{"id":13011,"date":"2021-08-02T09:00:19","date_gmt":"2021-08-02T07:00:19","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=13011"},"modified":"2023-12-11T16:48:18","modified_gmt":"2023-12-11T14:48:18","slug":"social-commerce-new-e-commerce","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/","title":{"rendered":"Social Commerce: The New Frontier of E-commerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The barrier between social media and e-commerce is blurring more and more, resulting in a phenomenon known as <\/span><b>social commerce<\/b><span style=\"font-weight: 400;\">. The sheer amount of time people spent on social media apps, particularly among younger generations, has positioned social commerce as the undeniable market breakout trend for e-commerce in the coming years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gen Zs are the\u00a0<\/span><a href=\"https:\/\/sproutsocial.com\/insights\/guides\/social-media-use-by-generation\/\"><span style=\"font-weight: 400;\">second-fastest adopters of social commerce<\/span><\/a><span style=\"font-weight: 400;\">. 43% of them have purchased from a social media platform. It becomes easier for individuals to purchase directly on social media rather than leaving the app and going to an online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does this mean that e-commerce is losing its touch? As a business owner, does it mean that you should leave e-commerce and pursue social commerce?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-digital#publish-project\" target=\"_blank\" rel=\"noopener\">FIND THE BEST TEAM FOR YOUR DIGITAL PROJECT<\/a><\/div><\/span><\/p>\n<h2><b>Index<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#social\"><span style=\"font-weight: 400;\">What is Social Commerce?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#e-commerce\"><span style=\"font-weight: 400;\">What is E-commerce?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#why\"><span style=\"font-weight: 400;\">Why Should You Invest in Social Commerce?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#socialmedia\"><span style=\"font-weight: 400;\">Social Media Platforms that Accepts Social Commerce<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"social\"><b>What is Social Commerce?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is the process of <\/span><b>selling products or services directly<\/b><span style=\"font-weight: 400;\"> on social media platforms. There is no need to leave the app. Everything from researching to check out the customer gets to do so on a social media platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are only three social media platforms that allow people to shop;<\/span><b> Instagram<\/b><span style=\"font-weight: 400;\">, <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Pinterest<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The perks of shopping on social media are that you get to <\/span><b>shop and then continue what you are doing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what makes social commerce different from e-commerce?<\/span><\/p>\n<h2><span id=\"e-commerce\"><b>What is E-commerce?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-commerce is a shopping process that <\/span><b>involves visiting a website or branded app<\/b><span style=\"font-weight: 400;\">. It is a transaction conducted online, including internet banking, auctions, payment gateways, online ticketing, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both online selling on a website and social media encompasses transactions on the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce is an excellent way to shop online, but as <\/span><b>people want convenience<\/b><span style=\"font-weight: 400;\">, shopping on social media is taking over e-commerce. So, as a business owner, using both platforms can offer plenty of advantages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 You may be interested<\/span><a href=\"https:\/\/www.softvire.co.nz\/what-is-the-best-video-editing-software-for-beginners\/\"><span style=\"font-weight: 400;\">:<\/span><\/a><i><span style=\"font-weight: 400;\"> 7 eCommerce Trends to Create a Successful Website<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"why\"><b>Why Should You Invest in Social Commerce?<\/b><\/span><\/h2>\n<h3><b>It Makes Shopping a Social Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike E-commerce, when users shop on social media, they have to <\/span><b>interact actively with the seller or sales team<\/b><span style=\"font-weight: 400;\">. Also, they can consult with friends, colleagues, and family when they want to buy something on social media.<\/span><\/p>\n<h3><b>Authentic Traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Growing social media profiles can<\/span><b> increase your conversion rate<\/b><span style=\"font-weight: 400;\">. If businesses provide appealing and engaging content, the result is higher engagement and reach. If you post daily with content that adds value to your target audience, people will see you and soon recommend your brand to others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media shopping can connect people to businesses. Your customers can promote your business by recommending your brand to others. In return, it increases engagement, traffic to your website, and conversion rate.<\/span><\/p>\n<h3><b>Increases Search Engine Ranking<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although the exact amount of how social media can push your website or content on the search engine is not clear. But, it has been proven that it has a direct effect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more people share your content or website on social media, the more reach they get. Therefore, it<\/span><b> increases traffic<\/b> <b>and its position<\/b><span style=\"font-weight: 400;\"> on search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content or websites shared on social media get more likes, comments, and shares that reach a larger audience.<\/span><\/p>\n<h3><b>More Convenient<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media shops remove barriers or the need to go through a third-party app or website to purchase a product. Shoppers can click on the item they want and buy it on the platform right there and then.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of going to another site or prolonging the buying journey, social media shopping will reduce cart abandonment. It will <\/span><b>let the customer not think twice when purchasing<\/b><span style=\"font-weight: 400;\"> the product.<\/span><\/p>\n<h3><b>Increase the Number of the Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is one of the fastest-growing internet activities. Every day there are thousands of new accounts being made. Even active social media users reached billions in a day. That\u2019s how powerful social media is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With its growing market, businesses utilizing social media selling <\/span><b>can reach out to plenty of customers as possible<\/b><span style=\"font-weight: 400;\">. Selling your product on Instagram can help others instantly see your business, and they can either buy or recommend you to others.<\/span><\/p>\n<h3><b>Build Loyal Customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">People trust people when it comes to purchasing a product. Therefore, <\/span><b>they check on reviews and ratings <\/b><span style=\"font-weight: 400;\">on social media pages. Satisfy your previous and current customers to get the best and most positive reviews on your social media accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use social media to build a relationship with your audience. Show them how your brand can be one that they can trust.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Related article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/influence-blockchain-customer-engagement\/\"><i><span style=\"font-weight: 400;\">The Impact of Blockchain on Customer Engagement<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Boosts Sales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social commerce makes it easy for customers to spend their money. Once they have seen something on your account and read about the positive comments,<\/span><b> they instantly buy<\/b><span style=\"font-weight: 400;\"> your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study conducted by Shopify, <\/span><b>social media can influence the average order value<\/b><span style=\"font-weight: 400;\"> (AOV)Their study found out that Polyvore, Instagram, Pinterest, and Facebook are the top five account with the highest AOV.<\/span><\/p>\n<h3><b>Get Recommended Faster<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike e-commerce, <\/span><b>users can easily share their content and comments<\/b><span style=\"font-weight: 400;\"> with others on their social media account. People can read about your business and everything about it instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With direct social media selling, <\/span><b>you can gain popularity and customers<\/b><span style=\"font-weight: 400;\"> for free. By answering your customers\u2019 inquiries and negative feedback professionally, and solving problems immediately, customers can see that you care for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With outstanding customer service, people will share you with others. You get recommended to their friends, family, colleagues, and followers.<\/span><\/p>\n<h3><b>Accommodates Mobile Shoppers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social commerce can accommodate the increasing number of mobile users. Since most people use their smartphones to check their social media account, selling on social media can make it possible to<\/span><b> shop on the go<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile devices are handy, and it makes shopping easier because people can check on products faster. Since\u00a0<\/span><a href=\"https:\/\/backlinko.com\/social-media-users\"><span style=\"font-weight: 400;\">3.92 billion social media users access<\/span><\/a><span style=\"font-weight: 400;\">\u00a0their accounts on a mobile device, you can reach more customers with social platforms.<\/span><\/p>\n<figure id=\"attachment_13013\" aria-describedby=\"caption-attachment-13013\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13013 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/Social_seller.jpg\" alt=\"social seller\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/Social_seller.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/Social_seller-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-13013\" class=\"wp-caption-text\">Social Seller. Source: <a href=\"https:\/\/unsplash.com\/@libby_penner\">Unsplash<\/a><\/figcaption><\/figure>\n<h2><span id=\"socialmedia\"><b>Social Media Platforms that Accepts Social Commerce<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not all social media platforms can be social commerce. There are only <\/span><b>limited platforms that give businesses the freedom to sell<\/b><span style=\"font-weight: 400;\"> directly on their platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These three social platforms where you can sell directly are Instagram, Pinterest, and Facebook. Let\u2019s get to know how to sell on these platforms.<\/span><\/p>\n<h3><b>Facebook<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is more than a place to enjoy a chat with your family and friends. It&#8217;s more than a place for creating a page for a business.<\/span><b> Facebook now accepts direct selling on their platform<\/b><span style=\"font-weight: 400;\">, and we are not talking about the marketplace on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling on Facebook is centred on Facebook Stores, which is accessible through pages of businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can <\/span><b>streamline their e-commerce shop on Facebook<\/b><span style=\"font-weight: 400;\">. Business owners can use automated integration tools to upload products from their online stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stores will showcase limited or selected products only, not the entire content of the shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Products uploaded can be tagged on videos or posts, so buyers can click on it to shop directly for the item they want.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f\u00a0 Recommended article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/e-commerce-chatbots-increase-sales-conversions-retention\/\"><i><span style=\"font-weight: 400;\">E-commerce Chatbots: 5 Ways to Increase Sales &amp; Conversions<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Pinterest<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is no doubt that people will be interested in purchasing a product with plenty of aesthetically looking images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest has the \u201c<\/span><b>Shopping Ads<\/b><span style=\"font-weight: 400;\">\u201d and \u201c<\/span><b>Product Pins<\/b><span style=\"font-weight: 400;\">\u201d on its platform. Businesses need to create a business account first. Next, they can link the catalogue of products on Pinterest. Also, the stock level and price are shown below the image of the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Pinterest, 80% of their users have purchased on their platform.<\/span><\/p>\n<h3><b>Instagram<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">60% of people discover new products on Instagram. That\u2019s why <\/span><b>businesses using Instagram gain more customers<\/b><span style=\"font-weight: 400;\"> due to exposure to their brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies can include links to their products when they post or share on their stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this feature is not available in all countries. For English-speaking countries, they are allowed to avail this feature. It has criteria to meet before businesses can sell on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All <\/span><b>retailers need to link their business profile to their catalogue<\/b><span style=\"font-weight: 400;\">, then share their collection on their posts or stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers who click on the shopping tags will be directed to another mobile page with prices and details. There they can purchase the item they want.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Keep reading: <em>Increase conversion on social media with video marketing<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though social commerce is in its initial stage, social platforms and businesses have seen how people engage with this form of shopping experience. With the help of social commerce, it boosts the e-commerce<\/span>\u00a0<a href=\"https:\/\/www.softvire.co.nz\/12-ways-to-effectively-increase-your-conversion-rate\/\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a><span style=\"font-weight: 400;\">. Both online shopping platforms need to work hand in hand to help businesses <\/span><b>grow rapidly, get more sales, and build loyal customers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/www.yeeply.com\/?rel=ES-LNK\"><span style=\"font-weight: 400;\">Yeeply<\/span><\/a><span style=\"font-weight: 400;\">, we have a long experience in creating e-commerce platforms. Moreover, our experts master all the new technologies of this field. If you wanna know more about this extremely important source of business, <\/span><a href=\"https:\/\/www.yeeply.com\/?rel=ES-LNK#publish-project\"><span style=\"font-weight: 400;\">tell us your needs<\/span><\/a><span style=\"font-weight: 400;\">. We will be happy to help you!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-12953 alignleft\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/vanessa-vanugopal.jpg\" alt=\"author venugopal\" width=\"265\" height=\"171\" \/>AUTHOR BIO: VANESSA VENUGOPAL. Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia and Softvire New Zealand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-digital#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-digital.jpg\" alt=\"Proyecto Digital\" \/><\/a><\/p><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The barrier between social media and e-commerce is blurring more and more, resulting in a phenomenon known as social commerce. The sheer amount of time &#8230;<\/p>\n","protected":false},"author":2,"featured_media":13012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[498],"tags":[],"class_list":["post-13011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-skills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social commerce: The new big thing in E-commerce<\/title>\n<meta name=\"description\" content=\"Social commerce is a new way for businesses to reach out to more customers, build brand loyalty, and increase conversion rate. Find out more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social commerce: The new big thing in E-commerce\" \/>\n<meta property=\"og:description\" content=\"Social commerce is a new way for businesses to reach out to more customers, build brand loyalty, and increase conversion rate. Find out more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Yeeply\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YeeplyMobile\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-02T07:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T14:48:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yeeply\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:site\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeeply\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/\"},\"author\":{\"name\":\"Yeeply\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\"},\"headline\":\"Social Commerce: The New Frontier of E-commerce\",\"datePublished\":\"2021-08-02T07:00:19+00:00\",\"dateModified\":\"2023-12-11T14:48:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/\"},\"wordCount\":1545,\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/raimbow_mastercard.jpg\",\"articleSection\":[\"Trends &amp; Skills\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/\",\"name\":\"Social commerce: The new big thing in E-commerce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/raimbow_mastercard.jpg\",\"datePublished\":\"2021-08-02T07:00:19+00:00\",\"dateModified\":\"2023-12-11T14:48:18+00:00\",\"description\":\"Social commerce is a new way for businesses to reach out to more customers, build brand loyalty, and increase conversion rate. Find out more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/raimbow_mastercard.jpg\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/raimbow_mastercard.jpg\",\"width\":640,\"height\":360,\"caption\":\"raimbow mastercard\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/social-commerce-new-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Commerce: The New Frontier of E-commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\",\"name\":\"Yeeply\",\"description\":\"A platform for the development of digital projects\",\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yeeply.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\",\"name\":\"Yeeply\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"width\":360,\"height\":120,\"caption\":\"Yeeply\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/YeeplyMobile\\\/\",\"https:\\\/\\\/x.com\\\/Yeeply_EN\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/yeeply\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\",\"name\":\"Yeeply\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"caption\":\"Yeeply\"},\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/author\\\/yeeply\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social commerce: The new big thing in E-commerce","description":"Social commerce is a new way for businesses to reach out to more customers, build brand loyalty, and increase conversion rate. Find out more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/","og_locale":"en_US","og_type":"article","og_title":"Social commerce: The new big thing in E-commerce","og_description":"Social commerce is a new way for businesses to reach out to more customers, build brand loyalty, and increase conversion rate. Find out more!","og_url":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/","og_site_name":"Yeeply","article_publisher":"https:\/\/www.facebook.com\/YeeplyMobile\/","article_published_time":"2021-08-02T07:00:19+00:00","article_modified_time":"2023-12-11T14:48:18+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg","type":"image\/jpeg"}],"author":"Yeeply","twitter_card":"summary_large_image","twitter_creator":"@Yeeply_EN","twitter_site":"@Yeeply_EN","twitter_misc":{"Written by":"Yeeply","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/#article","isPartOf":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/"},"author":{"name":"Yeeply","@id":"https:\/\/yeeply.com\/en\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14"},"headline":"Social Commerce: The New Frontier of E-commerce","datePublished":"2021-08-02T07:00:19+00:00","dateModified":"2023-12-11T14:48:18+00:00","mainEntityOfPage":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/"},"wordCount":1545,"publisher":{"@id":"https:\/\/yeeply.com\/en\/#organization"},"image":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg","articleSection":["Trends &amp; Skills"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/","url":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/","name":"Social commerce: The new big thing in E-commerce","isPartOf":{"@id":"https:\/\/yeeply.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg","datePublished":"2021-08-02T07:00:19+00:00","dateModified":"2023-12-11T14:48:18+00:00","description":"Social commerce is a new way for businesses to reach out to more customers, build brand loyalty, and increase conversion rate. Find out more!","breadcrumb":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/#primaryimage","url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg","contentUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg","width":640,"height":360,"caption":"raimbow mastercard"},{"@type":"BreadcrumbList","@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/social-commerce-new-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yeeply.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social Commerce: The New Frontier of E-commerce"}]},{"@type":"WebSite","@id":"https:\/\/yeeply.com\/en\/#website","url":"https:\/\/yeeply.com\/en\/","name":"Yeeply","description":"A platform for the development of digital projects","publisher":{"@id":"https:\/\/yeeply.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yeeply.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/yeeply.com\/en\/#organization","name":"Yeeply","url":"https:\/\/yeeply.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yeeply.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","contentUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","width":360,"height":120,"caption":"Yeeply"},"image":{"@id":"https:\/\/yeeply.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/YeeplyMobile\/","https:\/\/x.com\/Yeeply_EN","https:\/\/www.linkedin.com\/company\/yeeply"]},{"@type":"Person","@id":"https:\/\/yeeply.com\/en\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14","name":"Yeeply","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","caption":"Yeeply"},"url":"https:\/\/yeeply.com\/en\/author\/yeeply\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg",640,360,false],"thumbnail":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard-150x150.jpg",150,150,true],"medium":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard-300x169.jpg",300,169,true],"medium_large":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg",640,360,false],"large":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg",640,360,false],"1536x1536":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg",640,360,false],"2048x2048":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg",640,360,false],"gform-image-choice-sm":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg",300,169,false],"gform-image-choice-md":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg",400,225,false],"gform-image-choice-lg":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/raimbow_mastercard.jpg",600,338,false]},"uagb_author_info":{"display_name":"Yeeply","author_link":"https:\/\/yeeply.com\/en\/author\/yeeply\/"},"uagb_comment_info":0,"uagb_excerpt":"The barrier between social media and e-commerce is blurring more and more, resulting in a phenomenon known as social commerce. The sheer amount of time ...","_links":{"self":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/13011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/comments?post=13011"}],"version-history":[{"count":8,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/13011\/revisions"}],"predecessor-version":[{"id":14750,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/13011\/revisions\/14750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/media\/13012"}],"wp:attachment":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/media?parent=13011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/categories?post=13011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/tags?post=13011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}