{"id":11781,"date":"2020-11-24T08:00:00","date_gmt":"2020-11-24T08:00:00","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=11781"},"modified":"2021-02-04T11:20:22","modified_gmt":"2021-02-04T11:20:22","slug":"mobile-game-design-essential-elements","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/","title":{"rendered":"Mobile Game Design: Three Essential Elements to go Viral"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Today there are about <\/span><a href=\"https:\/\/www.statista.com\/statistics\/780229\/number-of-available-gaming-apps-in-the-google-play-store-quarter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">400,000 mobile games<\/span><\/a><span style=\"font-weight: 400;\"> in the Play Store but<\/span> <span style=\"font-weight: 400;\">only a small part of them are popular and even less become a real <\/span><b>viral phenomenon<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So, how does a mobile game stand out from the crowd? In this article, we&#8217;re going to analyse the elements of mobile game design that have made game apps with <\/span><b>high numbers of downloads<\/b><span style=\"font-weight: 400;\"> so successful. Moreover, we\u2019ll give you some important tips on how to create a successful mobile game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/mobile-game-development\/?rel=EN-BT-proyecto-juego#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU WANT TO CREATE A MOBILE GAME? TELL US ABOUT YOUR PROJECT!<\/a><\/div><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We\u2019ll divide the main features of outstanding games into three categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#gameplay\"><span style=\"font-weight: 400;\">Gameplay and design<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#psych\"><span style=\"font-weight: 400;\">Psychology<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#marketing\"><span style=\"font-weight: 400;\">Marketing<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<h2><span id=\"gameplay\" style=\"font-weight: 400;\">#1 Gameplay and design<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It&#8217;s obvious that the structure of a mobile game and its gameplay are important. Each game bases its entire system on these two elements. But there is something that popular games have done better and different than all the others. Let&#8217;s find out what.<\/span><\/p>\n<figure id=\"attachment_11783\" aria-describedby=\"caption-attachment-11783\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11783 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/wireframes.jpg\" alt=\"app wireframes\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/wireframes.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/wireframes-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-11783\" class=\"wp-caption-text\">App wireframes. Source: <a href=\"https:\/\/unsplash.com\/@kellysikkema\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Renew a genre<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Viral games have chosen a niche or &#8220;vintage&#8221; genre and have given it a <\/span><b>new twist<\/b><span style=\"font-weight: 400;\">. Just think of <\/span><b>Clash Royale<\/b><span style=\"font-weight: 400;\">, which reinvented the turn-based strategy genre; or <\/span><b>Hearthstone<\/b><span style=\"font-weight: 400;\">, which revived the collectable card games genre. How can you do the same? Refresh the concept of a classic game by applying mobile game design concepts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create an excellent UX<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The user experience of a mobile game must meet two fundamental criteria: <\/span><b>fluidity and intuitiveness<\/b><span style=\"font-weight: 400;\">. If your app has bugs that inhibit fluidity, don&#8217;t release it until you&#8217;ve fixed the problems. Besides, if it takes more than three taps to reach the main features, decrease the number of steps.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Above all, a mobile game must be intuitive. <\/span><span style=\"font-weight: 400;\">In other words, <\/span><b>it should be easy to understand<\/b><span style=\"font-weight: 400;\"> and without the need to read through a long list of instructions. You need to offer them the possibility to start a game within a few seconds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"> Wondering how much it would cost to create your app game? <\/span><a href=\"https:\/\/yeeply.com\/en\/mobile-game-development\/?rel=EN-LNK#publish-project\"><i><span style=\"font-weight: 400;\">Request a free price estimate!<\/span><\/i><\/a><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Tell a story<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Especially the games aimed at casual players have some kind of a storyline. It doesn\u2019t have to be complex and full of plot twists but here are some common elements you can include:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Come up with a<\/span><b> hero<\/b> <b>and villain<\/b><span style=\"font-weight: 400;\"> for the story.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Point out the <\/span><b>strengths<\/b> <b>and<\/b> <b>weaknesses <\/b><span style=\"font-weight: 400;\">of the characters.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make the <\/span><b>reason<\/b><span style=\"font-weight: 400;\"> for the clash between the main characters clear.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain how the hero can reach <\/span><b>victory, <\/b><span style=\"font-weight: 400;\">what he\/she has to go through.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some games introduce parts of the story along with the release of <\/span><b>new seasons<\/b><span style=\"font-weight: 400;\">, accompanied by <\/span><b>new characters<\/b><span style=\"font-weight: 400;\">,<\/span><b> skins and maps<\/b><span style=\"font-weight: 400;\">. Just think of Playerunknown&#8217;s battlegrounds, which is one of the most played mobile games in history, with <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_most-played_mobile_games_by_player_count\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">600 million players in total<\/span><\/a><span style=\"font-weight: 400;\">. The developers periodically add new content, characters and maps in order to make the game more varied and to grab the attention of the players.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">Interested in game app development?<\/span> <a href=\"https:\/\/yeeply.com\/en\/blog\/learn-how-to-find-the-best-mobile-game-developers\/\"><i><span style=\"font-weight: 400;\">Discover where to find the best mobile game developers<\/span><\/i><\/a><\/p>\n<h2><\/h2>\n<h2><span id=\"psych\" style=\"font-weight: 400;\">#2 Psychology<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Video games are one of the applications in which <\/span><b>the psychological component is more present than ever<\/b><span style=\"font-weight: 400;\">. On the other hand, it is one of the software with the highest level of user identification with the characters. Thus, the psychology of video games is extremely important and developers use its principles to aim directly at the gamers\u2019 feelings. Let&#8217;s see how.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Gamification<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Do you want to keep your users stuck to the screen? <\/span><b>Reward them regularly<\/b><span style=\"font-weight: 400;\">. This motivates gamers to continue playing and collect even more points, badges, in-game currency etc. But also think of elements such as scoreboards, performance charts and levels to keep the user engaged.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Besides, gamification is often part of the <\/span><b>monetisation and marketing strategy<\/b><span style=\"font-weight: 400;\">. For example, many games offer you to look at ads or short videos in exchange for bonuses. Some games with meaningful reward strategies are Candy Crush and Clash Royale. These games are structured on <\/span><b>multiple levels that unblock rewards<\/b><span style=\"font-weight: 400;\"> every time you complete one of them.<\/span><\/p>\n<figure id=\"attachment_11784\" aria-describedby=\"caption-attachment-11784\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11784 size-full\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/gamification.jpg\" alt=\"gamification element\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/gamification.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/gamification-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-11784\" class=\"wp-caption-text\">Gamification element in an app game. Source: <a href=\"https:\/\/unsplash.com\/@kobuagency\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Community<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gamers like to feel autonomous and believe that every action they take is determined only by themselves. When creating a game, always keep this in mind. For example, by allowing players to freely <\/span><b>replay levels to improve their scores<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Another important element is to encourage the creation of a community and a place where players can get together and <\/span><b>exchange opinions on your game<\/b><span style=\"font-weight: 400;\">. According to the psychology of video games, it allows gamers to identify with each other, and it helps to <\/span><b>build brand trust<\/b><span style=\"font-weight: 400;\"> that results in loyalty.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cognitive flow<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Designing a game\u2019s cognitive flow means to <\/span><b>predict and structure<\/b><span style=\"font-weight: 400;\"> the way the player will react to certain events in the game. Determine the story and gameplay to fulfil the gamer\u2019s needs at the right time. Desires are the element that allows you to <\/span><b>monetise<\/b><span style=\"font-weight: 400;\">, but without appearing as if that&#8217;s your only purpose.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For example, make an average-skilled player <\/span><b>buy an upgrade<\/b><span style=\"font-weight: 400;\"> to defeat the bad guy at a specific point in the game; or let the gamer look at ads when he\/she is out of lives.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-create-mobile-game\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/CTAs_YEEPLY_eBook_3_EN.jpg\" alt=\"Ebook 3 Juego Descarga\" \/><\/a><\/p><\/span><\/p>\n<h2><span id=\"marketing\" style=\"font-weight: 400;\">#3 Marketing<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sometimes the question is not only how to make a mobile game, but also <\/span><b>how to make it popular<\/b><span style=\"font-weight: 400;\"> among gamers. In order to successfully launch your mobile game, it\u2019s essential to have a clear mobile game marketing strategy. <\/span><b>Paid ads<\/b><span style=\"font-weight: 400;\"> and <\/span><b>ASO strategies<\/b><span style=\"font-weight: 400;\">, for example, are key.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Paid ads\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Especially in the launch stage, it\u2019s important to use different channels to obtain new users. Social media channels such as <\/span><b>Facebook and Instagram<\/b><span style=\"font-weight: 400;\"> could be an effective way to show ads to a targeted audience. This could help to get at least the <\/span><b>first 5000-7000 downloads<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Another method is to put ads in other video games, which will be shown through the techniques mentioned earlier. But be careful. Choosing a type of game that is similar to yours is not always convenient. Players who are already engaged with a comparable game are unlikely to switch to another. Instead, <\/span><b>aim for games with a similar atmosphere and style<\/b><span style=\"font-weight: 400;\">, but with different gameplay.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">ASO\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By App Store Optimisation, we refer to strategies you need to adopt to improve your mobile game ranking in search results of the App Store or Google Play Store. <\/span><b>There are many variables <\/b><span style=\"font-weight: 400;\">that influence your ranking. These are the most important ones to keep an eye on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">App name and subtitle<\/span><span style=\"font-weight: 400;\">. Define both taking into account what users are looking for.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">App logo<\/span><span style=\"font-weight: 400;\">. Research on apps with a high number of downloads. The logo has a big influence on the user&#8217;s decision.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Reviews<\/span><span style=\"font-weight: 400;\">: Listen to user feedback, there is always room for improvement.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Number of downloads<\/span><span style=\"font-weight: 400;\">. The more downloads your app has, the higher your mobile game ranking will be.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0 Keep reading: <\/span><em><a href=\"https:\/\/yeeply.com\/en\/blog\/how-to-promote-an-app-using-aso-and-seo\/\"><span style=\"font-weight: 400;\">How to promote an app using ASO and SEO?<\/span><\/a><\/em><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Creating the best mobile games doesn\u2019t always require a huge dose of creativity or complexity and &#8211; if you use mobile game design at best &#8211; <\/span><b>it could also be based on a simple concept<\/b><span style=\"font-weight: 400;\">. However, there is no doubt that developing a game app can be an exciting and profitable investment.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you&#8217;re thinking of <\/span><a href=\"https:\/\/yeeply.com\/en\/mobile-game-development\/?rel=EN-LNK\"><span style=\"font-weight: 400;\">creating your own mobile game<\/span><\/a><span style=\"font-weight: 400;\">, don&#8217;t hesitate to contact us. Our certified experts are ready to help you out!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/en\/mobile-game-development\/?rel=EN-BP-proyecto-juego#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-juego.jpg\" alt=\"Proyecto Juego\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today there are about 400,000 mobile games in the Play Store but only a small part of them are popular and even less become a &#8230;<\/p>\n","protected":false},"author":2,"featured_media":12390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-11781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-game-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Game Design: Three Essential Elements for Success<\/title>\n<meta name=\"description\" content=\"Are you wondering what are the best practices to make a successful mobile game? Discover all the best principles of mobile game design with us\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Game Design: Three Essential Elements for Success\" \/>\n<meta property=\"og:description\" content=\"Are you wondering what are the best practices to make a successful mobile game? Discover all the best principles of mobile game design with us\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/\" \/>\n<meta property=\"og:site_name\" content=\"Yeeply\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YeeplyMobile\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T11:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"748\" \/>\n\t<meta property=\"og:image:height\" content=\"493\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yeeply\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:site\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeeply\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/\"},\"author\":{\"name\":\"Yeeply\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\"},\"headline\":\"Mobile Game Design: Three Essential Elements to go Viral\",\"datePublished\":\"2020-11-24T08:00:00+00:00\",\"dateModified\":\"2021-02-04T11:20:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/\"},\"wordCount\":1251,\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/game_app-1.jpg\",\"articleSection\":[\"Game\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/\",\"name\":\"Mobile Game Design: Three Essential Elements for Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/game_app-1.jpg\",\"datePublished\":\"2020-11-24T08:00:00+00:00\",\"dateModified\":\"2021-02-04T11:20:22+00:00\",\"description\":\"Are you wondering what are the best practices to make a successful mobile game? Discover all the best principles of mobile game design with us\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/game_app-1.jpg\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/game_app-1.jpg\",\"width\":748,\"height\":493,\"caption\":\"mobile game\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/blog\\\/mobile-game-development\\\/mobile-game-design-essential-elements\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Game Design: Three Essential Elements to go Viral\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\",\"name\":\"Yeeply\",\"description\":\"A platform for the development of digital projects\",\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yeeply.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#organization\",\"name\":\"Yeeply\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"width\":360,\"height\":120,\"caption\":\"Yeeply\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/YeeplyMobile\\\/\",\"https:\\\/\\\/x.com\\\/Yeeply_EN\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/yeeply\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/en\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\",\"name\":\"Yeeply\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"caption\":\"Yeeply\"},\"url\":\"https:\\\/\\\/yeeply.com\\\/en\\\/author\\\/yeeply\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Game Design: Three Essential Elements for Success","description":"Are you wondering what are the best practices to make a successful mobile game? Discover all the best principles of mobile game design with us","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/","og_locale":"en_US","og_type":"article","og_title":"Mobile Game Design: Three Essential Elements for Success","og_description":"Are you wondering what are the best practices to make a successful mobile game? Discover all the best principles of mobile game design with us","og_url":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/","og_site_name":"Yeeply","article_publisher":"https:\/\/www.facebook.com\/YeeplyMobile\/","article_published_time":"2020-11-24T08:00:00+00:00","article_modified_time":"2021-02-04T11:20:22+00:00","og_image":[{"width":748,"height":493,"url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg","type":"image\/jpeg"}],"author":"Yeeply","twitter_card":"summary_large_image","twitter_creator":"@Yeeply_EN","twitter_site":"@Yeeply_EN","twitter_misc":{"Written by":"Yeeply","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/#article","isPartOf":{"@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/"},"author":{"name":"Yeeply","@id":"https:\/\/yeeply.com\/en\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14"},"headline":"Mobile Game Design: Three Essential Elements to go Viral","datePublished":"2020-11-24T08:00:00+00:00","dateModified":"2021-02-04T11:20:22+00:00","mainEntityOfPage":{"@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/"},"wordCount":1251,"publisher":{"@id":"https:\/\/yeeply.com\/en\/#organization"},"image":{"@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg","articleSection":["Game"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/","url":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/","name":"Mobile Game Design: Three Essential Elements for Success","isPartOf":{"@id":"https:\/\/yeeply.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/#primaryimage"},"image":{"@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg","datePublished":"2020-11-24T08:00:00+00:00","dateModified":"2021-02-04T11:20:22+00:00","description":"Are you wondering what are the best practices to make a successful mobile game? Discover all the best principles of mobile game design with us","breadcrumb":{"@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/#primaryimage","url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg","contentUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg","width":748,"height":493,"caption":"mobile game"},{"@type":"BreadcrumbList","@id":"https:\/\/yeeply.com\/en\/blog\/mobile-game-development\/mobile-game-design-essential-elements\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yeeply.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mobile Game Design: Three Essential Elements to go Viral"}]},{"@type":"WebSite","@id":"https:\/\/yeeply.com\/en\/#website","url":"https:\/\/yeeply.com\/en\/","name":"Yeeply","description":"A platform for the development of digital projects","publisher":{"@id":"https:\/\/yeeply.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yeeply.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/yeeply.com\/en\/#organization","name":"Yeeply","url":"https:\/\/yeeply.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yeeply.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","contentUrl":"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","width":360,"height":120,"caption":"Yeeply"},"image":{"@id":"https:\/\/yeeply.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/YeeplyMobile\/","https:\/\/x.com\/Yeeply_EN","https:\/\/www.linkedin.com\/company\/yeeply"]},{"@type":"Person","@id":"https:\/\/yeeply.com\/en\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14","name":"Yeeply","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","caption":"Yeeply"},"url":"https:\/\/yeeply.com\/en\/author\/yeeply\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg",748,493,false],"thumbnail":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1-150x150.jpg",150,150,true],"medium":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1-300x198.jpg",300,198,true],"medium_large":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg",640,422,false],"large":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg",640,422,false],"1536x1536":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg",748,493,false],"2048x2048":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg",748,493,false],"gform-image-choice-sm":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg",300,198,false],"gform-image-choice-md":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg",400,264,false],"gform-image-choice-lg":["https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/11\/game_app-1.jpg",600,395,false]},"uagb_author_info":{"display_name":"Yeeply","author_link":"https:\/\/yeeply.com\/en\/author\/yeeply\/"},"uagb_comment_info":0,"uagb_excerpt":"Today there are about 400,000 mobile games in the Play Store but only a small part of them are popular and even less become a ...","_links":{"self":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/11781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/comments?post=11781"}],"version-history":[{"count":0,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/posts\/11781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/media\/12390"}],"wp:attachment":[{"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/media?parent=11781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/categories?post=11781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeeply.com\/en\/wp-json\/wp\/v2\/tags?post=11781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}