{"id":13042,"date":"2021-08-09T09:00:44","date_gmt":"2021-08-09T07:00:44","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=13042"},"modified":"2023-12-11T13:37:30","modified_gmt":"2023-12-11T11:37:30","slug":"how-and-why-to-create-smart-tv-apps","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/mobile-app-development\/how-and-why-to-create-smart-tv-apps\/","title":{"rendered":"How and why to create apps for Smart TVs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We are increasingly going for online services, tools, and solutions that start making smart homes a reality. Such is the case with <\/span><b>Smart TVs<\/b><span style=\"font-weight: 400;\">, which allow us to choose what content to watch and offer us different ways to interact with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the COVID-19 lockdown, viewers watched almost 40% more content than in previous years. Experts predict that the Smart TV market will <\/span><b>amount to USD 63 billion by 2024<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the numbers, many of today&#8217;s TV interfaces leave much to be desired. Businesses can gain an edge over their competitors by focusing on <\/span><b>developing truly useful Smart TV apps <\/b><span style=\"font-weight: 400;\">and improving their user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE AN APP? TELL US ABOUT YOUR PROJECT!<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Advantages\"><span style=\"font-weight: 400;\">Advantages of having a Smart TV app<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Tips\"><span style=\"font-weight: 400;\">Tips for developing the best Smart TV apps<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Apps\"><span style=\"font-weight: 400;\">Apps for Smart TV app development<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Bottom\"><span style=\"font-weight: 400;\">Bottom line<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"Advantages\" style=\"font-weight: 400;\">Advantages of having a Smart TV app<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Smart TVs are very versatile platforms featuring some functionalities that are not available on mobile devices.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 You may be interested in: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/update-app-improve-kpis\/\"><i><span style=\"font-weight: 400;\">Mobile App KPIs: How to Improve them by Updating your App<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, users consume more video content on Smart TVs than on any other device. For this reason, it is very interesting to develop an app for Smart TV that can satisfy the needs of our users, by offering advantages such as:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Searching for content easily and conveniently:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Smart TV apps <\/span><b>improve user experience<\/b><span style=\"font-weight: 400;\"> by making it easier to select content, be it by entering the title, genre, time, or any other relevant details in the search field.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Connectivity:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On top of allowing you to view content on your screen, Smart TVs can also be synchronised with other devices and switch where the content gets to be displayed. The content from your Smart TV could, for example, be displayed on your mobile phone or vice versa.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Revenue:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Smart TVs are becoming <\/span><b>a key part of the entertainment industry<\/b><span style=\"font-weight: 400;\">, and the development of applications for Smart TVs entails significant revenue opportunities through the monetisation of their services, amongst other business opportunities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 Related article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/augmented-reality-apps-examples\/\"><i><span style=\"font-weight: 400;\">Is Augmented Reality (AR) the Future of Social Media Apps?<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Tips\" style=\"font-weight: 400;\">Tips for developing the best Smart TV apps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Smart TV app development is similar in some respects to mobile app development but has its own whole lot of peculiarities because TV platforms differ in nature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For such reason, we have created a list of useful tips and guidelines to take into account when developing Smart TV apps of any kind. These tips can help you <\/span><b>create high-quality products <\/b><span style=\"font-weight: 400;\">that will meet your customers&#8217; expectations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Taking care of user experience and user interface (UX\/UI)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Developers must create intuitive and easy-to-use apps to <\/span><b>attract, retain and engage viewers<\/b><span style=\"font-weight: 400;\">. A user will use an app and recommend it to others if he\/she finds that it\u2019s easy to navigate, he\/she can browse through it without getting lost, etc. A user who does not become very fond of an app after testing it for a bit will soon stop using it altogether and end up cancelling his\/her subscription.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f Recommended article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/10-ux-trends-user-experience\/\"><i><span style=\"font-weight: 400;\">The 10 latest UX trends (User Experience Design)<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In order to achieve high customer satisfaction, it is necessary to take care of the <\/span><b>user-application interaction<\/b><span style=\"font-weight: 400;\"> through buttons, sounds, colours, video previews, etc., as well as to anticipate the users\u2019 needs and know how to meet them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-apps\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/CTA_YEEPLY_Guia_APP_EN.jpg\" alt=\"Ebook 1 App Descarga\" \/><\/a><\/p><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Screen<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Developers should consider screen sizes and <\/span><b>think from the user&#8217;s perspective<\/b><span style=\"font-weight: 400;\"> by figuring out how the app will look from different perspectives and at a range of different distances. Bear in mind that texts need to be legible and applications need to be able to resize properly to fit on a smaller screen when necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TV screens are brighter than computer screens, which means that they can be disturbing to the eye. Very often, users watch TV in the dark, to make sure that white or intense colours do not create a &#8220;halo&#8221; effect around other elements displayed on the screen.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Remote control<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the display applications being aligned with the brand&#8217;s design aesthetics, the <\/span><b>remote control should be easy and convenient to use.<\/b><span style=\"font-weight: 400;\"> It comes without saying that its buttons must match the names of the features exactly as these are being displayed on the screen. At this point, each platform\u2019s special functionalities should be considered, as companies almost invariably create different remote controls for their different TV sets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samsung Smart TV users, for instance, can interact with applications by using a <\/span><b>mouse<\/b><span style=\"font-weight: 400;\">, <\/span><b>keyboard<\/b><span style=\"font-weight: 400;\">, <\/span><b>gamepad,<\/b><span style=\"font-weight: 400;\"> or <\/span><b>remote control<\/b><span style=\"font-weight: 400;\">. Developers need to take this into account and ensure that the application is responsive regardless of the control input device being used.<\/span><\/p>\n<figure id=\"attachment_13045\" aria-describedby=\"caption-attachment-13045\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13045 size-full\" title=\"Smart TV remote control\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/08\/smart-tv-controller-1.jpg\" alt=\"Smart remote control\" width=\"640\" height=\"426\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/08\/smart-tv-controller-1.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/08\/smart-tv-controller-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-13045\" class=\"wp-caption-text\">A Smart TV remote control. Source: <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Navigation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In terms of navigation, the app must be <\/span><b>intuitive and clear<\/b><span style=\"font-weight: 400;\"> to avoid confusing users, who must always know where they are and where they are going when they click on any button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Navigation cannot be complex for the simple reason that people watch TV to relax. Unnecessary sections must be eliminated, different levels must be made available, and the action of leaving any given section must also be made simple.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Testing on real devices<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A simulated environment for testing TV applications is not the best option. <\/span><b>Testing on real devices and check all functionalities<\/b><span style=\"font-weight: 400;\"> is essential. This will ensure that the application runs perfectly on the platform chosen and that it meets the user&#8217;s expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will be easier to verify that the requirements included in its design are working correctly, by checking things like if the <\/span><b>navigation is straightforward<\/b><span style=\"font-weight: 400;\"> or if it connects with all the different devices properly. These tests will help us find bugs and correct them before the app\u2019s official launch in the stores.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Read more<\/span><span style=\"font-weight: 400;\">:<\/span> <a href=\"https:\/\/yeeply.com\/en\/blog\/importance-qa-phase-app-testing\/\"><i><span style=\"font-weight: 400;\">Why is the QA phase important for app testing?<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Apps\" style=\"font-weight: 400;\">Apps for Smart TV app development<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ll now briefly discuss current applications that allow developing Smart TV apps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">VPlayed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is one of the most widely used platforms and having it on board <\/span><b>eases significantly the whole development process<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VPlayed is available for those who are looking for Smart TV applications that are completely customisable, able to include all the latest features, and whose development cost can also be adapted to their budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among its outstanding features, we highlight that <\/span><b>it is fully customisable <\/b><span style=\"font-weight: 400;\">and supports linking with multiple devices, as well as offering end-to-end content protection, multiple monetisation models, and an HTML5 video player.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Contus VPlay<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This platform can develop <\/span><b>applications that will work best with the algorithm<\/b><span style=\"font-weight: 400;\"> and it also uses an optimised architecture to achieve customised Smart TV applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is a <\/span><b>very good choice<\/b><span style=\"font-weight: 400;\"> for anyone who needs to take a more in-depth approach to app architecture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its main features include built-in video CMS, multi-DRM support, cloud transcoding and encoding, video delivery and distribution, versatile video monetisation models, and several reporting and analytics functionalities.<\/span><\/p>\n<figure id=\"attachment_13046\" aria-describedby=\"caption-attachment-13046\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-13046 size-full\" title=\"Smart TV with Disney plus\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/08\/disney_plus.jpg\" alt=\"Smart TV with Disney plus\" width=\"640\" height=\"423\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/08\/disney_plus.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/08\/disney_plus-300x198.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-13046\" class=\"wp-caption-text\">Smart TV with Disney plus. Source: <a href=\"https:\/\/unsplash.com\/@popcornmatch\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Zype<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Zype is used for developing Smart TV Android apps. It will prove your best option if you seek to develop multi-dimensional apps, <\/span><b>want to create subscription content<\/b><span style=\"font-weight: 400;\">, offer ad-supported content, or sell series and movies on demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of its most outstanding features are multiple-output encoding, video CRM and easy monetisation.<\/span><\/p>\n<h2><span id=\"Bottom\" style=\"font-weight: 400;\">Bottom line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the last few years, we have seen a growing number of Smart TV applications being used by the end-user. This is why considering the creation of a Smart TV app could be crucial for any business when it comes to creating new apps. If you have an idea for a Smart TV app, <\/span><a href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-LNK#publish-project\"><span style=\"font-weight: 400;\">let us know what you need<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK\"><span style=\"font-weight: 400;\">Yeeply<\/span><\/a><span style=\"font-weight: 400;\"> will be happy to help you and support you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN_proyecto-app_blog-post_B.png\" alt=\"Proyecto App\" width=\"620\" height=\"253\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are increasingly going for online services, tools, and solutions that start making smart homes a reality. Such is the case with Smart TVs, which &#8230;<\/p>\n","protected":false},"author":2,"featured_media":13044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-13042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart TV Apps: How and why to develop them right<\/title>\n<meta name=\"description\" content=\"When creating new apps, considering Smart TV apps could be crucial for your business. 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