{"id":12744,"date":"2021-04-06T14:00:06","date_gmt":"2021-04-06T14:00:06","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=12744"},"modified":"2023-12-11T10:46:52","modified_gmt":"2023-12-11T08:46:52","slug":"internet-of-behaviour-iob-facts-to-know","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/","title":{"rendered":"Everything you need to know about IoB (Internet of behaviour)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From the so-called <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/internet-of-things-26-billion-devices\/\"><span style=\"font-weight: 400;\">internet of things<\/span><\/a><span style=\"font-weight: 400;\"> (IoT) emerges the Internet of Behaviour (IoB), as a logical consequence of the interconnection between everyday devices and our interaction with them, providing new sources of data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies now have much more information about us that they can use in various<\/span><b> ways to learn more about us consumers<\/b><span style=\"font-weight: 400;\"> and even influence our decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the number of smart devices around us increases, so does<\/span><b> the application of the IoT <\/b><span style=\"font-weight: 400;\">and its potential to implement the IoB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-digital#publish-project\" target=\"_blank\" rel=\"noopener\">FIND THE BEST TEAM FOR YOUR DIGITAL PROJECT<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#definition\"><span style=\"font-weight: 400;\">What is the Internet of behaviour (IoB)?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#purpose\"><span style=\"font-weight: 400;\">What purpose does the IoB serve?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#influence\"><span style=\"font-weight: 400;\">How IOB is influencing consumer behaviour<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#potential\"><span style=\"font-weight: 400;\">The potential of IoB for business<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#concerns\"><span style=\"font-weight: 400;\">IoT and IoB concerns<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"definition\" style=\"font-weight: 400;\">What is the Internet of behaviour (IoB)?<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12751 size-full\" title=\"smart speaker\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/smart-speaker.jpg\" alt=\"smart speaker\" width=\"800\" height=\"450\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/smart-speaker.jpg 800w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/smart-speaker-300x169.jpg 300w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/smart-speaker-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Within the so-called IoB we can identify three areas:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavioural science<\/span><\/li>\n<\/ul>\n<blockquote><p><em><span style=\"font-weight: 400;\">It is the collection of data by IoT devices that provides valuable information about users&#8217; behaviours, interests and preferences.<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For example, we can be users of <\/span><b>a healthy lifestyle app<\/b><span style=\"font-weight: 400;\">, with which we can record our diet, sleep patterns or heart rate. The app can alert us to situations that are dangerous for our health. For example, if we are not sleeping enough hours, it can suggest changes in our habits to achieve a more beneficial result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is composed of a technological part based on the application&#8217;s functioning and ability to collect our data. Then, data analysis studies all that information to extract results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, through<\/span><b> behavioural science<\/b><span style=\"font-weight: 400;\">, the results obtained are analysed. The objective is to establish a behavioural profile to get to know each individual better to influence their decision-making when presented with a new product or service that we want to sell.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 You may be interested in | <\/span><i><span style=\"font-weight: 400;\">7 eCommerce Trends to Create a Successful Website<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"purpose\" style=\"font-weight: 400;\">What purpose does the IoB serve?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some of the things that companies can do with this data, for example, is to <\/span><b>check the effectiveness of their campaigns<\/b><span style=\"font-weight: 400;\"> or to measure citizen participation in certain initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The scope of this market is huge, and growing all the time. In 2019 alone, there were a staggering <\/span><b>27 billion<\/b><span style=\"font-weight: 400;\"> smart devices used worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As companies learn more about us, through our data, they can influence our behaviour and decision-making through IoB.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies observe these behaviours and <\/span><b>try to change our pattern<\/b><span style=\"font-weight: 400;\">s to achieve our desired goals, but they also use that information to fulfil their interests, which in most cases is about selling us their products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are reluctant to give their data away for free, but if sharing their data provides them with some kind of benefit, they are more flexible in their opinion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 Related article | <a href=\"https:\/\/yeeply.com\/en\/blog\/advantages-remote-working-great-resignation-opportunity\/\"><em>Advantages of Remote Working: will the Great Resignation be an opportunity?<\/em><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"influence\" style=\"font-weight: 400;\">How IOB is influencing consumer behaviour<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we have already seen, our behaviour can be extracted from the data we generate from interactions with our devices.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">By knowing our behaviour we can study how to influence decision making both consciously and unconsciously.<\/span><\/em><\/p><\/blockquote>\n<h3><img decoding=\"async\" class=\"alignnone wp-image-12750 size-full\" title=\"customised offers\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/custom-mobile-discounts.jpg\" alt=\"customised offers\" width=\"1024\" height=\"532\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/custom-mobile-discounts.jpg 1024w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/custom-mobile-discounts-300x156.jpg 300w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/custom-mobile-discounts-768x399.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h3>\n<h3><span style=\"font-weight: 400;\">1. Influencing and monitoring people&#8217;s behaviour<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For example, you can monitor compliance with health protocols during a pandemic by leveraging the IoB to see if employees are wearing masks, or by identifying, through thermal sensors, those who have a fever.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Gather valuable customer data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A single device, e.g. a smartphone, can generate a large amount of real-time data (tracking our position, how, what and when we buy, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The collection of this information is used to <\/span><b>personalise and enhance users&#8217; shopping experiences<\/b><span style=\"font-weight: 400;\">. Uber uses certain of this data, such as information about drivers or trip preferences, to improve the user experience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Offer data-driven offers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">F<\/span><span style=\"font-weight: 400;\">or example, car insurance companies may collect data such as distance travelled daily, number of hard braking events, airbag deployment, speed, etc. After evaluating the data, they set up different types of policies depending on the type of customer and associated risk.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 Recommended article |<\/span>\u00a0<em><span style=\"font-weight: 400;\">7 Ways that Data Culture will Affect Businesses in the Future<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"potential\" style=\"font-weight: 400;\">The potential of IoB for business<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Consumer behaviour and trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is important to be aware of these factors in order to have an advantage over the competition. Thanks to the growth of IoT, we can have a wealth of data that will allow us to know our customers and therefore help us to know what needs they need to solve through their consumption habits in a rapidly changing market.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analysing consumer data and behaviour<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is not just a matter of collecting data. We need to know what data is interesting to collect and how to analyse it in order to obtain the right conclusions. That will allow us to run better campaigns, launch better products, etc. For this data analysis, many companies are turning to <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/artificial-intelligence-machine-deep-learning\/\"><span style=\"font-weight: 400;\">artificial intelligence<\/span><\/a><span style=\"font-weight: 400;\">, which is better able to handle such complex volumes of information and find useful correlations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Figuring out how to apply data to your business decisions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to choosing and analysing the right data, you also need to draw the right conclusions, to find <\/span><b>patterns in consumer behaviour<\/b><span style=\"font-weight: 400;\"> that will open up new market opportunities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Improve the security of your data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cybercriminals can access personal and confidential data such as bank access codes, etc. To prevent these actions, companies must keep up to date with cybersecurity protocols, be vigilant and proactive by regularly reviewing their systems and keeping their staff well trained and up to date.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f\u00a0 Recommended article | <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/cybersecurity-for-startups-guide\/\"><i><span style=\"font-weight: 400;\">Cybersecurity For Startups (A Step-By-Step Guide)<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"concerns\" style=\"font-weight: 400;\">IoT and IoB concerns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The amount of data generated by this type of technology is enormous. Many companies are not prepared to handle this amount of information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, the security of this data also causes concerns and not infrequently security issues. It is estimated that only <\/span><b>48% of companies<\/b><span style=\"font-weight: 400;\"> can detect security breaches in IoT devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lack of security creates alarm and suspicion among a large proportion of customers. <\/span><b>78% of consumers<\/b><span style=\"font-weight: 400;\"> are concerned about cybersecurity attacks and the exposure of their personal data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem is not the IoT devices themselves, but the lack of security protocols and cybersecurity measures. This new form of information generation requires a change in our cultural and legal norms, which were established before the Internet and <\/span><b>Big Data<\/b><span style=\"font-weight: 400;\"> era and need to be urgently updated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-digital#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-digital.jpg\" alt=\"Proyecto Digital\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the so-called internet of things (IoT) emerges the Internet of Behaviour (IoB), as a logical consequence of the interconnection between everyday devices and our &#8230;<\/p>\n","protected":false},"author":2,"featured_media":12752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[498],"tags":[],"class_list":["post-12744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-skills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything you need to know about IoB (Internet of behaviour)<\/title>\n<meta name=\"description\" content=\"What is the Internet of Behaviour (IoB)? We explain its potential for businesses and also how it is influencing consumer behaviour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything you need to know about IoB (Internet of behaviour)\" \/>\n<meta property=\"og:description\" content=\"What is the Internet of Behaviour (IoB)? We explain its potential for businesses and also how it is influencing consumer behaviour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Yeeply\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YeeplyMobile\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-06T14:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T08:46:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yeeply\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:site\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeeply\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/\"},\"author\":{\"name\":\"Yeeply\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\"},\"headline\":\"Everything you need to know about IoB (Internet of behaviour)\",\"datePublished\":\"2021-04-06T14:00:06+00:00\",\"dateModified\":\"2023-12-11T08:46:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/\"},\"wordCount\":1047,\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/online-shopping.jpg\",\"articleSection\":[\"Trends &amp; Skills\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/\",\"name\":\"Everything you need to know about IoB (Internet of behaviour)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/online-shopping.jpg\",\"datePublished\":\"2021-04-06T14:00:06+00:00\",\"dateModified\":\"2023-12-11T08:46:52+00:00\",\"description\":\"What is the Internet of Behaviour (IoB)? We explain its potential for businesses and also how it is influencing consumer behaviour.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/online-shopping.jpg\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/online-shopping.jpg\",\"width\":800,\"height\":533,\"caption\":\"online shopping\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/trends-skills\\\/internet-of-behaviour-iob-facts-to-know\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything you need to know about IoB (Internet of behaviour)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\",\"name\":\"Yeeply\",\"description\":\"A platform for the development of digital projects\",\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yeeply.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\",\"name\":\"Yeeply\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"width\":360,\"height\":120,\"caption\":\"Yeeply\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/YeeplyMobile\\\/\",\"https:\\\/\\\/x.com\\\/Yeeply_EN\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/yeeply\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\",\"name\":\"Yeeply\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"caption\":\"Yeeply\"},\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/author\\\/yeeply\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everything you need to know about IoB (Internet of behaviour)","description":"What is the Internet of Behaviour (IoB)? We explain its potential for businesses and also how it is influencing consumer behaviour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/","og_locale":"en_US","og_type":"article","og_title":"Everything you need to know about IoB (Internet of behaviour)","og_description":"What is the Internet of Behaviour (IoB)? We explain its potential for businesses and also how it is influencing consumer behaviour.","og_url":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/","og_site_name":"Yeeply","article_publisher":"https:\/\/www.facebook.com\/YeeplyMobile\/","article_published_time":"2021-04-06T14:00:06+00:00","article_modified_time":"2023-12-11T08:46:52+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg","type":"image\/jpeg"}],"author":"Yeeply","twitter_card":"summary_large_image","twitter_creator":"@Yeeply_EN","twitter_site":"@Yeeply_EN","twitter_misc":{"Written by":"Yeeply","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/#article","isPartOf":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/"},"author":{"name":"Yeeply","@id":"https:\/\/yeeply.com\/en\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14"},"headline":"Everything you need to know about IoB (Internet of behaviour)","datePublished":"2021-04-06T14:00:06+00:00","dateModified":"2023-12-11T08:46:52+00:00","mainEntityOfPage":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/"},"wordCount":1047,"publisher":{"@id":"https:\/\/yeeply.com\/en\/#organization"},"image":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg","articleSection":["Trends &amp; Skills"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/","url":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/","name":"Everything you need to know about IoB (Internet of behaviour)","isPartOf":{"@id":"https:\/\/yeeply.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/#primaryimage"},"image":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg","datePublished":"2021-04-06T14:00:06+00:00","dateModified":"2023-12-11T08:46:52+00:00","description":"What is the Internet of Behaviour (IoB)? We explain its potential for businesses and also how it is influencing consumer behaviour.","breadcrumb":{"@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/#primaryimage","url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg","contentUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg","width":800,"height":533,"caption":"online shopping"},{"@type":"BreadcrumbList","@id":"https:\/\/yeeply.com\/en\/blog\/trends-skills\/internet-of-behaviour-iob-facts-to-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yeeply.com\/en\/"},{"@type":"ListItem","position":2,"name":"Everything you need to know about IoB (Internet of behaviour)"}]},{"@type":"WebSite","@id":"https:\/\/yeeply.com\/en\/#website","url":"https:\/\/yeeply.com\/en\/","name":"Yeeply","description":"A platform for the development of digital projects","publisher":{"@id":"https:\/\/yeeply.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yeeply.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/yeeply.com\/en\/#organization","name":"Yeeply","url":"https:\/\/yeeply.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yeeply.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","contentUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","width":360,"height":120,"caption":"Yeeply"},"image":{"@id":"https:\/\/yeeply.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/YeeplyMobile\/","https:\/\/x.com\/Yeeply_EN","https:\/\/www.linkedin.com\/company\/yeeply"]},{"@type":"Person","@id":"https:\/\/yeeply.com\/en\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14","name":"Yeeply","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","caption":"Yeeply"},"url":"https:\/\/yeeply.com\/en\/author\/yeeply\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg",800,533,false],"thumbnail":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping-150x150.jpg",150,150,true],"medium":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping-300x200.jpg",300,200,true],"medium_large":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping-768x512.jpg",640,427,true],"large":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg",640,426,false],"1536x1536":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg",800,533,false],"2048x2048":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg",800,533,false],"gform-image-choice-sm":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg",300,200,false],"gform-image-choice-md":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2021\/04\/online-shopping.jpg",600,400,false]},"uagb_author_info":{"display_name":"Yeeply","author_link":"https:\/\/yeeply.com\/en\/author\/yeeply\/"},"uagb_comment_info":0,"uagb_excerpt":"From the so-called internet of things (IoT) emerges the Internet of Behaviour (IoB), as a logical consequence of the interconnection between everyday devices and our ...","_links":{"self":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/12744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/comments?post=12744"}],"version-history":[{"count":4,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/12744\/revisions"}],"predecessor-version":[{"id":14611,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/12744\/revisions\/14611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/media\/12752"}],"wp:attachment":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/media?parent=12744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/categories?post=12744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/tags?post=12744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}