{"id":12974,"date":"2021-07-12T09:00:36","date_gmt":"2021-07-12T07:00:36","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=12974"},"modified":"2023-12-11T13:37:40","modified_gmt":"2023-12-11T11:37:40","slug":"territorial-marketing-new-technologies-tourism-apps","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/territorial-marketing-new-technologies-tourism-apps\/","title":{"rendered":"Territorial marketing and new technologies in tourism apps"},"content":{"rendered":"<p><b>Territorial marketing<\/b><span style=\"font-weight: 400;\">, also called city marketing, is a concept that deals with the territory as a product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has some characteristics that <\/span><b>differentiate it from other strategies<\/b><span style=\"font-weight: 400;\"> to the ones we are more familiar with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These differences when compared to traditional marketing are very interesting. Some of them are to focus on economic profitability but always based on ethical and sustainable <\/span><b>practices that promote the growth, social and environmental wellbeing<\/b><span style=\"font-weight: 400;\"> of the area in which it operates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#def\"><span style=\"font-weight: 400;\">What is territorial marketing?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#purpose\"><span style=\"font-weight: 400;\">For what purpose is territorial marketing used?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Factors\"><span style=\"font-weight: 400;\">Factors that influence territorial marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#tourism\"><span style=\"font-weight: 400;\">Territorial marketing and tourism<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"def\" style=\"font-weight: 400;\">What is territorial marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is a marketing field aimed at <\/span><b>designing local development actions in municipalities, cities or regions<\/b><span style=\"font-weight: 400;\"> that provide value for the area in which they are located.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This value can stem from different areas, e.g. geography, climate, history, culture, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this new conception, a given <\/span><b>territory is taken as a competitive product <\/b><span style=\"font-weight: 400;\">that can be differentiated and profitable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 You might be interested in: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/neuromarketing-how-to-apply-in-companies\/\"><i><span style=\"font-weight: 400;\">What is Neuromarketing and How to Apply it in a Company?<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To achieve these objectives, marketing connects supply with demand and focuses on <\/span><b>creating relationships <\/b><span style=\"font-weight: 400;\">between the two parties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, the supply would be the territory itself and the demand would range from citizens, institutions, local businesses, external investors, non-resident owners, transient and long-stay visitors, among others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, it is responsible for developing strategic plans to <\/span><b>promote specific areas of interest<\/b><span style=\"font-weight: 400;\">, while improving the quality of life of the people who live there. Its actions are based on a sustainable context, which includes taking into account social welfare and environmental conservation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we refer to the strategies carried out by territorial marketing, we talk about actions based on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated <\/span><b>resource management<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting <\/span><b>economic development<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Working towards <\/span><b>social welfare and social cohesion<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining <\/span><b>environmental protection<\/b><span style=\"font-weight: 400;\"> and management strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encouraging <\/span><b>citizen participation<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For a territorial marketing plan to be effective, the plan to be implemented must be dynamic and evolve over time, since the product it deals with, the territory, has a temporal dimension that needs constant adjustments.<\/span><\/p>\n<figure id=\"attachment_12978\" aria-describedby=\"caption-attachment-12978\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12978 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/Guy_in_a_tent.jpg\" alt=\"A boy using a smartphone while traveling\" width=\"640\" height=\"426\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/Guy_in_a_tent.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/Guy_in_a_tent-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12978\" class=\"wp-caption-text\">A boy using a smartphone while traveling. Source: <a href=\"https:\/\/www.pexels.com\/it-it\/@kamaji-ogino\">Pexels<\/a><\/figcaption><\/figure>\n<h2><span id=\"purpose\" style=\"font-weight: 400;\">For what purpose is territorial marketing used?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks to its multidisciplinary approach, it is able to position a territory on a national and <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/international-marketing-plan-to-enter-new-markets\/\"><span style=\"font-weight: 400;\">international<\/span><\/a><span style=\"font-weight: 400;\"> level, projecting a strong and attractive image to the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve differentiation and recognition, it is based on the competitive advantages that its area of action possesses. <\/span><b>It requires branding work<\/b><span style=\"font-weight: 400;\">, defining the type of the desired positioning, projecting an image of quality, and proclaiming a brand purpose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the benefits obtained with territorial marketing, we can highlight tourism development and the generation of wealth for the local economy, for example, by <\/span><b>seeking external investment in the territory<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><b>urban marketing<\/b><span style=\"font-weight: 400;\"> favours the evolution of the material and immaterial factors of an environment, in order to ensure that its capacity to attract and maintain interest does not wane while always aiming for sustainable development.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As a real example, we have the territorial marketing plan carried out in the Principality of Asturias in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strategic plan involves the entire Asturian tourism sector, both public and private, and three strategic lines are defined:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthening, specialisation, and consolidation of the tourism products that headline the brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definition of the promotion plan with a clear product-demand focus, taking into account the segmentation of target audiences and priority markets.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimisation of marketing channels to attract target audiences.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The result is a <\/span><b>roadmap that serves as a driving force for socio-economic and cultural development<\/b><span style=\"font-weight: 400;\">, with the capacity to diversify the economy, generate wealth, create new jobs, encourage population growth in rural areas and promote the value of their natural and cultural heritage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-apps\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/CTA_YEEPLY_Guia_APP_EN.jpg\" alt=\"Ebook 1 App Descarga\" \/><\/a><\/p><\/span><\/p>\n<h2><span id=\"Factors\" style=\"font-weight: 400;\">Factors that influence territorial marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is not possible to create a viable and successful territorial marketing strategy without taking into account the factors that influence a region. <\/span><b>We must take into account the cultural elements<\/b><span style=\"font-weight: 400;\"> that define the identity of a particular society (language, way of relating to each other, its values and customs).\u00a0<\/span><\/p>\n<p><b>Nor can we ignore the socio-economic factor<\/b><span style=\"font-weight: 400;\">, for which various indicators such as Gross Domestic Product (GDP) or Domestic Product per capita will be used.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f\u00a0 Recommended article<\/span><a href=\"https:\/\/www.yeeply.com\/blog\/motion-design-tendencia-diseno-apps-webs\/\"><span style=\"font-weight: 400;\">:<\/span><\/a> <a href=\"https:\/\/yeeply.com\/en\/blog\/motion-design-app-website-creation-trend\/\"><i><span style=\"font-weight: 400;\">Motion Design: The Latest Trend in App and Website Design<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other influencing variables include demographics, geography, political, and even technological factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">All levels of influence for an area must be taken into account when setting up an action plan in order to make it efficient.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12977\" aria-describedby=\"caption-attachment-12977\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-12977 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/google_maps_user.jpg\" alt=\"Google Maps User\" width=\"640\" height=\"426\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/google_maps_user.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/07\/google_maps_user-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12977\" class=\"wp-caption-text\">Google Maps User. Source: <a href=\"https:\/\/www.pexels.com\/it-it\/@rodnae-prod\">Pexels<\/a><\/figcaption><\/figure>\n<h2><span id=\"tourism\" style=\"font-weight: 400;\">Territorial marketing and tourism<\/span><\/h2>\n<p><b>Tourism marketing and territorial marketing<\/b><span style=\"font-weight: 400;\"> should not be confused, as the latter does not only use a holiday or tourism approach but acts on the territory as a transforming element.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to achieve the objectives of sustainable growth, development and marketing plan are needed in addition to a tourism plan to achieve these objectives. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to increase the attractiveness of an area and reach the general public, territorial marketing uses <\/span><b>applications that generate interactions between the user and the environment and help to increase its added value<\/b><span style=\"font-weight: 400;\">. Some examples are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maps and <\/b><a href=\"https:\/\/yeeply.com\/en\/blog\/geolocalisation-mobile-marketing-app-development\/\"><b>geolocation<\/b><\/a><span style=\"font-weight: 400;\"> to find and consult locations of interest quickly and easily.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>City guides and fact sheets<\/b><span style=\"font-weight: 400;\"> where experiences and comments from other users can be presented, as well as valuable information that meets the needs and expectations of visitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interactive calendar of events and news<\/b><span style=\"font-weight: 400;\">. Promotes cultural activities, news about the area in real-time and allows this information to be shared through other channels such as social networks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ticket sales for events<\/b><span style=\"font-weight: 400;\">, museums or places of interest. Saves printing costs and facilitates usage. It allows the creation of loyalty circuits with which to reward the most loyal users, for example through discounts or exclusive activities for them.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 Related article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/augmented-reality-apps-examples\/\"><i><span style=\"font-weight: 400;\">Is Augmented Reality (AR) the Future of Social Media Apps?<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Territorial marketing combines and coordinates the efforts of public territorial policy and administration in its planning and action plans to <\/span><b>provide quality services<\/b><span style=\"font-weight: 400;\"> for residents, public employees, tourists, and national and international investors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its main objectives are to achieve not only improvements in the services offered, but also to function as a driving force for the social, economic, and environmental well-being of the area in which it operates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After being subjected to a territorial marketing program, a given region will be able to <\/span><b>grow in a responsible and sustainable way<\/b><span style=\"font-weight: 400;\"> over time. The benefits for investors and inhabitants will go hand in hand with environmental wellbeing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These actions will always be carried out in the long term because they involve different aspects (<\/span><b>social, economic, cultural, and environmental<\/b><span style=\"font-weight: 400;\">) that need time to change and coordinate and to create a harmonious growth system, where all elements benefit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are interested in creating an application focused on territorial marketing, you have a project or you need us to give you a hand, <\/span><a href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-LNK#publish-project\"><span style=\"font-weight: 400;\">tell us briefly what you need<\/span><\/a><span style=\"font-weight: 400;\">. We will be happy to help you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Territorial marketing, also called city marketing, is a concept that deals with the territory as a product.\u00a0 It has some characteristics that differentiate it from &#8230;<\/p>\n","protected":false},"author":2,"featured_media":12976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Territorial marketing: tourism apps and technologies<\/title>\n<meta name=\"description\" content=\"Do you want to create a tourism app? 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