/make-money-with-app-free-paid\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">How to make money with your app: free app vs paid app<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the main benefits of instant applications is their <\/span><b>easy testability<\/b><span style=\"font-weight: 400;\">, which allows users to get to know new applications easily and quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another benefit is that they require less hassle on the part of the user, which decreases the likelihood of users leaving negative feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are some challenges associated with these applications such as <\/span><b>security issues<\/b><span style=\"font-weight: 400;\">. An instant application consists of smaller software modules or code sets, which facilitate more attack vectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another limitation is that they cannot use background services or notifications, access a device&#8217;s external storage, or access device identifiers such as International Mobile Equipment Identity (IMEI) or Message Authentication Code (MAC) addresses.<\/span><\/p>\n<h2><span id=\"history\" style=\"font-weight: 400;\">The history of instant applications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In May 2016 Google announced that it was developing Instant Apps at its annual conference and a year later, <\/span><b>in 2017 these applications were already made available<\/b><span style=\"font-weight: 400;\"> to Android developers and Android Studio 3.0 was launched to provide support when developing them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This software has been a revolution for all kinds of apps. For example, China&#8217;s leading messaging app, <\/span><b>WeChat has more than 840 million active users<\/b><span style=\"font-weight: 400;\"> and is already using integrated apps that require no download or installation. Once used, these instant apps remain in the user&#8217;s WeChat list but can be easily removed. WeChat&#8217;s instant apps revolutionize traditional messaging accounts and enable online shopping and a wide range of other services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 Related article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/7-revealed-secrets-of-famous-app-businesses\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">7 valuable lessons from the most popular business apps<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google launched a similar feature called Instant Apps for Android in May last year, but it has not yet been officially launched.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both Apple&#8217;s App Store and Android will continue to explore the new &#8220;<\/span><b>mini-programs<\/b><span style=\"font-weight: 400;\">&#8221; which represent a challenge because of the large number of possible functions they can offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-apps\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/CTA_YEEPLY_Guia_APP_EN.jpg\" alt=\"Ebook 1 App Descarga\" \/><\/a><\/p><\/span><\/p>\n<h2><span id=\"consider\" style=\"font-weight: 400;\">What developers need to consider<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s take a look at some elements that should be taken into account when developing them:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Integration.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You have to include the Google Play Instant API in your application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are using any previous instant application plugins, they can be removed. The new Instant API <\/span><b>does not require plugins<\/b><span style=\"font-weight: 400;\"> and, with it, you can use one code for both Instant and full versions of the application.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facilitate the instant experience.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The instant application version code should be smaller than the actual application version code. Thus, when users switch from the instant app to the full installation, Google Play considers it as a simple update.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should be remembered that instant apps <\/span><b>are not installed on the device<\/b><span style=\"font-weight: 400;\">, but operated from an isolated storage space, so we will need to include the targetSandboxVersion attribute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, to make a module compatible with an Instant App, we need to add lines of code in the base module and in the modules where the Instant App will be included.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">URL mapping.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When the URL is loaded on mobile, you need to <\/span><b>add a second intent filter<\/b><span style=\"font-weight: 400;\">, then incorporate category and action markup into the intent filter, created earlier, and finally, add the URL schemes.\u00a0<\/span><\/p>\n<figure id=\"attachment_13093\" aria-describedby=\"caption-attachment-13093\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13093 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/09\/smartphone_apps.jpg\" alt=\"Instant app visualisation\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/09\/smartphone_apps.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/09\/smartphone_apps-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-13093\" class=\"wp-caption-text\">visualization of classic applications. Source: <a href=\"https:\/\/unsplash.com\/@rami_alzayat\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Ask users to install the full version.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once we have the instant app, the next step is to invite the user to<\/span><b> install the real application<\/b><span style=\"font-weight: 400;\">, showing a message that encourages the user to download the full version.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Testing.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can test Instant apps directly by installing them from Android Studio or downloading them from Play Store, using the internal testing feature.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f Recommended article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/make-money-with-app-free-paid\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">How to make money with your app: free app vs paid app<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are not sure how the app works when downloaded from Play Store, then <\/span><b>in-house testing<\/b><span style=\"font-weight: 400;\"> can be done by generating an Android app package, uploading it to the in-house test track and adding the tester&#8217;s mail IDs to be able to test.<\/span><\/p>\n<h2><span id=\"examples\" style=\"font-weight: 400;\">Examples of instant apps<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Marvel Strike Force\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Their latest release is MARVEL Strike Force, a <\/span><b>role-playing game<\/b><span style=\"font-weight: 400;\"> that pits a team of Avengers against Marvel villains.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To recreate the Marvel Universe, they teamed the mobile app with hundreds of animations, innovative effects, which made for a very heavy game, initially over 500MB.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FoxNext decided to try Google Play Instant to <\/span><b>achieve the goal of getting the game under 10MB<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They succeeded, and the game&#8217;s seven-day retention rate increased by almost 30%. Conversions increased by 32% and revenue per user grew by 49%. Today, the game has reported more than 10 million installs and a 4.3 rating on the Play Store.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Evino\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Evino is a wine company based in Brazil. The app helps users <\/span><b>discover a wide variety of wines<\/b><span style=\"font-weight: 400;\"> and access special offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through Google Play Instant they wanted to be able to introduce their app to new consumers and make the app easy to use. To achieve this, the app needed to be smaller, streamlining their checkout process without affecting other important functionalities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They solved this by implementing Google Pay as the only payment option. By eliminating the parts of the code needed to process credit cards, they were able to substantially reduce the application size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evino <\/span><b>increased downloads by 8%<\/b><span style=\"font-weight: 400;\"> and allowed users to try the app without having to install it initially, they were able to attract a large number of new customers. In fact, Evino reported that 51% of purchases made through the instant app were first-time buyers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Panda Pop\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jam City is a game developer and creator of Panda Pop, a bubble shooter game with the goal of rescuing trapped baby pandas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They decided to take advantage of instant applications to <\/span><b>optimize the game from a code architecture and design standpoint,<\/b><span style=\"font-weight: 400;\"> as well as high-quality reproductions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They created and launched an instant version of Panda Pop, which the user can play by clicking the &#8220;Try Now&#8221; button in their Play Store listing. The instant app was limited to the first 10 levels, thus significantly reducing its size, eliminating unnecessary code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They removed all unused add-ons and <\/span><b>reduced the size<\/b><span style=\"font-weight: 400;\"> of textures and other assets such as scenes, scripts, and animations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result was that users were able to enjoy a reduced version of the game, without the need to download or wait, which encouraged more users to perform the full installation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When creating an application, <\/span><b>considering the implementation of an instant application could be very beneficial for the business<\/b><span style=\"font-weight: 400;\">. It allows users to perform actions, or even in-app purchases, much faster and without a second thought. Plus, instant apps could mean the true future of apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are interested in an instant app for your business, <\/span><a href=\"https:\/\/www.yeeply.com\/desarrollo-apps\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">talk to us<\/span><\/a><span style=\"font-weight: 400;\">. We&#8217;ll be happy to help!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN_proyecto-app_blog-post_B.png\" alt=\"Proyecto App\" width=\"620\" height=\"253\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2020, all records for mobile app downloads were broken, and worldwide spending reached almost $111 billion. As the numbers show, we can no longer &#8230;<\/p>\n","protected":false},"author":2,"featured_media":13094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[498],"tags":[],"class_list":["post-13092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-skills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instant Apps: the near future of mobile applications<\/title>\n<meta name=\"description\" content=\"When creating an application, considering the implementation of instant apps could be very beneficial for the business. 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