{"id":10446,"date":"2020-05-13T07:00:58","date_gmt":"2020-05-13T07:00:58","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=10446"},"modified":"2021-03-26T13:16:59","modified_gmt":"2021-03-26T13:16:59","slug":"top-digital-transformation-challenges","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/digitalization\/top-digital-transformation-challenges\/","title":{"rendered":"Top 5 digital transformation challenges (and how to overcome them)"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Yeeply has already posted quite a great deal on the <\/span><b>digital transformation of companies<\/b><span style=\"font-weight: 400;\">. And we\u2019ll keep on doing so as there are companies that still find this digital transformation process problematic.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We\u2019d like to discuss here what the <\/span><b>biggest challenges in digital transformation <\/b><span style=\"font-weight: 400;\">are and how to overcome them. Please read and learn how to anticipate these digitalisation challenges and avoid delays in your company\u2019s digital transformation roadmap.<\/span><\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-BP-proyecto-transformacion#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">FIND THE BEST TEAM FOR YOUR DIGITAL TRANSFORMATION<\/a><\/div>\n<h2><span style=\"font-weight: 400;\">Top 5 challenges in digital transformation<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Setting up a <\/span><b>digital transformation strategy<\/b><span style=\"font-weight: 400;\"> is not easy despite the great advantages it entails. This is so because companies must also face several challenges that come along with this <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/keys-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital transformation<\/span><\/a><span style=\"font-weight: 400;\">. Let\u2019s have a look at which of them are the most common and how to avoid them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#1 Resistance to change<\/span><\/h3>\n<figure id=\"attachment_10463\" aria-describedby=\"caption-attachment-10463\" style=\"width: 1329px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10463 size-full\" title=\"book on change on white background\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/change-book.jpg\" alt=\"book on change on white background\" width=\"1329\" height=\"748\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/change-book.jpg 1329w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/change-book-300x169.jpg 300w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/change-book-1024x576.jpg 1024w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/change-book-768x432.jpg 768w\" sizes=\"(max-width: 1329px) 100vw, 1329px\" \/><figcaption id=\"caption-attachment-10463\" class=\"wp-caption-text\">Changes need to be made to achieve digital transformation. Source: <a href=\"https:\/\/unsplash.com\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some people just love changes. However, the most widespread stance in companies is to stick to the preceding way of doing things. Digital transformation implies <\/span><b>a deep mind-set change<\/b><span style=\"font-weight: 400;\">, which \u2014 ideally \u2014 should be promoted from the top management down.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, resistance to change is common for employees and managers alike. Changing routines, uncertainty&#8230; Some workers even fear to lose their jobs to such changes or harbour the idea that some newcomer is trying to impose <\/span><b>new work methods<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Transparency<\/b><span style=\"font-weight: 400;\"> is the best weapon available to tackle this resistance to change. It\u2019s very important to know how to convey to employees the idea that change is necessary in order to be on the same page as industry leaders. All employees must understand the <\/span><b>reasons<\/b><span style=\"font-weight: 400;\"> behind this digital transformation strategy, the <\/span><b>steps<\/b><span style=\"font-weight: 400;\"> that are going to be taken to achieve it and the <\/span><b>digital transformation benefits<\/b><span style=\"font-weight: 400;\"> to be drawn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Likewise, the company must offer <\/span><b>the necessary training and support<\/b><span style=\"font-weight: 400;\"> to ensure that all employees are motivated, find their feet regarding the changes introduced, and internalise the new work processes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>? Related content: <\/strong><em><a href=\"https:\/\/yeeply.com\/en\/blog\/digital-transformation-companies-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Companies with the most remarkable digital transformation strategies<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">#2 Lack of insight as to digital channels<\/span><\/h3>\n<figure id=\"attachment_10464\" aria-describedby=\"caption-attachment-10464\" style=\"width: 1050px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-10464 size-full\" title=\"laptop on a table with analytics\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/laptop-analytics.jpg\" alt=\"laptop on a table with analytics\" width=\"1050\" height=\"748\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/laptop-analytics.jpg 1050w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/laptop-analytics-300x214.jpg 300w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/laptop-analytics-1024x729.jpg 1024w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/laptop-analytics-768x547.jpg 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><figcaption id=\"caption-attachment-10464\" class=\"wp-caption-text\">Business data analytics. Source: <a href=\"https:\/\/unsplash.com\/photos\/hpjSkU2UYSU\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some companies have barely landed in the digital world. Others have already taken some steps but have yet to finish their work to introduce themselves to this new environment because they are not sure about what they want to achieve by <strong>g<\/strong><\/span><strong>rowing digitally<\/strong>.<\/p>\n<p style=\"text-align: justify;\">As with other corporate matters, having a strategy with <strong>well-defined objectives<\/strong> is essential to get digital transformation on the right track. Implementing isolated measures without being clear about the sought-after aim may prove utterly useless.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here are some steps to set your company\u2019s goals up in the digital world just in case you need it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\"><b>Assess your company\u2019s current situation<\/b><span style=\"font-weight: 400;\">: what your brand is, who your customers are, SWOT analysis of your company, etc.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><b>Analyse the market. <\/b><span style=\"font-weight: 400;\">What are your customers\u2019 needs? What are they demanding your company to deliver? What are your rivals in the industry up to on digital channels?<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><b>Stay up-to-date regarding technology trends<\/b><span style=\"font-weight: 400;\">. Which emerging technologies can I apply to my business? Has technology had an impact on customer behaviour?<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><b>Sketch the customer journey<\/b><span style=\"font-weight: 400;\"> that your customers will follow after implementing your company\u2019s digital transformation. This way you\u2019ll be able to come up with new business ideas and to analyse and test them. The results will indicate if this is the way to go or if certain changes are still necessary to continue improving.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-digital-transformation-sme\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/06\/EN-E6-Banner-blog-1020x387-1.png\" alt=\"E6 Ebook transformaci\u00f3n digital\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">#3 Lack of innovation experience<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Combining talent and technology<\/strong> is compulsory in order to carry out a digital transformation project successfully. Employees may not be ready to participate in this innovation process if their training has been neglected and their knowledge has not been properly updated.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Likewise, the same applies to the technology used by a company on a daily basis. Some <strong>systems<\/strong> and equipment no longer respond to the current needs of businesses, so you must be up-to-date with whatever <strong>tools <\/strong>may be necessary to move your company\u2019s digital transformation forward.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">How can we fix this? Maybe it\u2019s time to get help from outside your company. Resorting to <strong>consultancy firms or agencies specialised in digital transformation<\/strong> can help you make progress safely while avoiding mistakes or delays. If your employees already have the knowledge required but need someone to lead the project, you can hire professionals to round off your team.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>?<\/strong><strong> Related content: <\/strong><em><a href=\"https:\/\/yeeply.com\/en\/blog\/why-you-need-a-digital-partner-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why you need a Digital Partner for your Business<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">#4 An inherited business model<\/span><\/h3>\n<figure id=\"attachment_10462\" aria-describedby=\"caption-attachment-10462\" style=\"width: 1293px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-10462 size-full\" title=\"strategy papers on a table with hands\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/business-strategy.jpg\" alt=\"strategy papers on a table with hands\" width=\"1293\" height=\"748\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/business-strategy.jpg 1293w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/business-strategy-300x174.jpg 300w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/business-strategy-1024x592.jpg 1024w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/05\/business-strategy-768x444.jpg 768w\" sizes=\"(max-width: 1293px) 100vw, 1293px\" \/><figcaption id=\"caption-attachment-10462\" class=\"wp-caption-text\">Business strategy. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/2037939\/business-project-plan-and-proposal\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In other articles, we\u2019ve already discussed that digital transformation entails an all-encompassing change. This means that \u2014<strong> beyond updating technology or renewing internal processes<\/strong> \u2014 it can lead to deep changes such as revamping the business model or putting the company\u2019s internal structure under review.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For this reason and in line with the resistance to change we\u2019ve been talking about, it\u2019s quite usual to come across<strong> companies that are not willing to remodel themselves<\/strong> to such an extent. However, the first step towards successful digital transformation is to be open to any level of change.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After having analysed their business, market, customers, and rivals, some companies find out that <strong>offering a free service<\/strong> is a good way to attract leads and subsequently offer other services. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Others also find out that <strong>creating new digital sales channels<\/strong> can help them differentiate their products and\/or services and increase their turnover. There are many more examples like these confirming that those companies who are the most flexible, innovate, and take risks are more likely to succeed in the current digital age.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">?<strong> Find out more:<\/strong> <em><a href=\"https:\/\/yeeply.com\/en\/blog\/power-intelligent-process-automation\/\">The Power of Intelligent Process Automation (IPA)<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">#5 Limited budget<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>The budget will always be limited<\/strong>, no matter what the size of the company is. This is no insurmountable reason for preventing any company from tackling a digital transformation process. But it doesn\u2019t change the fact that each step taken must be justified.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ideally, you should conceive a digital transformation <strong>roadmap<\/strong> involving different stages. This way, you can implement changes gradually and allocate your budget better without compromising the company\u2019s financial health. And if you want to <strong>minimise risks and avoid failed investments<\/strong>, it\u2019s best to enlist the support of an experienced digital partner.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Overcome the biggest challenges in digital transformation<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Now you\u2019re acquainted with the biggest challenges in digital transformation. As we\u2019ve been discussing, companies must be open to change but since it\u2019s better to be safe than sorry, it\u2019s in their best interest to be able to rely on the help of an experienced partner. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-LNK\" target=\"_blank\" rel=\"noopener noreferrer\">Yeeply<\/a> has extensive <strong>experience in digital transformation consulting services<\/strong> and in creating multidisciplinary teams to promote the digitalisation of companies. Talk to our experts and let us create a solution tailored to meet your needs.<\/span><\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-BP-proyecto-transformacion#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/07\/EN-CTA-Banner-Digital-Transformation.png\" alt=\"Digital Transformation Project\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeeply has already posted quite a great deal on the digital transformation of companies. And we\u2019ll keep on doing so as there are companies that &#8230;<\/p>\n","protected":false},"author":2,"featured_media":10465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[497],"tags":[],"class_list":["post-10446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Digital Transformation challenges and how to overcome them<\/title>\n<meta name=\"description\" content=\"We made a list of the top 5 challenges faced by companies going through a digital transformation process. 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