{"id":11300,"date":"2020-10-07T09:00:48","date_gmt":"2020-10-07T09:00:48","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=11300"},"modified":"2021-04-21T13:52:42","modified_gmt":"2021-04-21T11:52:42","slug":"voice-search-successful-seo-strategies","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/voice-search-successful-seo-strategies\/","title":{"rendered":"Voice Search: 6 SEO Strategies for Future Success"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Voice search has become part of everyday life for many people. Currently, there are almost <a href=\"https:\/\/www.statista.com\/statistics\/973815\/worldwide-digital-voice-assistant-in-use\/#:~:text=As%20of%202019%2C%20there%20are,higher%20than%20the%20world's%20population.\" target=\"_blank\" rel=\"noopener noreferrer\">4,2 billion devices<\/a> with a digital voice assistant and the trend is growing rapidly.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A displayless search query differs in many aspects from traditional searches and new ways to reach customers must be found.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But how can you best adapt your online marketing strategy to this new type of search query? Keep reading to find out how!<\/span><\/p>\n<p style=\"text-align: justify;\"><div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Index<\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><a href=\"#how\"><span style=\"font-weight: 400;\">#0 How IoT changes everything\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#key\"><span style=\"font-weight: 400;\">#1 Keyword research<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#2\"><span style=\"font-weight: 400;\">#2 Content optimisation\u00a0\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#know\"><span style=\"font-weight: 400;\">#3 Know your target group\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#deliver\"><span style=\"font-weight: 400;\">#4 Deliver the most popular, authorised results<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#increase\"><span style=\"font-weight: 400;\">#5 Increase SERP\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#structure\"><span style=\"font-weight: 400;\">#6 Structure your data for voice search<\/span><\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span id=\"how\" style=\"font-weight: 400;\">#0 How IoT changes everything<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/cmo.adobe.com\/articles\/2018\/9\/adobe-2018-consumer-voice-survey.html#gs.gzzmyq\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\">, voice search is mostly used to look for music (70%), the weather forecast (64%), <\/span><b>online searches<\/b><span style=\"font-weight: 400;\"> (47%), news (46%), confirmation of information (35%) and directions (34%).\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, new trends can also be seen in the areas of <\/span><b>online shopping<\/b><span style=\"font-weight: 400;\"> (30%), ordering food (17%) and searching for a flight or a hotel (16%).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Although iPhones and Android smartphones are among the <a href=\"https:\/\/quoracreative.com\/article\/voice-search-statistics-trends\">top 7\u00a0 most popular voice search devices<\/a>, voice assistants such as <\/span><b>Google Home, Amazon Alexa\/Echo and Google Assistant<\/b><span style=\"font-weight: 400;\"> are becoming more common among users.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These devices are part of <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/internet-of-things-26-billion-devices\/\"><span style=\"font-weight: 400;\">IoT<\/span><\/a><span style=\"font-weight: 400;\">, where it is not possible to perform any other form of search query except for voice search.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">High investments and growing demand in this market will further advance the technology and IoT, and in addition to home voice assistants, other <strong>smart devices<\/strong> are entering the market. A virtual voice assistant in a car or a smart refrigerator are just a few examples that will reach us in the near future. It is best for companies to find out early enough how they can use this technology for their own benefit.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>?\u00a0 <\/b><span style=\"font-weight: 400;\">You might also be interested in |<\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/internet-of-things-26-billion-devices\/\"> <span data-sheets-value=\"\">Internet of Things: soon connecting the world by 26+ billion devices<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"key\" style=\"font-weight: 400;\">#1 Keyword research\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Keyword research is already a well-established <\/span><b>strategy of SEO<\/b><span style=\"font-weight: 400;\">, to help search engines to rank the text and give customers a suitable answer to their search queries.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">While <\/span><b>keyword<\/b><span style=\"font-weight: 400;\"> research and placement is still important, you should keep in mind that consumer behaviour can vary, depending on the type of search query.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instead of typing a single word\/few words into a search engine, we mainly behave in a <\/span><b>communicative<\/b><span style=\"font-weight: 400;\"> way when doing a voice search.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Example:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Traditional search query:\u00a0 <\/span><i><span style=\"font-weight: 400;\">\u201coptimisation search query google\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search Query via voice search: <\/span><i><span style=\"font-weight: 400;\">\u201cHow do I optimise my search query to get better results on Google?\u201d<\/span><\/i><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This means that companies must also adapt to the way they use and place keywords. <\/span><b>Longtail Keywords<\/b>, for example,<span style=\"font-weight: 400;\"> are a must. Furthermore, a large proportion of search queries via voice search contain typical question words such as <\/span><b>how, what, where<\/b><span style=\"font-weight: 400;\"> etc., which you should integrate into your content.\u00a0<\/span><\/p>\n<figure style=\"width: 599px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"\" src=\"https:\/\/www.yeeply.com\/de\/wp-content\/uploads\/2020\/09\/voice_search_keywords.jpg\" alt=\"Voice Search - most frequently used Keywords\" width=\"599\" height=\"559\" \/><figcaption class=\"wp-caption-text\">Most frequently used keywords in a voice search. Source: <a href=\"https:\/\/quoracreative.com\/article\/voice-search-statistics-trends\" target=\"_blank\" rel=\"noopener noreferrer\">Quoracreative<\/a><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span id=\"2\" style=\"font-weight: 400;\"># 2 Content optimisation\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Although the questions asked via Voice are longer than via writing, you should keep your content to a query as short and precise as possible. <\/span><a href=\"https:\/\/backlinko.com\/voice-search-seo-study\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Studies <\/span><\/a><span style=\"font-weight: 400;\">revealed that the answers provided by voice assistants are on average only<\/span><b> 29 words long<\/b><span style=\"font-weight: 400;\">. As well as Search Engines prefer content with a simple, easy to understand language.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Are you not sure how to add short passages to your content and link them with longtail keywords? Use <\/span><b>FAQ pages<\/b><span style=\"font-weight: 400;\">. This way, concrete questions are asked that relate to current topics and reflect the interests of consumers.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It can also help to place infoboxes on your website that provide general information, while a detailed explanation can be given as the page progresses.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"know\" style=\"font-weight: 400;\"># 3 Know your target audience\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As mentioned in the previous section, most voice searches are communicative and also informal interactions. It can therefore be an advantage for your company if you know<\/span><b> how your target group speaks, what languages and expressions they use<\/b><span style=\"font-weight: 400;\"> and the reasons why, how and where they use the service, in order to provide optimal answers.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tools like\u00a0 <\/span><strong>Answer the Public<\/strong><span style=\"font-weight: 400;\"> can help you to find out what questions your consumer has about a specific topic. It can also be useful to check Google\u2019s \u201c<\/span><b>People also ask<\/b><span style=\"font-weight: 400;\">\u201d and use sites like <\/span><strong>Quora<\/strong><span style=\"font-weight: 400;\"> to respond quickly to current trends and interests. <\/span><\/p>\n<figure style=\"width: 748px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.yeeply.com\/de\/wp-content\/uploads\/2020\/09\/voice_search_seo.jpg\" alt=\"Voice Search SEO tool\" width=\"748\" height=\"748\" \/><figcaption class=\"wp-caption-text\">Possibilities of voice searches on SEO. Quelle: <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Answer the Public<\/a><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is not only important for the optimisation of your content and thus an <\/span><b>improved ranking in search results<\/b><span style=\"font-weight: 400;\">, but also for branding purposes<\/span><span style=\"font-weight: 400;\">. Since your name, logo etc. is not visually available to consumers, you should start thinking about how to present your brand in a voice response to provide the best brand experience.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>? <\/b><span style=\"font-weight: 400;\">Read more | <a href=\"https:\/\/yeeply.com\/en\/blog\/voice-search-successful-seo-strategies\/\"><em>Best SEO Tips for 2021 from Marketing Experts<\/em><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"deliver\" style=\"font-weight: 400;\">#4 Deliver the most popular, authorised results<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nowadays, there are algorithms that can evaluate the quality of pages on the internet very precisely. It is important to search engines and voice assistants to provide consumers with suitable results for their search queries. To be able to give the <\/span><b>best possible answers,<\/b><span style=\"font-weight: 400;\"> they focus on a few factors in their evaluation.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With regard to voice searches, assistants are particularly careful when choosing their answer. <\/span><a href=\"https:\/\/backlinko.com\/optimize-for-voice-search\"><span style=\"font-weight: 400;\">Studies<\/span><\/a><span style=\"font-weight: 400;\"> have shown that <\/span><b>authorised pages<\/b><span style=\"font-weight: 400;\"> and\/or pages with a <\/span><b>high level of social interaction <\/b><span style=\"font-weight: 400;\">are used more frequently. So focus on your expertise and create content or sections on your pages that are well suited for social media sharing.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"increase\" style=\"font-weight: 400;\">#5 Increase SERP<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">All the previous factors will help you in the performance of voice searches. But this alone is not enough. Voice search operates on the principle \u201cthe winner takes it all\u201d, which means that in most cases voice assistants select one <\/span><b>particular answer from one selected website. <\/b><span style=\"font-weight: 400;\">Here the consumer does not have the possibility to choose from different search results.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/backlinko.com\/voice-search-seo-study\"><b>75%<\/b><span style=\"font-weight: 400;\"> of search queries <\/span><\/a><span style=\"font-weight: 400;\">are answered by the ranking <\/span><b>top 3 of search results<\/b><span style=\"font-weight: 400;\">, most of them even by the question and infoboxes, on the so-called place 0. If your company is not listed there, your content is unlikely to be played.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Therefore you should constantly strive to improve your ranking in the search results. For example, it may help you at the beginning to focus on searches with <\/span><b>less volume<\/b><span style=\"font-weight: 400;\"> or with less competing sites.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"> You might also be interested in | <\/span><em><a href=\"https:\/\/yeeply.com\/en\/blog\/international-seo-best-strategies-and-practices\/\"><span style=\"font-weight: 400;\">International SEO: the best strategies and practices to conquer the world<\/span><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"structure\" style=\"font-weight: 400;\">#6\u00a0 Structure your data for voice search<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Consumers usually have precise questions for the voice assistant and expect an immediate response. Although the techniques are very advanced, still not all answers are correct. When a potential customer asks about a specific issue, such as your location or prices, it is important to be able to <\/span><b>provide immediately available and correct answers<\/b><span style=\"font-weight: 400;\">. With the help of some tools, you can ensure that all the necessary information about your company is available on the internet and appears on the appropriate search queries.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One popular tool is <\/span><strong>Schema Markup<\/strong><span style=\"font-weight: 400;\">. It uses Schemes, to better classify and mark up information about your company so that the relevant data is easy to read and present. Over 10 million pages are currently using this tool.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You should also consider that different voice assistants use <\/span><b>different sources of information.<\/b><span style=\"font-weight: 400;\"> For example, the answers from Alexa or Siri, are based on data from <\/span><b>Bing<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Yelp<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is therefore important to include all the basic data about your company in <\/span><b>every search engine<\/b><span style=\"font-weight: 400;\">.\u00a0 In addition to Schema Markup, it is best to include your data for Google My Business, Apple Maps, Bing Places and Yelp for Business.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Currently, <\/span><b>local search queries<\/b><span style=\"font-weight: 400;\"> still dominate the majority of voice searches. However, the trend is growing rapidly, which means that more and more people have a voice assistant or the voice search function on their smartphone.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the future, a significant part of online search will be done via voice search and it is advisable for companies to address this trend as early as possible, before they can no longer keep up in an<\/span><b> increasingly competitive world<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Consider the new search behaviour of your target group, the importance of long-tail keywords and the provision of<\/span><b> short, precise content<\/b><span style=\"font-weight: 400;\">. It is important to understand how voice assistants work, especially the sources and types of pages they use. Traditional SEO factors such as SERP position or the quality of your content are increasingly determining if your pages are displayed.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you integrate all the factors in this article into your <\/span><b>online marketing strategy<\/b><span style=\"font-weight: 400;\">, then you should be well prepared for the future of voice search. Start now and don\u2019t be afraid to use new technologies!<\/span><\/p>\n<p style=\"text-align: justify;\"><p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voice search has become part of everyday life for many people. Currently, there are almost 4,2 billion devices with a digital voice assistant and the &#8230;<\/p>\n","protected":false},"author":2,"featured_media":11301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-11300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voice Search: 6 effective SEO strategies for your company<\/title>\n<meta name=\"description\" content=\"Voice searches are increasingly establishing themselves in our everyday life. 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