{"id":12900,"date":"2021-06-09T09:00:15","date_gmt":"2021-06-09T07:00:15","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=12900"},"modified":"2021-07-28T11:04:25","modified_gmt":"2021-07-28T09:04:25","slug":"10-ux-trends-user-experience","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/design\/10-ux-trends-user-experience\/","title":{"rendered":"The 10 latest UX trends (User Experience Design)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nowadays, a website without a well-cared user experience is like a light bulb without light. Therefore staying <\/span><b>updated on the latest UX trends<\/b><span style=\"font-weight: 400;\"> is crucial!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>user experience<\/b><span style=\"font-weight: 400;\">, or <\/span><b>UX<\/b><span style=\"font-weight: 400;\">, is how we move through a given website and how we perceive it. If the navigation is fluid and attractive, the user will spend more time on the interface, which will help us to position ourselves in Google, but it will also help to meet their needs as a customer, even getting them to recommend us to more people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it is not enough to build a website with the user experience in mind, you also have to <\/span><b>keep up to date with trends<\/b><span style=\"font-weight: 400;\">, which change and evolve in the same way as the needs of our customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To prevent those who enter your website from leaving after a few seconds, you must take into account some basic factors such as <\/span><b>having an adequate loading speed<\/b><span style=\"font-weight: 400;\">, as nobody likes to wait longer than necessary for a website to load, or <\/span><b>minimising 404 errors<\/b><span style=\"font-weight: 400;\">, which frustrate online visitors. These are some examples of basic elements to take into account when creating a user interface.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-diseno#publish-project\" target=\"_blank\">LOOKING FOR DESIGN EXPERTS? FIND THEM AT YEEPLY!<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#trends\">New UX design trends 2021<\/a>\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#ar\"><span style=\"font-weight: 400;\">#1 Augmented Reality (AR &amp; VR)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#voice\"><span style=\"font-weight: 400;\">#2 Voice User Interface<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#writing\"><span style=\"font-weight: 400;\">#3 UX Writing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#micro\"><span style=\"font-weight: 400;\">#4 Micro-Interactions<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#ai\"><span style=\"font-weight: 400;\">#5 AI &amp; Automations &amp; Machine Learning<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#minimalistic\"><span style=\"font-weight: 400;\">#6 Minimalistic Design<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#mobile\"><span style=\"font-weight: 400;\">#7 Mobile First<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#ethical\"><span style=\"font-weight: 400;\">#8 Ethical Design<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#3d\"><span style=\"font-weight: 400;\">#9 Realistic 3D Elements, Unique &amp; Absurd 2D Illustrations<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#font\"><span style=\"font-weight: 400;\">#10 Font<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#future\"><span style=\"font-weight: 400;\">The Future of UX<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#final\"><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"trends\" style=\"font-weight: 400;\">New UX design trends<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We list the following design trends and explain them in a very brief way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the basic elements, to fine-tune the user experience on our website, we must take into account the strategies that work best at all times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you, we tell you <\/span><b>the ten latest UX design trends<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 You might be interested: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/frameworks-sdks-augmented-reality-app\/\"><i><span style=\"font-weight: 400;\">Top 6 Frameworks and Augmented Reality SDKs for Android and iOS<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_13034\" aria-describedby=\"caption-attachment-13034\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13034 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/UXEN-2.png\" alt=\"UX Design trends infographic\" width=\"800\" height=\"2000\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/UXEN-2.png 800w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/UXEN-2-120x300.png 120w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/UXEN-2-410x1024.png 410w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/UXEN-2-768x1920.png 768w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/UXEN-2-614x1536.png 614w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-13034\" class=\"wp-caption-text\">UX Design Trends &#8211; Infographic<\/figcaption><\/figure>\n<h3><span id=\"ar\" style=\"font-weight: 400;\">#1 Augmented Reality (AR &amp; VR)<\/span><\/h3>\n<p><b>Augmented reality (AR) is no longer limited to gaming<\/b><span style=\"font-weight: 400;\">. It has spread to other sectors such as online shops, education or travel agencies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a trend that is gaining popularity and presence in all kinds of devices and themes. This tool offers immersive experiences for users and <\/span><b>helps to connect very well with the audience<\/b><span style=\"font-weight: 400;\">, improving usability and favouring the memory of the experience.<\/span><\/p>\n<h3><span id=\"voice\" style=\"font-weight: 400;\">#2 Voice user interface<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This trend has been with us for a while now and everything seems to point to the fact that voice assistants like <\/span><b>Siri<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Alexa<\/b><span style=\"font-weight: 400;\"> will stay with us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users <\/span><b>can interact with the interface while performing everyday actions<\/b><span style=\"font-weight: 400;\"> such as cooking, driving or working. In addition to improving the user experience, they are a very helpful option for people with accessibility problems.<\/span><\/p>\n<figure id=\"attachment_12902\" aria-describedby=\"caption-attachment-12902\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-12902 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/app_wireframe-1.jpg\" alt=\"app wireframes\" width=\"640\" height=\"480\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/app_wireframe-1.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/app_wireframe-1-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12902\" class=\"wp-caption-text\">App wireframes. Source: <a href=\"https:\/\/unsplash.com\/@sigmund\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span id=\"writing\" style=\"font-weight: 400;\">#3 UX Writing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Taking care of the design is as important as <\/span><b>taking care of the content<\/b><span style=\"font-weight: 400;\">. If we don\u2019t do so, we will convey an impersonal, cold and not very credible tone that does not benefit us in any way when it comes to connecting with our customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not about saying more, but about saying more with less and <\/span><b>building a pleasant user experience<\/b><span style=\"font-weight: 400;\">, also with words, through shorter messages and direct headlines that help users to know where they are and how you can help them.<\/span><\/p>\n<h3><span id=\"micro\" style=\"font-weight: 400;\">#4 Micro-Interactions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Microinteractions are actions such as &#8220;<\/span><b>Like<\/b><span style=\"font-weight: 400;\">&#8221; or &#8220;<\/span><b>Retweet<\/b><span style=\"font-weight: 400;\">&#8221; that are performed through a click.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They favour the interaction between user and application, making it more attractive. Ideally, these small interactions should be differentiating and have <\/span><b>animations, sounds or colours<\/b><span style=\"font-weight: 400;\"> that make them more dynamic and encourage tactile satisfaction, increasing the arrival of potential users and promoting a careful and current image.<\/span><\/p>\n<h3><span id=\"ai\" style=\"font-weight: 400;\">#5 AI &amp; Automations &amp; Machine Learning<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Curiosity and the use of emotions are encouraging users to spend more time on <\/span><b>apps and websites<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this effect, almost all development processes are applying elements of <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/artificial-intelligence-machine-deep-learning\/\"><span style=\"font-weight: 400;\">machine learning and artificial intelligence<\/span><\/a><span style=\"font-weight: 400;\"> at their core. The user interface becomes more user-friendly and with a higher degree of personalisation, as in the case of Netflix or Spotify.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The personalised experiences that are generated are <\/span><b>adapted to meet the needs of users<\/b><span style=\"font-weight: 400;\"> and retain their interest.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 Related article: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/frameworks-sdks-augmented-reality-app\/\"><i><span style=\"font-weight: 400;\">Top 6 Frameworks and Augmented Reality SDKs for Android and iOS<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"minimalistic\" style=\"font-weight: 400;\">#6 Minimalistic Design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We live surrounded by pop-ups, spam, notifications and smartphones full of notifications. <\/span><b>Users are saturated with information<\/b><span style=\"font-weight: 400;\"> and therefore, there is a current preference for simpler and more orderly designs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX design chooses <\/span><b>colours, proportions and compositions<\/b><span style=\"font-weight: 400;\"> to create aesthetically pleasing and orderly experiences that facilitate usability. Highlighting the best qualities of a product and conveying the right emotions becomes the priority and the offer is no longer important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-design-thinking-startup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/12\/EN-E8-Banner-blog-1020x387-1.png\" alt=\"E8 Ebook Design Thinking\" \/><\/a><\/p><\/span><\/p>\n<h3><span id=\"mobile\" style=\"font-weight: 400;\">#7 Mobile First<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Almost half of <\/span><b>all the internet queries come from mobiles<\/b><span style=\"font-weight: 400;\"> and the figure is rising. We use our phones to find the nearest ATM, buy cinema tickets or book our next holiday.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why it&#8217;s important that web design doesn&#8217;t just look good on the desktop version. <\/span><b>Responsive design has become a significant UX<\/b><span style=\"font-weight: 400;\"> trend and is a great way to improve customer interaction.<\/span><\/p>\n<figure id=\"attachment_12903\" aria-describedby=\"caption-attachment-12903\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-12903 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/mobile_wireframe_design-1.jpg\" alt=\"mobile app design\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/mobile_wireframe_design-1.jpg 640w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/06\/mobile_wireframe_design-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12903\" class=\"wp-caption-text\">Mobile wireframe design. Source: <a href=\"https:\/\/unsplash.com\/@uxstore\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span id=\"ethical\" style=\"font-weight: 400;\">#8 Ethical Design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today&#8217;s consumer is much more conscious. T<\/span><b>hey care about the ethics of the products<\/b><span style=\"font-weight: 400;\"> they consume and the way a company sells.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX focuses on <\/span><b>showing the ethics of a brand<\/b><span style=\"font-weight: 400;\">, for example by showing how products are made or services are provided.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, <\/span><b>most conscious users want to know<\/b><span style=\"font-weight: 400;\"> one of the first things is not necessarily the price, but the brand values.<\/span><\/p>\n<h3><span id=\"3d\" style=\"font-weight: 400;\">#9 Realistic 3D Elements, Unique &amp; Absurd 2D Illustrations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Visual elements are still important, but they are becoming less generic, <\/span><b>more elegant and sophisticated<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3D graphics and animations bring the central <\/span><b>objects of websites and apps to life<\/b><span style=\"font-weight: 400;\">, making it easier for users to grasp concepts quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX specialists integrate these elements to capture interest and instil brand personality. Complex animations make <\/span><b>an interface even more compelling<\/b><span style=\"font-weight: 400;\">. They push the boundaries between real life and digital experience and are less difficult to integrate than virtual or augmented reality.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f\u00a0 Recommended article<\/span><span style=\"font-weight: 400;\">:\u00a0<\/span><em><a href=\"https:\/\/yeeply.com\/en\/blog\/latest-ui-trends-user-interface\/\">The 8 latest UI trends (User Interface Design)<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"font\" style=\"font-weight: 400;\">#10 Font<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Font helps to <\/span><b>give hierarchy to the information and to give it a more visual meaning<\/b><span style=\"font-weight: 400;\">. Apart from the usability aspect, this trend gives a more modern touch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2021, font design takes centre stage and <\/span><b>becomes an element of the design itself<\/b><span style=\"font-weight: 400;\">, with spectacular large fonts or fonts that occupy a predominant position on the web, giving a fresh look to the websites that implement this resource.<\/span><\/p>\n<h2><span id=\"future\" style=\"font-weight: 400;\">The Future of UX<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we know, the COVID-19 pandemic has affected many sectors, especially services. These businesses have <\/span><b>had to look for new channels and solutions<\/b><span style=\"font-weight: 400;\"> to reach their audiences and stay afloat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the tools they have come across is <\/span><b>UX design<\/b><span style=\"font-weight: 400;\">, which helps them connect with the user and allows them to differentiate themselves from the competition, providing much more intuitive accessibility.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 Continue reading<\/span><a href=\"https:\/\/www.yeeply.com\/blog\/startups-tecnologicas-innovadoras\/\"><span style=\"font-weight: 400;\">:<\/span><\/a> <a href=\"https:\/\/yeeply.com\/en\/blog\/growth-driven-design-methodology-website\/\"><i><span style=\"font-weight: 400;\">Growth-Driven Design: the Approach to Get the Most Out of Your Website<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is no longer only the design of products that are improved, but also platforms with a better design. <\/span><b>Interactivity and usability<\/b><span style=\"font-weight: 400;\"> become an additional product.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><i><span style=\"font-weight: 400;\">The UX and UI are often confused with the same thing. This video explains the differences with a practical example:<\/span><\/i><\/p>\n<p><iframe title=\"What is UI vs. UX Design? A Practical Example in Under 6 Minutes\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TgqeRTwZvIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span id=\"final\" style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<p><b>The UX trends<\/b><span style=\"font-weight: 400;\"> respond to a change in the way users relate to the online world. They no longer focus so much on offers but are looking for something different and with which they can connect on a more personal level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on our type of user we will have to implement some trends and not others, to achieve better results and brand image. Only by taking this into account will you <\/span><b>achieve a really attractive design and experience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you are concerned about web usability and you are looking for an expert in user experience, welcome to Yeeply! We have the best UX professionals who will design an impactful website for your users. If you want to know what we can do for you, <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/web-design\/?rel=ES-LNK#publish-project\"><i><span style=\"font-weight: 400;\">contact us<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and we will help you.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, a website without a well-cared user experience is like a light bulb without light. Therefore staying updated on the latest UX trends is crucial! &#8230;<\/p>\n","protected":false},"author":2,"featured_media":12901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[496],"tags":[],"class_list":["post-12900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX: the 10 latest UX trends (user experience design)<\/title>\n<meta name=\"description\" content=\"Today ux design is still crucial to the success of your website or application. discover the latest trends in user interface!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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